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Think billboard
Presentation skills for sales
Richard Riche
@oneclearmessage
• Are you tired of presenters turning and speaking
to the screen?
• Reading every Boring word on their
presentation
• Not preparing properly?
• Just putting a list of bullets up
• Insulting your intelligence, by reading (badly)
what you have already read
• Reading in a monotone
• Not facing you, as they have turned to read!
• With font so small even they can’t read it
Death by PowerPoint?
Don’t read bullets
No bullets
5
4
Presenter’s View
3 products
Point	
  1	
  
Think	
  billboard
Point	
  2	
  
Close:	
  
Take	
  away	
  message:	
  Keep	
  it	
  simple	
  
Less	
  is	
  more
Plan
Timing
What is your point?
Why should I care?
Start with the “take-away”
What do they Need to know?
Tell a story
Make your stories count
Evoke emotion
People will forget what
you said, people will
forget what you did, but
people will never forget
how you made them feel.
–Maya Angelou
PP Proposal
Feel, Show then Say!
Silence is golden
Call to action!
What	
  is	
  the	
  next	
  step?
Fear!
Tetanus	
  -­‐	
  get	
  a	
  shot	
  now!
Clinic 8-5
Close with next step!
Slide design tips
Picture Superiority Effect
(PSE)
Think billboard
MacBook Air
The world’s thinnest notebook
Create your headline
1000	
  songs	
  in	
  your	
  pocket.
Make it relatable
What is 5 GB?
The right picture …
Font Size
Font	
  size	
  12	
  
Font	
  size	
  24	
  
Font	
  size	
  36
Never
Readable
Font	
  size	
  48	
  	
  
Font	
  size	
  72	
  
Font	
  size	
  96
High Res only
Click	
  
B	
  
Or	
  add	
  
Black slide power
Data and stats
Relevant financials
Income	
  statement	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Turnover	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1,400,000	
  	
  (up	
  5%)	
  
Cost	
  of	
  sales	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  450,000	
  	
  	
  (up	
  8%)	
  
Gross	
  profit	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  950,000	
  
Expenses	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  301,000	
  	
  	
  (down	
  2%)	
  
net	
  profit	
  before	
  tax	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  649,000	
  	
  (up	
  3%)	
  
What is 20%?
Percentage and statistics
Be Positive
Practise with feedback
Keep it simple!
Remember:
One Clear
Message
Presentation elements
@oneclearmessage
Think billboard
Presentation skills for sales
Richard Riche
@oneclearmessage

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