Presentation about the application of augmented reality to education and tourism, at ICOT'2013 conference: trends, impact and policies on sustainable tourism development, in Cipruss, 2013.

1. Augmented Reality,
Education & Tourism
Luis Villarejo – Community Initiatives
Office of Learning Technologies
2013
learningtechnologies.uoc.edu
ICOT 2013 - Limassol

2. Contents
1. What is Augmented Reality?
2. Use case at the Open University of Catalonia
3. Augmented Reality and Tourism, a world of
opportunities
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3. 1. What is Augmented Reality?
A technology that augments, with digital info, our
vision on the real world [Banff mountain guide]
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4. A technology that augments, with digital
information, our vision on the real world.
This can be done using two techniques:
Here we will talk about Geolocalization
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Geolocalization Image Recognition
1. What is Augmented Reality?

5. Requeriments to develop Augmented Reality (AR):
- Content management system for AR
- Knowledge regarding AR browsers.
Requeriments for the user:
- Having a smartphone with internet connection.
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1. What is Augmented Reality? -
requirements

6. 1. What is
Augmented
Reality?
components
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Contents
1. What is Augmented Reality?
2. Use case at the Open University of
Catalonia
3. Augmented Reality and Tourism, a
world of opportunities

8. 2. Use case at the Open University of
Catalonia
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Goal:
“That students give value to a landscape of their
choice as a touristic resource through the use of
the augmented reality technology”
Materialization:
“Creation of a set of points of touristic interest
associated to a landscape. To make available to
the tourist these points of interest by means of an
Augmented Reality platform.”

9. Laboratori del nou
Turisme (LNT)
Community
Tools
Students
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2. Use case at the Open University of
Catalonia

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Hoppala

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Hoppala (II)
Image / Video / Audio / Web / Tlf. / email / Twitter
Automatically triggered actions depending on
proximity

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Layar

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Results
- Publicly available through:
Android & iPhone
- Look for 'paisatge'
- More than 500 Points of Interest distributed
among the Catalan & Spanish geography.

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Contents
1. What is Augmented Reality?
2. Use case at the Open University of
Catalonia
3. Augmented Reality and Tourism, a
world of opportunities

15. 3.1. Landscape
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Video

16. 3.1. Travelling in time
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Video

17. 3.1. Treavelling in time
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18. 3.2. Gimcana
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19. 3.3. Music and discovering the city
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Project

20. 3.3. Art exhibitions
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Video

21. 3.3. Education and arts
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Video

22. 3.1. Geology
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Video

23. 3.4 Other possibilities
- Touristic guide (guide the tourist through the
places you want them to visit)
- Traveling virtual assistant (practical information)
- Automatic translation through image recognition
- Video: National Geographic
- Video: “Between page and screen”
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24. 4. Conclusions
- Great tourism opportunities
- Multiple touristic product possibilities
- Already available technology
- Technology at the hands of millions, through
smartphones
...
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25. learningtechnologies.uoc.edu
Luis Villarejo
lvillarejo@uoc.edu
It will look like this