Netlog's plans on and current status of the OpenSocial standard.

2. MEET THE
CONTAINERS
JURRIAAN PERSYN
Netlog Developer
PIETER DE SCHEPPER
Netlog Developer

3. THE NETLOG USERBASE
‣ More than 35,000,000 members
‣ More than 35,000,000 unique monthly visitors
‣ More than 4,000,000,000 pageviews/month
‣ More than 20 languages
‣ More than 20 countries
‣ Alexa Top-100 / ComScore Europe Top-10 ranking
‣ Market leader or challenger in most European countries

6. API HISTORY
‣ Own REST API implementation
‣ Used for own applications and partner applications
‣ Open up API to public using OpenSocial
‣ Pan-European social network to become an OpenSocial
container

7. Our philosophy?
USER IS KING

8. Our goal?
QUALITY APPS

9. OUR GUIDELINES
‣ We’ll whitelist apps, because ...
‣ we dislike autoplay (in profile view)
‣ no ads on “profile” view
‣ no spam apps
‣ Localisation & translation
‣ We can help you!

10. APPLICATION ECOSYSTEM
‣ App integrates with the user through
‣ blog, photos & videos (developer powered)
‣ to eg. inform about upcoming releases
‣ Direct communication with app-users
‣ improve usage and poll dedicated users

11. YOUR REWARDS
‣ Branding, co-branding, sponsorships
‣ 100% revenue from vertical rectangle or skyscraper
on your “canvas” view
‣ Credits economy

12. CREDITS ECONOMY
‣ Your app can charge credits
‣ per install / certain actions / timeframe
‣ Payout of 65% of net revenue of your app’s credits
‣ Based on credits exchange rate
‣ One of the features of the Netlog OpenSocial extension

13. ROADMAP
‣ Now: OpenSocial Sandbox public
‣ June 5th: Deadline first applications
‣ June 9th: Soft launch on English distribution
‣ June 23rd: Full launch on English distribution
‣ Shortly after: other distributions

14. apps@netlog.com
netlog.com/go/developer