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Chapter 1 :


   An Introduction To Service
       Management (ITIL)
The Service Lifecycle
Service Strategy :
                   Goal & Considerations
Goal
  – Provide organizations the ability to design, develop and
    implement Service Management as a strategic asset and to
    think and act in a strategic manner

Considerations
                                     Services to          Resolve
       Competing
                                     offer and to       conflicting
       Alternatives                     whom             demands
                                     Alternatives to
        Allocate        Financial                        Value for
                                        improve
       Resources        Visibility   service quality   Stakeholders


         Service         Value for
                                                       Investments
         Quality        customers
Service Strategy :
                     Value To The Business
                         UTILITY

Performance supported?             T/F
                           OR            Fit for
Constraints supported?                   purpose?

                                                        AND         Value-created
                                                              T/F
                                         Fit for use?

 Available enough?
 Capacity enough?
                           AND
 Continuous enough?
                                   T/F
 Secure enough?

                         WARRANTY
Service Design: Goal & Objectives
Goal
   – The main goal of Service Design is the design of new or changed
     service for introduction into the live environment.
Objectives
   – Take a holistic approach to the design of IT services, including
     their architectures, processes, policies and documentation, to
     meet current and future agreed business requirements,
     functionality and quality
   – Ensure consistency and integration within all activities and
     processes across the entire IT technology
   – Consider all aspects and impact of service including functional,
     management and operational requirements,
Service Design :
                Value to the Business
• Deliver quality, cost effective services, and to
  ensure that business requirements are being
  met
• Benefits to the business include:
                               • More effective
  Improved                     • Service performance
  • Quality of service         • Service management
  • Consistency of service     • IT processes
  • Service Alignment
  • IT Governance              • Reduced Total Cost of Ownership
  • Information and decision   (TCO)
  making                       •Easier implementation of new or
                               changed services
Service Transition : Goals
• Set customer expectations about how the service
  can be used to enable business processes
• Coordinate the release of new service between
  the business and IT changes/projects
• Reduce variations between the predicted and
  actual performance of the transitioned service
• Reduce the Known Errors and tasks associated
  with the transition of the service
• Ensure that the service meets the service
  requirements
Service Transition: Objectives
• To plan and manage the sources required to establish a
  new and changed service
• Minimize the unpredicted impact on the production
  services, operations and support organization
• Increase the customer, user and service management
  staff satisfaction with the service transition practises
• Increase proper use of the services
• Provide clear and comprehensive plans that enable
  alignment between the business change project and
  the service transition plans
Service Transition: Value to the
                    Business
• Service Transition’s biggest contribution is to enable the service
  provider to cope with higher volumes of change without impacting
  service quality
• Responsiveness to new business and market developments
• Support for mergers and acuisition and transfer if services
• Confidence in compliance with business and governance
  requirements
• Variances information of planning an budgeting and productivity
  information related to the new of changed service
• Increased accuracy of scope and content for maintenance contracts
• Timely cancellation or changes to maintenance contracts when
  components are disposed or de-commissioned
• Increased understanding of risk during and after a Change
Continual Service Improvement :
           Goal & Objectives
• Goal
   – To continually align and realign IT services to the changing business
     needs by identifying and implementing improvements to IT services
     that support business processes
• Objectives
   – Review ,analyze and make recommendations on improvement
     opportunities in each lifecycle phase
   – Review and analyze Service Level Achievement results
   – Identify and implement individual activities to improve IT service
     quality and improve the efficiency and effectiveness of enabling ITSM
     processes
   – Improve cost effectiveness of delivering IT services without sacrificing
     customer satisfaction
   – Ensure applicable quality management methods are used to support
     continual improvement activities
CSI : Value to the business

IMPROVEMENTS                             BENEFITS
• Outcomes that when compared to         • The gains achieved through the
the before state show a measureable      realization of improvements, usually
increase in a desirable metric or a      but not always expressed in
decrease in an un-desirable              management terms



VOI
                                         ROI
• The extra value created by
                                         • The difference between the
establishment of benefits that include
                                         benefit(saving) achieved and the
non-monetary or long-term
                                         amount expended to achieve that
outcomes. ROI is a subcomponent of
                                         benefit ( as a %age )
VOI
Some Generic Concepts & Definitions
A Service
Services are a means of delivering value to
customers by facilitating outcomes customers
want to achieve, without the ownership of
specific costs and risks.
   – Services facilitate outcomes by enhancing
     the performance of associated tasks and
     reducing the effect of constraints
   – The results in an increase in the probability
     of desired outcomes
Definition of Service Management
• Service Management is a set of specialized
  organizational capabilities for improving value
  to customers in the form of service

  – Service Management takes the form of a set of
    Functions and Processes for managing Services
    over their Lifecycle. Service Management
  – Service Management is also a professional
    practice supported by an extensive body of
    knowledge, experiences and skills
Utility & Warranty Create Value
                         UTILITY
Performance supported?          T/F
                           OR         Fit for
Constraints removed?                  purpose?

