Path to Purchase Content Roadmap Lavacon 2014
Slides from my presentation - The Path to Purchase Content Marketing Roadmap - Presented 10//14/2014. Now more than ever before, business leaders are expected to demonstrate a bottom-line ROI on content, social media and related tactics. However, while more and more content is being churned out, many organizations are not seeing the results they expected. The challenge isn’t simply to deliver leads to the organization—the challenge is to deliver long-term relationships, and to do so your content must be able to attract, nurture and convert casual visitors into engaged consumers and customers. Many organizations are missing only one or two key ingredients that will take their current strategy from average to amazing. This session provides the solution in three simple steps.
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Path to Purchase Content Roadmap Lavacon 2014
- 1. The Path to Purchase Content Roadmap Speaker: Martin Jones @martinjonesaz #LavaCon
- 2. • Sr. Marketing Mgr. Cox Communications • Editor of CoxBLUE.com • Email: martin.jones@cox.com @martinjonesaz #LavaCon
- 4. 42%
- 12. Content Pillar @martinjonesaz #LavaCon
- 13. Content Pillar
- 14. Create a Blog BloSgtr/aStoecgiyal HubThe Content Marketing Team What’s Your Story? “Own the relationship with your audience” “Own the relationship “Own the relationship with your with your audience” audience”
- 16. Create a Blog BloSgtr/aStoecgiyal HubThe Content Marketing Team “Own the relationship with your audience” “Own the relationship “Own the relationship with your with your audience” audience” @martinjonesaz #LavaCon
- 17. The Content Marketing Team Discovery Process
- 23. The Content Marketing Team Scaled Research @martinjonesaz #LavaCon
Notes de l'éditeur
- Content isn’t king – The King is not subject to the kingdom – The king rules over all. Here’s the problem with investing in content as King - Content by itself cannot attract, nurture or convert So what is king - context, distribution, conversation? To be successful – content must be all these things. So why do I bring this up?
- Content isn’t king – The King is not subject to the kingdom – The king rules over all. Here’s the problem with investing in content as King - Content by itself cannot attract, nurture or convert So what is king - context, distribution, conversation? To be successful – content must be all these things. So why do I bring this up?
- Research – Why because its important to optimize and leverage 3 Tools What do we get – Data informed content that we can deploy across multiple platforms