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Storycrafting for innovation Slide 1 Storycrafting for innovation Slide 2 Storycrafting for innovation Slide 3 Storycrafting for innovation Slide 4 Storycrafting for innovation Slide 5 Storycrafting for innovation Slide 6 Storycrafting for innovation Slide 7 Storycrafting for innovation Slide 8 Storycrafting for innovation Slide 9 Storycrafting for innovation Slide 10
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Leverage the power of stories to create competitive advantage for your business and build innovations that resonate with audiences

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Storycrafting for innovation

  1. 1. Storycrafting for Innovation Overcome roadblocks and rally support, with purpose driven stories across the Innovation Lifecycle.
  2. 2. 2 | © QGLUE. All Rights Reserved ‘‘Great stories happen to those who can tell them. IRA GLAS ‘‘
  3. 3. 3 | © QGLUE. All Rights Reserved Innovation Stories focus on changing lives of real people. They put people at the center while aligning Innovation with Strategy Inaworldof disruption, yourCustomer istheHero
  4. 4. 4 | © QGLUE. All Rights Reserved They showcase the Intent, Empathy, Value and Impact behind the ideas What? Why? AndHow? Impactful stories have deep foundations and answer critical questions about
  5. 5. 5 | © QGLUE. All Rights Reserved Innovation Lifecycle Innovation Stories Outcome Envision Engage Evolve Evaluate Execute Intent Empathy Value Impact Leverage the Storycrafting Framework to instil an outcome focussed innovation culture.
  6. 6. 6 | © QGLUE. All Rights Reserved Our Framework: Communicating with Impact Storytelling in a way that captures the Audience Why, What and How Bring Customer to Life Appeal to Emotions Buy-in from Stakeholders Storytelling in Business: We take you beyond listing facts Framing Innovation Design Thinking Story Story crafting
  7. 7. 7 | © QGLUE. All Rights Reserved We introduce you to Story Mining and Story Listening, which along with Storytelling form the key elements for Impactful Stories. Strategic Story Story Mining Storytelling Story Listening A good storyteller is an intent listener. “Storytelling is the most powerful way of putting Ideas into the world.” ROBERT MCKEE, USC
  8. 8. 8 | © QGLUE. All Rights Reserved Crafting the right story. Are you listening to and telling authentic customer stories? Crafting the story right. Are you telling a story that hooks and appeals to emotions? Developing Story Intutiton. Using the storycrafting DNA to develop a Story intuition. KeyTakeaways StorycraftingInstructor Srinivas Peri QGLUE Storycrafter in Residence, Formerly IBM, Adobe Srinivas Peri combines deep industry experience with strong liberal arts education. An Alumnus of Fletcher School at Tufts, Harvard Business School and American University, he has over 25 years of experience working with start-ups and organizations like Adobe, IBM and Finastra, where he has scaled and built high-performance product teams across domains.
  9. 9. 9 | © QGLUE. All Rights Reserved Accelerating innovation through better storycrafting Enabling workforce for storycrafting innovation Creating stories that resonate with your customers Identifying emerging and new opportunities for innovation ReachouttoQGLUEfor Storycrafting is the most powerful way to put ideas into the world
  10. 10. AboutQGLUE QGLUE is the design and innovation arm of QAI. It brings a unique Design and innovation led human-centred approach to building products, services and businesses – making future living better with happier people. QGLUE equips people to solve wicked problems by helping them reach a solution that is not just right, but also desirable. QGLUE helps create impact for various organization by: Empowering Workforce for Innovation Enabling Enterprise for Innovation Deliver Innovation Outcomes Speak to our team: customer_relations@q-glue.com www.q-glue.com

Leverage the power of stories to create competitive advantage for your business and build innovations that resonate with audiences

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