Personal Information
Entreprise/Lieu de travail
Munich Area, Germany Germany
Profession
Go eCommerce
Secteur d’activité
Technology / Software / Internet
Site Web
www.goecommerce.de
À propos
In short: 14+ years of B2C webshop/ecommerce experience in leading positions (up to 20 headcounts and 3-digit m EUR GMS) at Amazon.de, otto.de and SportScheck.de.
„Hands on“ optimization of digital sales and marketing; ecommerce for brands; interims-management and enabling of teams; due diligence; internationalization of ecommerce; data driven marketing; set-up and enhancement of performance marketing activities as well as eCRM; marketplace integration (amazon, ebay, etc.); web analytics and KPI definition.
Very good insights and market knowledge of online market in Germany: fashion and lifestyle, sporting goods, media.
Google Adwords, GWT, Google Analytics, Google TagManager, Salesfo
Mots-clés
mobile crm
capptain
kundenbindung
360dialog
xtify
pushio
crm
ecommerce
mobile retargeting
localytics
little postman
olaf grüger
brands
amazon
apptentive
swrve
c2d
aso
customer relationship management
opt-in mechanismen
push notifications
in-app retargeting
onboarding dialoge
the 7 rules of good push
app user retention
row
otto
app retention
ad4screen
adobe
microsoft
salesforce
ecircle
teradata
silverpop
ibm
oracle
responsys
dynamic pricing
go ecommerce - erfolgreich im internet verkaufen
retailer
sportscheck
roberto cavalli
pilgrim
kettenworld
mike ellis new york
miore
rolex
adriana
bob c.
elli
webshop
monomania
online shop
amor
bella donna
dyrberg/kern
goldmaid
leonardo
valero pearls
viventy
europe.asia
strategic options
consumer
sutomer
adidas.com
nike.com
thenorthface
brand
schöffel
tnf
mammut
strategy
sporting goods
reebok
nike
adidas
appoxee
neolane
exacttarget
amazon webservices
in-app-overlay formate
deep-linking
mcrm
app-retention
app annie
urban airship
app-store optimization
go ecommerce
bitkom
destimo
flurry
accengage
urx
cross-channel
ncac
dynamische preise und preis-monitoring
erfolgsfaktoren eines webshops
bestandskunden
omni-channel
reaktivierung
neukunden
price-elasticity
preiselastizoität
multi-channel
retention rate
gigo-prinzip
minubo
c2d and active installs? app retention
click to download campaigns
what comes after aso
acquisition costs versus app retention
user app retention
android
deep linking
deep links
opt-in
app store optimization
ios
email
in-app-overlay formats
mobile customer relationship. challenges: (too) ma
frequency of app usage
app usage
verlinkung aus email in app oder zur mobile websit
frequenz
app-nutzung
ctd (click to download)
aso (app-store optimization)
push & display working in parallel. ad4screen
kosten mobile crm sind unbekannt. in-app-overlay f
kpis für app-erstnutzung
kombination von email und push
asien
ecommerce europa
usa
online market sizes
online
tmall
ebay
rakuten
play
marketplaces: amazon
zalando
fnac
sears
newegg
mercateo
alibaba
la redoute
gardening
blue ray
listings
dvd
amazon.de
games computer & software electronics & foto kitch
kids & baby clothing
broad selection
shoes & jewelry sports & outdoors
books (german
health & beauty toys
pets cars & motobikes grocery
english) cd
appboy
urbanairship
adjust
adeven
ad-x
leolane
aws
exact target
kpi
cpc
cpo
online marketing
kur
operational excellence
werbung
service
image
webshop-audit
sortiment
germany
münchen
tablets
smartphones
autoscout24
mobiles internet
mobile
expertenworkshop
purchase behaviour
online buying behaviour
fba
go global or go home?
new/used
feedback ratings
pricing
marketplace
Tout plus
Présentations
(10)Documents
(1)J’aime
(85)Agile Marketing Framework
Ahmad Iqbal
•
il y a 6 ans
SMX London Technical SEO in 2018.
