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Using Social Media for Your Career

       Nancy Richmond, Assistant Director
           Career Counseling & Exploration
You Were…

                               d!

 Did you know?
   Less than 10% of searchers read past the first 2
              pages of a Google search
Power of Your Brand
   Good & Bad
Create Multiple
Streams of You
Be Social:

Effectively
 Manage
Your Social
 Systems
Social Media Can Help
       Build a Stronger Social Network
• Making connections is not something you just do
when you need a job
• Building connections is a life long process
• It takes work and doesn’t happen over night
• Building a strong social network will help you grow
professionally
Facebook                       LinkedIn                      Twitter
             500 Million Users                100 Million Users            200 Million Users
# Users
             More people are                  Designed for                 Open access
Advantages
             using Facebook than              professional                 allows a user to
             any other social                 networking, more             communicate
             networking site –                control over info            with hundreds of
             access based on                  posted                       followers at a
             friend requests and                                           time.
             security settings




             * Number of Users reported by Facebook, LinkedIn and Twitter 2011
Linkedin is...
Your Online Rolodex
Don’t                                Do
•Use a generic email to           •Write a personal message
connect                           and follow through
•Just link with anyone – there    •Tell the person why you think you
needs to be some kind of          should “connect” – What do you
connection                        have in common? Where did you
                                  meet?
•Have an Un-filled out Profile    •Should be 100% complete
Page
•Don’t say you don’t know         •Instead create a group, develop
anyone                            relationships, share information
                                  and answer questions
•Don’t just ask for favors/jobs   •Spread connections & Be altruistic
                                  (Give more than you take)
Give as Much as You Take
        “Altruism”
Linkedin Degrees of
Separation
• Reveals three degrees of separation




    You             1st             2nd   3rd
Time
http://ow.ly/4mYgx
Why Tweet
•   Twitter is more than “what I ate for lunch”
•   Follow people you find interesting
•   Share information and links
•   Stay connected
•   Create new connections
•   Get your name out there
•   Instant feedback from others
•   Global and local perspectives
•   Create a community of sharing and learning
•   Stay current with new trends and news
3 Important Functions of Twitter

• Reading/Learning

• Sharing

• Connecting
1.    @reply and RT often – make connections
2.    TweetDeck & Hootsuite
3.    Use tiny urls
4.    Please and thank you
5.    Make an impact in your field of interest
6.    Say something interesting
7.    Learn from others
8.    Share information
9.    Tweet often - at least once a day
10.   Remember all tweets are public information
      – think before you tweet
http://tweetchat.com/
Tweetup/Meetup
• http://mashable.com/2009/05/31/twitter-tutorials-youtube/
@NancyRichmond

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Using Social Media For Your Career

  • 1. Using Social Media for Your Career Nancy Richmond, Assistant Director Career Counseling & Exploration
  • 2.
  • 3.
  • 4.
  • 5. You Were… d! Did you know? Less than 10% of searchers read past the first 2 pages of a Google search
  • 6. Power of Your Brand Good & Bad
  • 9. Social Media Can Help Build a Stronger Social Network • Making connections is not something you just do when you need a job • Building connections is a life long process • It takes work and doesn’t happen over night • Building a strong social network will help you grow professionally
  • 10. Facebook LinkedIn Twitter 500 Million Users 100 Million Users 200 Million Users # Users More people are Designed for Open access Advantages using Facebook than professional allows a user to any other social networking, more communicate networking site – control over info with hundreds of access based on posted followers at a friend requests and time. security settings * Number of Users reported by Facebook, LinkedIn and Twitter 2011
  • 12.
  • 13. Don’t Do •Use a generic email to •Write a personal message connect and follow through •Just link with anyone – there •Tell the person why you think you needs to be some kind of should “connect” – What do you connection have in common? Where did you meet? •Have an Un-filled out Profile •Should be 100% complete Page •Don’t say you don’t know •Instead create a group, develop anyone relationships, share information and answer questions •Don’t just ask for favors/jobs •Spread connections & Be altruistic (Give more than you take)
  • 14. Give as Much as You Take “Altruism”
  • 15. Linkedin Degrees of Separation • Reveals three degrees of separation You 1st 2nd 3rd
  • 16. Time
  • 18. Why Tweet • Twitter is more than “what I ate for lunch” • Follow people you find interesting • Share information and links • Stay connected • Create new connections • Get your name out there • Instant feedback from others • Global and local perspectives • Create a community of sharing and learning • Stay current with new trends and news
  • 19. 3 Important Functions of Twitter • Reading/Learning • Sharing • Connecting
  • 20. 1. @reply and RT often – make connections 2. TweetDeck & Hootsuite 3. Use tiny urls 4. Please and thank you 5. Make an impact in your field of interest 6. Say something interesting 7. Learn from others 8. Share information 9. Tweet often - at least once a day 10. Remember all tweets are public information – think before you tweet
  • 23.