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The Path to Purchase Content 
Roadmap 
Speaker: Martin Jones 
@martinjonesaz #LavaCon
• Sr. Marketing Mgr. Cox Communications 
• Editor of CoxBLUE.com 
• Email: martin.jones@cox.com 
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
42%
42% 
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
Content 
Pillar 
@martinjonesaz #LavaCon
Content 
Pillar
Create a Blog 
BloSgtr/aStoecgiyal HubThe Content Marketing Team 
What’s Your Story? 
“Own the 
relationship with 
your au...
@martinjonesaz #LavaCon
Create a Blog 
BloSgtr/aStoecgiyal HubThe Content Marketing Team 
“Own the 
relationship with 
your audience” 
“Own the re...
The Content Marketing Team 
Discovery 
Process
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
The Content Marketing Team 
Scaled 
Research 
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
Path to Purchase Content Roadmap Lavacon 2014
Path to Purchase Content Roadmap Lavacon 2014
Path to Purchase Content Roadmap Lavacon 2014
Path to Purchase Content Roadmap Lavacon 2014
Path to Purchase Content Roadmap Lavacon 2014
Path to Purchase Content Roadmap Lavacon 2014
Path to Purchase Content Roadmap Lavacon 2014
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Slides from my presentation - The Path to Purchase Content Marketing Roadmap - Presented 10//14/2014.

Now more than ever before, business leaders are expected to demonstrate a bottom-line ROI on content, social media and related tactics. However, while more and more content is being churned out, many organizations are not seeing the results they expected.

The challenge isn’t simply to deliver leads to the organization—the challenge is to deliver long-term relationships, and to do so your content must be able to attract, nurture and convert casual visitors into engaged consumers and customers.

Many organizations are missing only one or two key ingredients that will take their current strategy from average to amazing. This session provides the solution in three simple steps.

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Path to Purchase Content Roadmap Lavacon 2014

  1. 1. The Path to Purchase Content Roadmap Speaker: Martin Jones @martinjonesaz #LavaCon
  2. 2. • Sr. Marketing Mgr. Cox Communications • Editor of CoxBLUE.com • Email: martin.jones@cox.com @martinjonesaz #LavaCon
  3. 3. @martinjonesaz #LavaCon
  4. 4. 42%
  5. 5. 42% @martinjonesaz #LavaCon
  6. 6. @martinjonesaz #LavaCon
  7. 7. @martinjonesaz #LavaCon
  8. 8. @martinjonesaz #LavaCon
  9. 9. Content Pillar @martinjonesaz #LavaCon
  10. 10. Content Pillar
  11. 11. Create a Blog BloSgtr/aStoecgiyal HubThe Content Marketing Team What’s Your Story? “Own the relationship with your audience” “Own the relationship “Own the relationship with your with your audience” audience”
  12. 12. @martinjonesaz #LavaCon
  13. 13. Create a Blog BloSgtr/aStoecgiyal HubThe Content Marketing Team “Own the relationship with your audience” “Own the relationship “Own the relationship with your with your audience” audience” @martinjonesaz #LavaCon
  14. 14. The Content Marketing Team Discovery Process
  15. 15. @martinjonesaz #LavaCon
  16. 16. @martinjonesaz #LavaCon
  17. 17. @martinjonesaz #LavaCon
  18. 18. The Content Marketing Team Scaled Research @martinjonesaz #LavaCon
  19. 19. @martinjonesaz #LavaCon
  20. 20. @martinjonesaz #LavaCon
  21. 21. @martinjonesaz #LavaCon
  22. 22. @martinjonesaz #LavaCon
  23. 23. @martinjonesaz #LavaCon
  24. 24. @martinjonesaz #LavaCon
  • PaytonMaurer

    Sep. 23, 2019
  • fasai

    Jul. 18, 2017
  • cunniet1

    Feb. 23, 2017
  • mattrsullivan

    Nov. 5, 2014
  • CatPopa

    Oct. 13, 2014

Slides from my presentation - The Path to Purchase Content Marketing Roadmap - Presented 10//14/2014. Now more than ever before, business leaders are expected to demonstrate a bottom-line ROI on content, social media and related tactics. However, while more and more content is being churned out, many organizations are not seeing the results they expected. The challenge isn’t simply to deliver leads to the organization—the challenge is to deliver long-term relationships, and to do so your content must be able to attract, nurture and convert casual visitors into engaged consumers and customers. Many organizations are missing only one or two key ingredients that will take their current strategy from average to amazing. This session provides the solution in three simple steps.

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