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CustomerIdentityandAccess
Management(CIAM)
usecasesandtechnologyguide
BenefitsofaCIAMtechnology?
1.Deliveraunifiedexperiencethatimprovescustomerconversion
andretention
2.Givesa360(degree)viewofthecustomer.Unifiesdisparatedata
insightstogiveawell-roundedviewofthecustomer
3.Consistentanalyticsandreporting
4.Complieswithregulations,improvesagilityandscalability
5.Drivesactionableinsights,helpsmarketingteamsdevelop
customizedofferings
CommonCIAMtechnologyusecases
1.Deliveraunifiedexperiencethatimprovescustomerconversionandretention
2.Givesa360(degree)viewofthecustomer.Unifiesdisparatedatainsightsto
giveawell-roundedviewofthecustomer
3.Consistentanalyticsandreporting
4.Complieswithregulations,improvesagilityandscalability
5.Drivesactionableinsights,helpsmarketingteamsdevelopcustomizedofferings
Formarketingpurposes
Consumersthesedaysexpecteasy,friction-freeloginprocessacrossallthe
devicestheyareusing.CIAMsystemshelpdeliverthisexperience.Commonuse
casesinclude: Todecreasesabandonmentrates
CommonCIAMtechnologyusecases
1.       Tomanagecustomeridentitiesatscale
2.       Toenablesociallogin
3.       Tosecurecustomerdata
4.       Toreduceexposuretothreat 
5.       Toauthenticateuser 
6.       Tomanageconsentlifecycle
ForIT/securitypurposes
Businessesneedsolutionsthataresimpletouse,compliantwithlocalregulations,
andhighlysecure.CommonCIAMusecasesinclude:
CIAMtechnologymust-havefeatures
1.Userregistrationandonboarding:
Ensuretheregistrationprocessiseasilycompletedbytheuser.
2.Singlesign-on:
Usingasinglesetoflog-incredentialstoaccessmultipleapplications.
3.Progressiveprofiling:
Buildonuserprofileswithtime.
4.Managinguserprofiles:
Managingallcustomercontentinputfrommultiplechannelsinaunifiedcustomerprofileto
createconsistentexperiencesacrosschannels.
5.Detectingfraud:
Allowingrisk/frauddetection,andevaluatingandchoosingtherightsortofauthenticationfor
access.
6.Consentandprivacymanagement:
Compliancewithregulationpertainingtotheuseofuserdata.
7.Multi-channelsupport:
Enablingsupportthroughmultiplechannelstoenhanceuserexperienceonallthosechannels.
8.Authenticatingtheuser:
Multipleuserauthenticationmodelstoenhancecustomertrust.
BuildingblocksofaCIAMtechnologysolution
1.Authentication
2.Privacyandcompliance
3.Performanceandscalability
4.Integrability
5.Analytics
ThankYou

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Customer identity and access management (ciam)