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Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Ple...
•Entrepreneurship: I help entrepreneurs grow
their online ecosystem, business and sales,
through digital leadership
•Educa...
I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance ...
What You Will Find Out Today
• What may be holding you back
• What you can do differently
• How to build a blueprint for a...
What Am I Here To Talk About?
• Talkin’ Bout Visuals & Videos…
• Help you find the focus
• Help you action what you need t...
“The use of images, videos, infographics,
presentation and other visuals on all online
digital channels to craft a graphic...
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the c...
What’s The REAL Story of
Successful Online Business?
Conversations +
Community +
Connections =
Conversions
Think Leadershi...
What’s Important
Today?
• Strategy & Branding
• Audience
• Content
• Performance
• Placement
Online Ain’t What It Used To Be
How I spent $250,000+ on a website
#ownonline
Ready to Get Started?
#ownonline
INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not about “engagement”
• About INFLUENCE
• W...
It’s Not Just About The “Like” –
It’s MORE About the
CONVERSATION
Needed to Build
A
COMMUNITY
Pictures From The Start
Visuals are processed 60,000 times faster than
text by the human brain and 90% of information
tran...
The problem with Videos & Visuals?
Google and other search engines can’t
“see” pictures nor videos...yet
7 Key Elements of Visual
Brand Storytelling
1. Design
2. Persona
3. Voice
4. Relevance
5. Personality
6. Story
7. Share Fa...
Defining Your
Audience
How To Identify YOUR
Target Persona
Start by describing the ideal customer who might benefit most from the content you
cre...
Identify Your Persona
TARGET PERSONA: ________________________________________
Job title/Role: ___________________________...
Why Is Your Audience Important?
• Relevance
• Keywords
Content – What to Say
• From Content Plan?
• To Whom? Persona
• Are you delivering
your value?
How To Create & Implement
Your Content
• Planning – List out your content plan ideas
• Placement – decide on what channels...
“Your brand
is what
people say
about you
when you’re
not around”
Branding
• About Your Brand (not your baby)
• Not Just a LOGO
• Your Value – Your strategic architecture
• Create alignmen...
Building Your Brand is
SMART
• Creates awareness of what we, as
entrepreneurs stand for.
• Gives us opportunities to becom...
#OwnOnline
Voracious Video • Shared 12x more
than links and text
posts
• Youtube is Second
Biggest Search
engine
• Facebook is fighti...
Keys to Video SEO
• Embed on home site
• Share from your website, not youtube
• Video description on site, with keywords
•...
What Types of Videos To
Create?
• Signature Series
• Training
• Testimonials
• Pitches
• Instructional
• “Explainer”
• Web...
Video Tools
• Animoto - https://animoto.com
• Vimeo.com (hosting videos)
• Wistia.com (hosting videos)
• Camtasia (video e...
How To Design Killer Videos
• Favor short videos. If you can make it shorter and make all the
same points, do so.
• Make s...
Get On To It [VIDEO]!
1. I will produce ____ videos, every ___ Week(s)
2. My first topic will be: ________________________...
Visuals
• Like 2x more than text only
• Articles with relevant images have 94% more
total views than articles without imag...
Not About Cute Kittens
Nor About Cute Babies
What Do You Want To
Achieve With Visuals?
• Elicit an EMOTION
• Inspiration
• Aspirations
• Motivations
• Provide VALUE!
What Types of Visuals To
Create?
• Quote Graphics
• Screen shots
• Inspiration
• Industry Tips
• Infographics
• Visual sto...
Primary Visuals SEO
• Filename – Keywords
• SEO/Meta Tags (Yoast)
• Description
• Title
• Caption (optional)
• Description...
What Types of Visuals Are You
Using?
Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
Hack The
#Hashtag
Use 1-2 on Twitter & Facebook
25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlike...
Not Just About The Selfie
Visuals – “How To Create” Tools
• Canva: https://www.canva.com
• Powerpoint
• http://visual.ly/
• http://vizualize.me/
• h...
Visuals – “Quote” App Tools
• Type Overlay: http://wordswag.co/
• Type Overlay: http://www.phon.to/
• Type Overlay: Typora...
Other Tools For
Visuals
• Chat Tool To Share http://www.kik.com/
• Hashtags http://www.tagsforlikes.com/
Remember
• Use your branding, consistently in your images
• Use a consistent style, so people know it
comes from you
• Sha...
Remember.. Even More…
• Detailed SEO descriptions for search – images
and visuals – onsite and on channel
filenames & ”alt...
Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3...
…Just Don’t Become A Dan Bilzerian
HOT Seat
What Is Your
Experience With
Videos?
Visuals?
Email me doyle@thedigitaldelusion.com
Ready To Blow Away Your
Competitors & Become the Star of
the Show?
Don’t Forget About
Visual Placement
Your digital ecosystem
• Text text text
• Social
• Sharing
• Channels
• Posting Sequen...
Performance
• Baseline – take one – use
Google Analytics & Insights
• Objectives – what are they
• Optimisation – yes, bac...
Analytics
You Can’t Measure
What You Can’t
See?
So, KNOCK-OUT Visuals & Video For Your Audience
HOT Seat
What Is Your
Experience With
“Video &
Visuals”? What
Has Happened To
You?
Email doyle@thedigitaldelusion.com
Trust The Process
Don’t just stand there staring…
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the c...
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Ne...
Webinar Resources
Resources & Ideas
www.thedigitaldelusion.com/semrush
Slide Deck on Slideshare.net
bit.ly/doylebuehler14
...
The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make
The conver...
Your Homework Notice!
Questions?
Email doyle@thedigitaldelusion.com
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strate...
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How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strategy for seo

