10 Easy Ways to Irritate Your Design Team
Slides from the NUX7 talk by Jane Austin, Friday 19th October 2018.
2018.nuxconf.uk / nuxuk.org
Synopsis
How can good design be integrated into your business profitably? Jane will answer this question by considering the ‘anti-problem’. She will share 10 ways designers and business people can guarantee their behaviours and activities will ensure they never see eye-to-eye, their efforts will be wasted and everyone involved will know it is not their fault.
You will probably recognise most of these techniques in action in your own organisation. That is the anti-pattern.
If things are going to change for the better, do the opposite.
4. “Design is not style. It’s not about giving shape to the
shell and not giving a damn about the guts. Good
design is a renaissance attitude that combines
technology, cognitive science, human need, and
beauty to produce something that the world didn’t
know it was missing.”
Paola Antonelli,
senior curator of the Museum of Modern Art, New York
12. Understand Define Explore Create
Build
the right thing
Build
the thing right
Generative
research
Summative
research
13. Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Summative
research
14. Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
15. Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
16. Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
17. Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
MVT
18. Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
MVT
19. Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
MVT Shippable
increments
20.
21.
22.
23. “I would have written a shorter letter, but I didn’t
have the time”
Blaise Pascal
36. Product
ExD
Agile
Delivery
Coach
Tech
Shaping the future
of the Product
Inspiring the world
with the Product
Vision
Facilitating
successful team
delivery
Enabling a
healthy, happy &
effective team
Building, running, owning &
iterating great products
Delighting Customers
Happy team
Building a
great product
Creating sustainable,
scalable products
Build the
right thing
Helping
validate needs
and value
prop
Crafting brilliant
experiences
Build the right
thing
Build the thing
right
Build the thing
right
41. No objectives
No metrics
Success theatre
Velocity is the prime metric
You don’t acknowledge failure
Roadmaps are all about prioritisation
Chasing upfront revenue
47. “Many UX designers started their careers
as Information Architects, Visual Designers,
Writers, Strategists. We are used to seeing
job titles change from time to time, as
companies start to understand the depth of
our work, and to accommodate trends and
market needs.”
The State of UX in 2017
48. “organisations don’t want to hire
someone to do a thing. They want to
hire a magician who can wear every
hat, and solve every problem.”
The State of UX in 2017