During 2 sessions, I shared my experience after 6 years without email at Cleverwood with the teams of Elia in Brussels.

1. 6 years without emails at Cleverwood
Olivier Beaujean – Managing Director
Member of

2. 2

3. 3
« As discussed during the team
meeting, this is my last email to you…
You will receive in a few minutes your
login to the new social collaboration
platform and, from now on, you will
find me there »

6. “By the end of 2014 close to
65% of large European
enterprises in the business
sector will have adopted
social media tools for
business purposes, with
projected adoption for
European SMEs of just
under one in two.”

7. “108 billion business
emails are sent daily,
requiring employees
to check their inbox 36
times an hour and spend
up to four hours each day
on email alone. Only 14
percent of those emails
are of critical importance,
but you have to scan them
all to know which ones
might be hiding in that 14
percent.”
IBM : https://www.linkedin.com/pulse/20141118165633-133994-freedom-
how-ibm-verse-is-changing-the-email-game-for-small-businesses

8. “87% of the knowledge
workers feel disengaged.”
Gallup®, oct 2013
http://www.gallup.com/poll/165269/worldwide-employees-engaged-
work.aspx

10. Email
is a problem
2-3 hours per day 41 years old…
Meta info?
Date and time…
Knowledge in mailbox
To? CC? BCC? Reply to all?
Attachments
… forward emails to forward knowledge

11. Image source : http://ditisjouwtijd.blogspot.be/2014/01/cleverwood-de-belgische-e-mail-busters.html

12. 10 Use cases (+1 bonus)
1. Continuous evaluation
2. Meeting management
3. CRM
4. R&D
5. #essentials
6. Homeworking check-in
7. Holiday handover
8. Lunch
9. Virtual assistant
10. No important info in the inbox
11. (even this is a result of a #socbiz process)
12

13. ²
13

14. 14
Key learning

15. Key learning #1
15
Take more time to define the communities

16. Key learning #2
16
Whenever info circulates, there is value

17. Key learning #3
17
Training = key, group community manager,
key users

18. 18
Key learning #4
Measure your success

19. Key learning #5
19
Excellent feedback from ex-colleagues

20. Key learning #6
20
Techno/tool is not important, implementation and
change management is (it’s a project)

21. Key learning #7
21
Key = Usability, Mobile, Fast, Reliable, Personal

22. Key learning #8
22
Tagging & Meta = collaboration on steroids

23. Key learning #9
23
Clear name & visual identity for communities

24. Key learning #10
24
Space Managers

25. Key learning #11
25
Language is a challenge
Statistics
Statistiek(en)
Statistique(s)

26. Key learning #12
Management endorsement is a must

27. Key learning #13
Don’t forget IRL interactions

28. 28
Source : http://loveforallthingsdigital.com/2015/02/email-is-not-dead/

29. Email good practices continues…
 Manage To: CC: BCC:
 Email title
 Inbox <> todolist
 Empty inbox at the end of the day
 No notifications, no push
 Check only a few times per day
 Email body : Actions / questions
 No attachments
 Unsubscribe, challenge notifications
29

30. 30
Questions?

31. Practical Exercise
 Switch off all notifications, start checking
emails only once in a while
 Don’t fetch any email before 11 am (10
am)
 Measure how many mails you sent each
day during 10 days
 Unsubscribe from 10 sources
 Don’t send any email on 5/5 
31

32. Thank you !
32
Olivier Beaujean
Managing Director
+32 475 75 85 90
@olbow
www.cleverwood.be
Join us  https://www.facebook.com/cleverwood
Curious ? http://www.scoop.it/t/the-quest-for-zero-email-social-business