a short biography of Walt Disney; a great leader; his achievements, establishments, company's swot analysis, corporate structure, merchandising, brand value, foreign sales, etc

1. Walt Disney
By Olivia Hembrom
Roll no. M14010

2. Born- December 5, 1901 in Chicago,
Illinois
Died- December 15, 1966 in
Burbank, California from lung
cancer.
He was an American business
magnate, cartoonist, animator, voice
actor, film producer.
He is regarded as the culture icon,
shaped America’s entertainment and
animation industry.
He was of Irish, German, Canadian
and English descent.
Who is he ?

3. Early life
According to Disney’s biography by Bob Thomas, Walt
was very artistic from the start.
Dropped out of high school at 16 to join the Army but
was rejected because he was underage.
During Disney’s freshman year at McKinley High School,
he began taking night courses at Chicago Art Institute
and became a cartoonist for school newspaper.
Cartoons were very patriotic, focusing on World War 1.
Brother Roy worked at a bank in the area, and got him a
job through a friend at Pesmen-Rubin Art Studio and
created ads for newspapers, magazines, and movie
theatres.
It was here that he met cartoonist, Ubbe Iwerks, and
became close friends and decided to start their own art
business.
January 1920 Disney and Iwerks formed company called
”Iwerks-Disney Commercial Artist”.
Following a rough start, Iwerks left temporarily to earn
money at Kansas City Film Ad Company.

4. Mickey mouse
Inspired by his pet mouse, the famous
character mickey mouse was created by
Disney and his colleague Ub Iwerks in 1928
at Walt Disney studios.
The character was voiced by Disney himself.
Originally he was named Mortimer Mouse
but Disney’s wife suggested mickey to be
more commercially successful name.
Mickey officially debuted in the short film
Steamboat Willie(1928) and went on to
appear in 130 films.
Mickey became the first cartoon character
to have a star on Hollywood walk of fame.
Mickey’s signature character wears red
shorts, large yellow shoes, and white gloves.

5. • Between 1932 and 1969, Disney won 22 Academy
Awards and was nominated 59 times, more than any
other person in history.
• Received the presidential medal of freedom in 1964
• He was awarded Legion d’Honneur by France.
• A planet discovered in 1980 by a soviet astronomer was
named after Walt’s last name – DISNEYA.
Achievements

6. 1923:
Disney Brothers Cartoon Studio was founded but the name was changed to Walt Disney studios in 1925
1928:
Commercially successful Mickey Mouse emerged as a cartoon in several films.
1932:
First cartoon in full color , Silly Symphonies : Flowers and Trees was released in theatres, winning the first
Academy Award.
1937:
One of the biggest risks taken up by Disney, Snow white and the Seven Dwarfs was released.
1940:
World War II - After Snow White and the Seven Dwarfs, Walt Disney released multiple films including Fantasia,
Pinocchio, and Dumbo. When WWII began, the US Army took over part of the studio to house troops, but Disney
still managed to produce Bambi.

7. 1950:
Disney released Cinderella, and it was an instant hit. It was their biggest success since the release of
Snow White. The first live action film Treasure Island was completed.
1954:
The company began television and Disneyland anthology series.
1955:
Walt Disney purchased land in California and built the Disneyland theme park. They had over one
million visitors in just two months. The Mickey Mouse Club series began.
1970:
Walt Disney world resort and Magic Kingdom was opened in Orlando, Florida.
1990:
various Disney parks, hotels, resorts, theme parks, were opened in Tokyo, France, etc.

8. Vision

9. Mission 2013 statement
“The Walt Disney Company's objective is to be one
of the world's leading producers and providers of
entertainment and information, using its portfolio
of brands to differentiate its content, services and
consumer products. The company's primary
financial goals are to maximize earnings and cash
flow, and to allocate capital toward growth
initiatives that will drive long-term shareholder
value.”

10. Walt Disney Studios
• Walt Disney pictures
• Miramax Films
• Buena vista home
entertainment
• Disney Records
• Buena vista Records
• Hollywood Records
• Touchstone Pictures
• Pixar Animation Studios
• Disney Theatrical Group
Disney Consumer Products
• Disney Hard Lines
• Disney Soft Lines
• Disney Toys
• Disney Press
• Disney Publishing Worldwide
• Disney Store
Corporate structure & Merchandising

11. Corporate structure & Merchandising
Media Networks
• ESPN
• Disney/ABC Television Group Digital
Media.
• Walt Disney Television. Disney
Television Animation.
• Disney-ABC Domestic Television -
formerly Buena Vista Television.
• Disney-ABC International Television -
formerly Buena Vista International
Television.
• ABC Television Network.
• ABC News.

12. Walt Disney SWOT analysis

13. Brand Value
Listed 27th in the world’s 500 most
valuable brands
$ 20,548 millions brand value in 2013
$ 23,580 millions brand value in 2014

14. PEST Analysis
Political
Economic
• Global financial crisis slows down growth.
• Emerging markets such as India offer a cost advantage in terms of
salaries and the overall cost of production.
• Economic growth, per capita income and stage of economic
development among different countries needs to be considered.
• The animation industry enjoys tax benefits.
• Political differences are an obstacle to International Trade.
• Tighter regulations regarding products safety.

15. PEST Analysis
Social
• Recent social trend in smartphones, tablets and apps.
• Spreading awareness and social message through media
• Significant role of kid’s and family’s entertainment.
Technology
• Technological advancements helps in merchandising with reduced cost of production.
• Target audience is well convinced.
• Increased sales due to heavy advertising through social media and television.

16. Foreign percentage of sales
• 49% ownership interest in Disneyland, Paris
• 47% ownership interest in Disneyland, Hong Kong
• The Walt Disney company earns royalties for
Tokyo’s Disneyland resort.
• 37% of Disney’s profit comes from abroad.

17. “We don’t make movies to make money, we make
money to make movies“