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A primer to introduce the concepts of trends and the trend-driven methodology to business executives that will help them leverage on-going trends to identify emerging expectations and exploit them for business growth.

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Trend-driven innovation - a primer

  1. 1. 1 | © QGLUE. All Rights Reserved A Primer TREND-DRIVEN INNOVATION and
  2. 2. 2 | © QGLUE. All Rights Reserved The essence of trend spotting, and the Trend-Driven Innovation methodology. Watch. Decode. Innovate.
  3. 3. 3 | © QGLUE. All Rights Reserved Trends are manifestations of evolving needs, desires and wants among consumer groups that are expected to last for long periods of time. Dictionary definition: A general direction in which something is developing or changing. Whatare trends?
  4. 4. 4 | © QGLUE. All Rights Reserved “Our job is to figure out what they’re going to want before they do . . . . People don’t know what they want until you show it to them . . . . Our task is to read things that are not yet on the page.” - Steve Jobs
  5. 5. 5 | © QGLUE. All Rights Reserved Trends help you identify emerging patterns and behaviors before they become mainstream. This enables you to leverage trends to gain a competitive advantage. Whyare trends important?
  6. 6. 6 | © QGLUE. All Rights Reserved Trends help businesses stay ahead of the game by predicting consumers’ future needs, and innovating solutions that will exceed consumers’ expectations. Whatwillmy customer wantnext?
  7. 7. 7 | © QGLUE. All Rights Reserved EXAMPLE Shared economy is a technology facilitated socio-economic system that is built around sharing resources across a large community on need basis. TREND: SHARED ECONOMY
  8. 8. 8 | © QGLUE. All Rights Reserved Connected homes Autonomous & Smart cars EXAMPLE Technology will permeate into our lives and become more ubiquitous and impossible to live without. The unparalleled ‘superpowers’ teechnology brings, will far outweigh any perceived negatives. TREND: UBIQUITOUS TECHNOLOGY
  9. 9. 9 | © QGLUE. All Rights Reserved Watch Understand emerging opportunities, basic needs and drivers influencing change Decode Align needs, drivers and opportunities towards your organisation Innovate Generate meaningful innovations to create impact 3-step methodology for trend-driven innovation 1 2 3
  10. 10. 10 | © QGLUE. All Rights Reserved Explore the fundamentals of trend spotting. Assess emerging expectations and their manifestations across industry sectors. Watch 1
  11. 11. 11 | © QGLUE. All Rights Reserved Prioritize and visualize the trends that matter for your customers and business so that you can walk away with a clear trend-driven strategy for your organization. Decode 2
  12. 12. 12 | © QGLUE. All Rights Reserved Unpack and understand consumer trends, and apply it to strategically launch successful, consumer-facing innovations of your own. Innovate 3
  13. 13. 13 | © QGLUE. All Rights Reserved Trend-Driven Innovation & Fundamentals of Trend Elements Derivingcross-industry insights basedon trend analysis Trend Framework - Global & Regional Trends Decoding trends, the factors driving trend evolution and influencingand preventing adoption Trends Unpacked MappingMegatrendsand Innovation Using Trends to Shape Strategy Evaluating and prioritizing trends to align with your organization’s needs Consumer Trend Radar Derive insights from trends and generate innovationsfor your organization Consumer Trend Canvas Get up to speedin using consumer trend canvas Trend Department Best Practices Learning the bestpractises and briefingon the assessmentfor the certification Trend-led Customer Journey Mapper Identifynew opportunities by mapping insights and trends with customer journey Watch 1 Decode 2 Innovate 3
  14. 14. 14 | © QGLUE. All Rights Reserved Megatrends are the underlying forces that are slow to form. But once megatrends are in place, they can influence a wide range of activities, processes and perceptions, possibly for decades. Typesof trends Macrotrends are long-term (5-10 years) directional shift that affect a large population, often on a global scale. Macrotrends are the children of megatrends with specific focus areas. Microtrends are specific shifts in consumer behaviour that are changing the business environment in the short-term (1-5 years). Microtrends are specific solutions built to address macrotrends.
  15. 15. 15 | © QGLUE. All Rights Reserved Supported by a network of 1,700+ spotters across more than 80 countries, who relentlessly scan the globe for emerging consumer trends and new innovations, TRENDWATCHING has identified 16 mega-trends to help you in your journey to innovate better solutions.
  16. 16. 16 | © QGLUE. All Rights Reserved The first step for consumer- facing organizations to stay up-to date with changing consumer needs and expectations is: ‘understand and innovate based on trends’. Howwill Trend-Driven Innovation helpyou?
  17. 17. 17 | © QGLUE. All Rights Reserved beforeyourconsumerknowsit beforeyourcompetitorsruleit beforetheworlddrivesit The goal of Trend-Driven Innovation is to help you and your organization leverage trends:
  18. 18. 18 | © QGLUE. All Rights Reserved TrendWatching Partners with QGLUE for India! Founded in Amsterdam in 2002, TrendWatching is one of the world’s leading consumer trend firms. Their core team is based in Amsterdam, Berlin, Singapore and New York and is supported by associates and partners in more than 20 countries. Their trend updates inspire 100,000+ business professionals from 180 countries.
  19. 19. 19 | © QGLUE. All Rights Reserved Developing a trend-led strategy for your organization Building foresight and innovation culture in your organization Generating innovation ideas from trend insights for emerging business opportunities Identifying patterns in innovations, and decode emerging customer trends Enabling team for Trend-Driven Innovation Reachoutto QGLUEfor
  20. 20. 20 | © QGLUE. All Rights Reserved About QGLUE QGLUE is the design and innovation venture of QAI Global, a 25-year-old transnational consultancy and advisory organization. QGLUE helps global organizations adopt design methods for innovation. With an aim to evangelize the innovation journey, QGLUE helps various organizations create impact by: Empowering Workforce for Innovation Enabling Enterprise for Innovation Deliver Innovation Outcomes Speak to our team: customer_relations@q-glue.com | www.q-glue.com and

A primer to introduce the concepts of trends and the trend-driven methodology to business executives that will help them leverage on-going trends to identify emerging expectations and exploit them for business growth.

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