                                                     AND         Value-created
                                                           T/F
                                      Fit for use?

 Available enough?
 Capacity enough?
                          AND
 Continuous enough?
                                T/F
 Secure enough?

                          WARRANTY


      Utility + Warranty = Value
Utility & Warranty
Process Model
            Process Control

                OWNER          POLICY              OBJECTIVES


Triggers
                 DOC’s                             FEEDBACK




            Process

                              METRICS
               ACTIVITIES
                              CSF/KPI
                                                    ROLES
   Inputs                                                       Outputs
                                  WORK             IMPROVE -
               PROCEDURES
                              INSTRUCTIONS           MENTS

                                                                Including
            Process Enabler                                     process reports
                                                                & review
                  RESOURCES                  CAPABILITIES
The Characteristic Of Processes
  1. Measurable   2. Customer




                        4. Responds to
                        Specific Events
3. Specific
   Results
Functions & Roles
FUNCTION
     Each function within an IT organization is
     specialized to perform a certain type of
     work and is responsible for specific outcomes
     Each function will have its own capabilities
     and resources. Functions build their own
     body of knowledge through ongoing
     experience




                                              ROLES
                                                      A set if responsibilities, activities and
                                                      authorities granted to a person or team
                                                      A role is defined in a Process. One person or
                                                      or team may have multiple Roles, for example
                                                      the Roles of Configuration Manager and
                                                      Change Manager may be carries out by a
                                                      single person
Generic Roles Throughout The Stages
Service Manager
• Manages the development, implementation,
  evaluation and on-going management of new and
  existing products and services
• Responsibilities include:
  –   Delivery and full lifecycle management of products and/or services
  –   Business Strategy development - Participate
  –   Competitive market assessment/bench-marking
  –   Financial and internal customer analysis
  –   Vendor Management
  –   Inventory Management
  –   Internal Supplier Management
  –   Cost Management
  –   SLA/SLM
Service Owner
• The Service Owner is accountable for a specific
  service within an organization regardless of where
  the underpinning technology components, processes
  or professional capabilities reside
• Service ownership is as critical to Service
  Management as establishing ownership for processes
  which crosses multiple vertical silos or department.
Process Owner
• The person accountable for ensuring that the process is
  being performed according to the agreed and
  documented process and is meeting the aims of the
  process definition:
   – Accountable for the overall quality of the process
   – Oversees the management of, and organizational
     compliances to, the process
   – Performs role of Process Champion, Design Lead,
     Advocate, Coach and Protector
   – Should be a senior-level manager with credibility ,
     influence and authority
   – Required to have the ability to influence and ensure
     compliance to the policies and procedures
RACI Model
R Responsible
  – Correct execution of the process and activities. The one
    responsible for getting the job done
A Accountable
  – Ownership of quality, and result of the process. The one
    person who has the authority for the decision, activity or
    process results
C Consulted
  – Involvement through input knowledge and information
I Informed
  – Receiving information about process execution and quality

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Chapter 1: An Introduction to ITIL Service Management