Onely
•
il y a 5 ans
FISH Modell und Content RADAR - zwei geniale Strategie Tools für das Content Marketing
ScribbleLive
•
il y a 8 ans
SEO in 2017/18
Rand Fishkin
•
il y a 6 ans
B2B Marketing - Internetworld Kongress 2017 München
Philipp Klöckner
•
il y a 6 ans
How to build voice interfaces in a professional way
Fabian Dill
•
il y a 6 ans
Technology Vision 2017 - Overview
Accenture Technology
•
il y a 7 ans
UK clothing retailing July 2012 - GfK
Anna Paszek
•
il y a 11 ans
Gfk Think Tank Berlin Next Generation Food
Dr. Robert Kecskes
•
il y a 7 ans
The CMO's Guide to Marketing Org Structure
HubSpot
•
il y a 10 ans
Das Ende der Contentstrategie, wie wir sie kennen: Was Marken jetzt tun müssen, um sich in der Informationsflut zu behaupten
Dr. Kerstin Hoffmann
•
il y a 8 ans
Microservices in the cloud at AutoScout24
Christian Deger
•
il y a 8 ans
Marke vs Handel: Kanalkonflikte im E-Commerce
Matthias Schrader
•
il y a 12 ans
Geschäftsmodelle 20 share
Matthias Schrader
•
il y a 9 ans
Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner
•
il y a 8 ans
Runtastic - NOAH15 Berlin
NOAH Advisors
•
il y a 8 ans
Kundenantrag: Realitäten im Großhandel
Alexander Graf
•
il y a 8 ans
The 150 Most Powerful Marketing & Sales Tools
Brian Downard
•
il y a 9 ans
Marketing Innovation Nike Plus
John Greene
•
il y a 15 ans
Product Management Festival 2014 Zürich - From Scrum to "Scrumban"
Katrin Grothues
•
il y a 9 ans
The Do's and Don'ts of Stellar Push and In-App Messaging
Localytics
•
il y a 9 ans
Russian fashion ecommerce market
panarin
•
il y a 11 ans
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
97th Floor
•
il y a 9 ans
windeln.de - NOAH13 London
NOAH Advisors
•
il y a 10 ans
Casual Commerce - Tablet-Perspektiven für den Online-Handel
Stephan Meixner
•
il y a 12 ans
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
il y a 10 ans
Kunden- und Zielgruppensegmentierung im E-Commerce
Sebastian Wohlrapp
•
il y a 13 ans
Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
Rand Fishkin
•
il y a 10 ans
Mobile Go Home - Welcome Multi-Context!
Niels Anhalt
•
il y a 11 ans
IAK13: Design Studio
leleonie
•
il y a 10 ans
Personal Information
Entreprise/Lieu de travail
Munich Area, Germany Germany
Profession
Go eCommerce
Secteur d’activité
Technology / Software / Internet
Site Web
www.goecommerce.de
À propos
In short: 14+ years of B2C webshop/ecommerce experience in leading positions (up to 20 headcounts and 3-digit m EUR GMS) at Amazon.de, otto.de and SportScheck.de.
„Hands on“ optimization of digital sales and marketing; ecommerce for brands; interims-management and enabling of teams; due diligence; internationalization of ecommerce; data driven marketing; set-up and enhancement of performance marketing activities as well as eCRM; marketplace integration (amazon, ebay, etc.); web analytics and KPI definition.
Very good insights and market knowledge of online market in Germany: fashion and lifestyle, sporting goods, media.
Google Adwords, GWT, Google Analytics, Google TagManager, Salesfo
Mots-clés
mobile crm
capptain
kundenbindung
360dialog
xtify
pushio
crm
ecommerce
mobile retargeting
localytics
little postman
olaf grüger
brands
amazon
apptentive
swrve
c2d
aso
customer relationship management
opt-in mechanismen
push notifications
in-app retargeting
onboarding dialoge
the 7 rules of good push
app user retention
row
otto
app retention
ad4screen
adobe
microsoft
salesforce
ecircle
teradata
silverpop
ibm
oracle
responsys
dynamic pricing
go ecommerce - erfolgreich im internet verkaufen
retailer
sportscheck
roberto cavalli
pilgrim
kettenworld
mike ellis new york
miore
rolex
adriana
bob c.
elli
webshop
monomania
online shop
amor
bella donna
dyrberg/kern
goldmaid
leonardo
valero pearls
viventy
europe.asia
strategic options
consumer
sutomer
adidas.com
nike.com
thenorthface
brand
schöffel
tnf
mammut
strategy
sporting goods
reebok
nike
adidas
appoxee
neolane
exacttarget
amazon webservices
in-app-overlay formate
deep-linking
mcrm
app-retention
app annie
urban airship
app-store optimization
go ecommerce
bitkom
destimo
flurry
accengage
urx
cross-channel
ncac
dynamische preise und preis-monitoring
erfolgsfaktoren eines webshops
bestandskunden
omni-channel
reaktivierung
neukunden
price-elasticity
preiselastizoität
multi-channel
retention rate
gigo-prinzip
minubo
c2d and active installs? app retention
click to download campaigns
what comes after aso
acquisition costs versus app retention
user app retention
android
deep linking
deep links
opt-in
app store optimization
ios
email
in-app-overlay formats
mobile customer relationship. challenges: (too) ma
frequency of app usage
app usage
verlinkung aus email in app oder zur mobile websit
frequenz
app-nutzung
ctd (click to download)
aso (app-store optimization)
push & display working in parallel. ad4screen
kosten mobile crm sind unbekannt. in-app-overlay f
kpis für app-erstnutzung
kombination von email und push
asien
ecommerce europa
usa
online market sizes
online
tmall
ebay
rakuten
play
marketplaces: amazon
zalando
fnac
sears
newegg
mercateo
alibaba
la redoute
gardening
blue ray
listings
dvd
amazon.de
games computer & software electronics & foto kitch
kids & baby clothing
broad selection
shoes & jewelry sports & outdoors
books (german
health & beauty toys
pets cars & motobikes grocery
english) cd
appboy
urbanairship
adjust
adeven
ad-x
leolane
aws
exact target
kpi
cpc
cpo
online marketing
kur
operational excellence
werbung
service
image
webshop-audit
sortiment
germany
münchen
tablets
smartphones
autoscout24
mobiles internet
mobile
expertenworkshop
purchase behaviour
online buying behaviour
fba
go global or go home?
new/used
feedback ratings
pricing
marketplace
Tout plus