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Creative brief

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Novrita Widiyastuti, S.Sos, M.Si
Novrita Widiyastuti, S.Sos, M.Si
Formation
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The Creative Side of Advertising Novrita Widiyastuti, S.Sos
What makes an Ads Great? ,[object Object],[object Object],[object Object],[object Object]
What is Creative Advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Brief ,[object Object],[object Object],[object Object]
Elements of the Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Reason for Advertising ,[object Object],[object Object]
The End Result of the Advertising ,[object Object],[object Object],[object Object],[object Object]
Market Segment ,[object Object],[object Object]
Market Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Strategy ,[object Object],[object Object]
Rationale, Benefit & Advantage ,[object Object],[object Object],[object Object]
Tone & Quality; Any Essential Requirement
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Plus de Novrita Widiyastuti, S.Sos, M.Si

Plus de Novrita Widiyastuti, S.Sos, M.Si (15)

06 promotion planning traditional media
06 promotion planning traditional media06 promotion planning traditional media
06 promotion planning traditional media
 
11 creation of ad part 2
11 creation of ad part 211 creation of ad part 2
11 creation of ad part 2
 
11 creation of ad part 1
11 creation of ad part 111 creation of ad part 1
11 creation of ad part 1
 
10 function of dept in ad agency
10 function of dept in ad agency10 function of dept in ad agency
10 function of dept in ad agency
 
15 researching media for space & air-time
15 researching media for space & air-time15 researching media for space & air-time
15 researching media for space & air-time
 
14 broadcast and other media
14 broadcast and other media14 broadcast and other media
14 broadcast and other media
 
10 function of dept in ad agency
10 function of dept in ad agency10 function of dept in ad agency
10 function of dept in ad agency
 
13 media in ad & the printed media
13 media in ad & the printed media13 media in ad & the printed media
13 media in ad & the printed media
 
12 production of ad media in various media
12 production of ad media in various media12 production of ad media in various media
12 production of ad media in various media
 
11 print ad terms
11 print ad terms11 print ad terms
11 print ad terms
 
9 agency recognition & remuneration
9 agency recognition & remuneration9 agency recognition & remuneration
9 agency recognition & remuneration
 
8 advertising agencies
8 advertising agencies8 advertising agencies
8 advertising agencies
 
6 the ad mgr & ad dept
6 the ad mgr & ad dept6 the ad mgr & ad dept
6 the ad mgr & ad dept
 
5 specialist form of advertising
5 specialist form of advertising5 specialist form of advertising
5 specialist form of advertising
 
4 types of ad campaign
4 types of ad campaign4 types of ad campaign
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