  • 1. Chapter 1 : An Introduction To Service Management (ITIL)
  • 3. Service Strategy : Goal & Considerations Goal – Provide organizations the ability to design, develop and implement Service Management as a strategic asset and to think and act in a strategic manner Considerations Services to Resolve Competing offer and to conflicting Alternatives whom demands Alternatives to Allocate Financial Value for improve Resources Visibility service quality Stakeholders Service Value for Investments Quality customers
  • 4. Service Strategy : Value To The Business UTILITY Performance supported? T/F OR Fit for Constraints supported? purpose? AND Value-created T/F Fit for use? Available enough? Capacity enough? AND Continuous enough? T/F Secure enough? WARRANTY
  • 5. Service Design: Goal & Objectives Goal – The main goal of Service Design is the design of new or changed service for introduction into the live environment. Objectives – Take a holistic approach to the design of IT services, including their architectures, processes, policies and documentation, to meet current and future agreed business requirements, functionality and quality – Ensure consistency and integration within all activities and processes across the entire IT technology – Consider all aspects and impact of service including functional, management and operational requirements,
  • 6. Service Design : Value to the Business • Deliver quality, cost effective services, and to ensure that business requirements are being met • Benefits to the business include: • More effective Improved • Service performance • Quality of service • Service management • Consistency of service • IT processes • Service Alignment • IT Governance • Reduced Total Cost of Ownership • Information and decision (TCO) making •Easier implementation of new or changed services
  • 7. Service Transition : Goals • Set customer expectations about how the service can be used to enable business processes • Coordinate the release of new service between the business and IT changes/projects • Reduce variations between the predicted and actual performance of the transitioned service • Reduce the Known Errors and tasks associated with the transition of the service • Ensure that the service meets the service requirements
  • 8. Service Transition: Objectives • To plan and manage the sources required to establish a new and changed service • Minimize the unpredicted impact on the production services, operations and support organization • Increase the customer, user and service management staff satisfaction with the service transition practises • Increase proper use of the services • Provide clear and comprehensive plans that enable alignment between the business change project and the service transition plans
  • 9. Service Transition: Value to the Business • Service Transition’s biggest contribution is to enable the service provider to cope with higher volumes of change without impacting service quality • Responsiveness to new business and market developments • Support for mergers and acuisition and transfer if services • Confidence in compliance with business and governance requirements • Variances information of planning an budgeting and productivity information related to the new of changed service • Increased accuracy of scope and content for maintenance contracts • Timely cancellation or changes to maintenance contracts when components are disposed or de-commissioned • Increased understanding of risk during and after a Change
  • 10. Continual Service Improvement : Goal & Objectives • Goal – To continually align and realign IT services to the changing business needs by identifying and implementing improvements to IT services that support business processes • Objectives – Review ,analyze and make recommendations on improvement opportunities in each lifecycle phase – Review and analyze Service Level Achievement results – Identify and implement individual activities to improve IT service quality and improve the efficiency and effectiveness of enabling ITSM processes – Improve cost effectiveness of delivering IT services without sacrificing customer satisfaction – Ensure applicable quality management methods are used to support continual improvement activities
  • 11. CSI : Value to the business IMPROVEMENTS BENEFITS • Outcomes that when compared to • The gains achieved through the the before state show a measureable realization of improvements, usually increase in a desirable metric or a but not always expressed in decrease in an un-desirable management terms VOI ROI • The extra value created by • The difference between the establishment of benefits that include benefit(saving) achieved and the non-monetary or long-term amount expended to achieve that outcomes. ROI is a subcomponent of benefit ( as a %age ) VOI
  • 12. Some Generic Concepts & Definitions
  • 13. A Service Services are a means of delivering value to customers by facilitating outcomes customers want to achieve, without the ownership of specific costs and risks. – Services facilitate outcomes by enhancing the performance of associated tasks and reducing the effect of constraints – The results in an increase in the probability of desired outcomes
  • 14. Definition of Service Management • Service Management is a set of specialized organizational capabilities for improving value to customers in the form of service – Service Management takes the form of a set of Functions and Processes for managing Services over their Lifecycle. Service Management – Service Management is also a professional practice supported by an extensive body of knowledge, experiences and skills
  • 15. Utility & Warranty Create Value UTILITY Performance supported? T/F OR Fit for Constraints removed? purpose? AND Value-created T/F Fit for use? Available enough? Capacity enough? AND Continuous enough? T/F Secure enough? WARRANTY Utility + Warranty = Value
  • 17. Process Model Process Control OWNER POLICY OBJECTIVES Triggers DOC’s FEEDBACK Process METRICS ACTIVITIES CSF/KPI ROLES Inputs Outputs WORK IMPROVE - PROCEDURES INSTRUCTIONS MENTS Including Process Enabler process reports & review RESOURCES CAPABILITIES
  • 18. The Characteristic Of Processes 1. Measurable 2. Customer 4. Responds to Specific Events 3. Specific Results
  • 19. Functions & Roles FUNCTION Each function within an IT organization is specialized to perform a certain type of work and is responsible for specific outcomes Each function will have its own capabilities and resources. Functions build their own body of knowledge through ongoing experience ROLES A set if responsibilities, activities and authorities granted to a person or team A role is defined in a Process. One person or or team may have multiple Roles, for example the Roles of Configuration Manager and Change Manager may be carries out by a single person
  • 21. Service Manager • Manages the development, implementation, evaluation and on-going management of new and existing products and services • Responsibilities include: – Delivery and full lifecycle management of products and/or services – Business Strategy development - Participate – Competitive market assessment/bench-marking – Financial and internal customer analysis – Vendor Management – Inventory Management – Internal Supplier Management – Cost Management – SLA/SLM
  • 22. Service Owner • The Service Owner is accountable for a specific service within an organization regardless of where the underpinning technology components, processes or professional capabilities reside • Service ownership is as critical to Service Management as establishing ownership for processes which crosses multiple vertical silos or department.
  • 23. Process Owner • The person accountable for ensuring that the process is being performed according to the agreed and documented process and is meeting the aims of the process definition: – Accountable for the overall quality of the process – Oversees the management of, and organizational compliances to, the process – Performs role of Process Champion, Design Lead, Advocate, Coach and Protector – Should be a senior-level manager with credibility , influence and authority – Required to have the ability to influence and ensure compliance to the policies and procedures
  • 24. RACI Model R Responsible – Correct execution of the process and activities. The one responsible for getting the job done A Accountable – Ownership of quality, and result of the process. The one person who has the authority for the decision, activity or process results C Consulted – Involvement through input knowledge and information I Informed – Receiving information about process execution and quality