Thesis: There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session we take a look at the medium and long-term implications of wearable devices and the internet of things. Walking through a journey of realisation across 2 years, we'll go through what it means to content when you take omnichannel, wearable devices and the internet of things and put them together in one integrated ecosystem. Screens are shrinking and working in tandem; connectivity is marching on towards ubiquity. Eventually there comes a point where the online world or ‘digital space’ and our real-life day-to-day will integrate so seamlessly that differentiating them will seem antiquated. What does that mean to communication and content? What happens when Moore’s Law applies to our lives? What is the impact on information, technology and eventually culture? How should communications change to cope with a life of constantly accelerating change? We'll will address these questions and more.

1. @nozurbina #LavaCon
Integrating our Online and Offline worlds
Noz Urbina
Founder and Content Strategist
Urbina Consulting
urbinaconsulting.com/about-you

2. Integrating our online &
offline worlds
@nozurbina

3. @nozurbinaMe (Noz Urbina)
Content strategist
Consultant/trainer
Author
Futurist /Translator
1 year anniversary
celebrationist!
H2H (B2C/B2B)
urbinaconsulting.com

4. The IoT
revelation
The wearables
revelation
The 4D
content
revelation
Thesis:There is no longer an online and offline world.
Holding on to that paradigm hurts communication.

5. Digital =
computerised
(but use
interchangeably
with ‘Online’)
Offline =
our physical,
material
world
Online =
mediated via
the internet

6. The IoT
revelation
The wearables
revelation
The 4D
content
revelation
Thesis:There is no longer an online and offline world.
Holding on to that paradigm hurts communication.

8. Don Yang, 950s Raphael, 1510

9. @nozurbinaWe conceive content in 2D

10. @nozurbinaCustomer experience is 4D
1. Length
2. Width
3. Depth
– “Drill down”
– Progressive disclosure
– Multi-asset relationships /
references
– Search/Social
4. Time
– Dynamic, real-time content
– Audience/context-specific content
12
3
6
9

11. @nozurbinaWe conceive content in 2D

12. @nozurbinaCustomer experience is 4D
“I want an answer
now, please!”
(Oct 14, 2015. 16:55 pm)
Planning, structures and
strategies have to be time
and depth aware

13. @nozurbinaTwitter & depth (3rd Dimension)
• More metadata = more perspectives

14. @nozurbinaKindle & depth (3rd dimension)
Kindle XRay

15. @nozurbinaKindle & time (4th dimension)

16. @nozurbinaTravel sites & time
• Expedia

17. @nozurbinaTravel sites & time

18. @nozurbina4D content revelation: lesson
Don’t think digital users,
think people

19. The IoT
revelation
The wearables
revelation
The 4D
content
revelation
Thesis:There is no longer an online and offline world.
Holding on to that paradigm hurts communication.

20. Digital-physical
cross-overs

21. Digital or
physical world?

22. Images property of
McDonalds Corporation
Digital or
physical world?

23. Happystudio.com
Images property of
McDonalds Corporation
Online or
physical world?

24. In-context, immediate,
measurable feedback.
Expect more of this, and
with personal ID’ing of
those giving ratings.
Digital or
physical world?

25. Taxonomy & UI
“Like buttons”
Data collection Metrics
ROI
(http://youtu.be/P-CUannVYNc)
Challenge:
Real time
content
curation
aka How I DJed a
House Party with
Content Strategy

26. Full case study:
bit.ly/theCSDJ

27. @nozurbinaIoT revelation: lesson
Think outside the box screen

28. The IoT
relevation
The wearables
revelation
The 4D
content
revelation
Thesis:There is no longer an online and offline world.
Holding on to that paradigm hurts communication.

29. @nozurbina
What are wearable
devices?

30. @nozurbinaWearables
• Watch
• Wristband
• Armbands
• Belt clip
• Body-embedded
• Headmounted
– PIP, Overlay (augmented reality),
Virtual reality, EEG
• Clothing
– Shirt, Short, Glove/band, Ring,
Pants
• Sport & fitness
• Quantified self
• Healthcare
• Security
• Gaming
• Control
– Computer, music, industrial equip,
military, home appliances
• Data accessibility
• Fashion
• Efficiency & convenience
Form factor Application

31. @nozurbina
They’re
new
http://blog.precisiondialogue.com/category/user-research/eye-tracking/ http://www.popsci.com/technology/article/2012-07/marketers-tap-eye-tracking-and-brain-monitoring-get-inside-consumers-heads

32. They're
big

33. They're
diverse

34. They're
diverse

35. They're
diverse
http://devices.verizonwireless.com/content/dam/innovation/Device%20Images/Snaptracs,%20Inc./ColliePuppy_RF_W.png http://www.dairymaster.com/heat-detection/

36. They're
getting less
ugly

37. They're
getting less
ugly
Control

38. Generated
Reality
They're not
new!

39. http://bit.ly/nbigbadweb
Um….

40. @nozurbina
How wearables unify
the world(s)

41. @nozurbina
How wearables unify
the world(s)
They’re
puzzle
piece
a

42. @nozurbina
The puzzle

43. @nozurbina
Hi! Check
it out!

44. @nozurbina
Hi! Check
it out!

45. @nozurbina
Hi! Check
it out!

46. @nozurbina
Hi! Check
it out!

47. @nozurbina
But…

48. @nozurbina
90% of
participants
Multiscreening
Google
Multiscreening
Report, 2012

49. @nozurbina
Hi! Check
it out!
Omnichannel
Multichannel =
Same content / 2D
Omnichannel =
contextually-
appropriate / 4D

50. @nozurbina
Google UA knows
you regardless of
device

51. @nozurbina
http://moveableonline.com/blog/2013/05/28/why-you-should-set-up-googles-new-universal-analytics-asap/
Movableonline.com

52. @nozurbina
Generated
Reality

53. @nozurbina
Generated
Reality
94% of businesses say
personalization is key
to success
econsultancy.com
48% of shoppers
would like to use a
phone to shop
while in stores
luxurydaily.com

54. Games…AR
bit.ly/1youFd7

55. @nozurbina
Don’t just take my
word for it
Tango RoomAlive Cave

56. @nozurbinaWearables revelation: lesson
The interface is disappearing

57. Final thoughts

58. @nozurbinaAdaptive content
Embedding specific semantics & structure in our
content enables contextually-appropriate and seamless
online/offline experiences
12
3
6
9
12
3
6
9

59. Games…AR
bit.ly/1youFd7

60. @nozurbina
60
The gaming industry has been doing content-
enabled world-design for 20 years.
Reality needs to catch up with virtual reality.

61. bit.ly/1youFd7
‘Are wearables there
yet’?
Will you be there yet
when they are?
There is no more
internet of things
There are just things

62. Griffin the bear has
been travelling with
me for two weeks.
He’s part of a
project on the
power of global
social/tech
networks

63. My new proposed law:
“Moore’s law of
human generations”.
Childhood tech literacy
is driving down time-
to-culture-gap.

64. Valencia, Spain
Krakow, Poland Frankfurt, Germany
Cullera, Spain Paris, France

65. Valencia, Spain
Krakow, Poland Frankfurt, Germany
Cullera, Spain Paris, France

66. @nozurbinaYou might also like

67. Copenhagen, Denmark Napatech Nov 24-25 (2 days)
Boston, USA Gilbane Dec 2
…your offices?
Contact us about hosting an open workshop in your facilities. If
it happens, you can send some of your staff free of charge.bit.ly/uc-events
WORKSHOP
Adaptive content modelling
for omnichannel UX
Thank you!
(Q&A?)