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How To Grow Your Audience and SEO Through Images and Video 

This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?

Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.

The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.

In this webinar, you will learn:

1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities

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How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on digital marketing and online business strategy for seo

  1. 1. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler14
  2. 2. •Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion. Hello, I’m Doyle Buehler #OwnOnline
  3. 3. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
  4. 4. What You Will Find Out Today • What may be holding you back • What you can do differently • How to build a blueprint for a strong digital ecosystem through SEO For Video & Visuals
  5. 5. What Am I Here To Talk About? • Talkin’ Bout Visuals & Videos… • Help you find the focus • Help you action what you need to do • Help you implement
  6. 6. “The use of images, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ” Visual Storytelling
  7. 7. THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #ownonline
  8. 8. What’s The REAL Story of Successful Online Business? Conversations + Community + Connections = Conversions Think Leadership Think Authority #OwnOnline
  9. 9. What’s Important Today? • Strategy & Branding • Audience • Content • Performance • Placement
  10. 10. Online Ain’t What It Used To Be
  11. 11. How I spent $250,000+ on a website #ownonline
  12. 12. Ready to Get Started? #ownonline
  13. 13. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?
  14. 14. It’s Not Just About The “Like” – It’s MORE About the CONVERSATION Needed to Build A COMMUNITY
  15. 15. Pictures From The Start Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual. Humans evolved over millennia to respond to visual information long before their developed the ability to read text.
  16. 16. The problem with Videos & Visuals? Google and other search engines can’t “see” pictures nor videos...yet
  17. 17. 7 Key Elements of Visual Brand Storytelling 1. Design 2. Persona 3. Voice 4. Relevance 5. Personality 6. Story 7. Share Factor
  18. 18. Defining Your Audience
  19. 19. How To Identify YOUR Target Persona Start by describing the ideal customer who might benefit most from the content you create: • WHO is the persona? • WHAT traits characterize her? • WHAT roles does she play? • WHAT does her typical day look like? • WHERE is there a gap in her needs/wants (beyond our products/services)? • WHEN does she need to close this gap (i.e., where is she in the purchase funnel)? • WHY would she care about us, as a company (aside from our product)?
  20. 20. Identify Your Persona TARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
  21. 21. Why Is Your Audience Important? • Relevance • Keywords
  22. 22. Content – What to Say • From Content Plan? • To Whom? Persona • Are you delivering your value?
  23. 23. How To Create & Implement Your Content • Planning – List out your content plan ideas • Placement – decide on what channels and how to use it • Prioritization – you can’t post everything at once; focus on your core value • Management – storage, SEO, sharing
  24. 24. “Your brand is what people say about you when you’re not around”
  25. 25. Branding • About Your Brand (not your baby) • Not Just a LOGO • Your Value – Your strategic architecture • Create alignment with visuals & Video • Your Pitch & Profile • Assessing & Expressing Your Brand
  26. 26. Building Your Brand is SMART • Creates awareness of what we, as entrepreneurs stand for. • Gives us opportunities to become liked and followed consistently. • Elevates our credibility, because we embrace being ‘out there’ for the world to find. • Allows us to gain trust – which ultimately leads to more business! • It’s NOT just a logo!
  27. 27. #OwnOnline
  28. 28. Voracious Video • Shared 12x more than links and text posts • Youtube is Second Biggest Search engine • Facebook is fighting Google/Youtube over video
  29. 29. Keys to Video SEO • Embed on home site • Share from your website, not youtube • Video description on site, with keywords • On page Video SEO (Yoast. Meta tags) • Copy or create transcripts with embedded video • Keywords in comments (self-posted) • Filename with keywords • Title with keywords • Descriptions – 150+ words – Links – Keywords
  30. 30. What Types of Videos To Create? • Signature Series • Training • Testimonials • Pitches • Instructional • “Explainer” • Webinars • Whiteboard
  31. 31. Video Tools • Animoto - https://animoto.com • Vimeo.com (hosting videos) • Wistia.com (hosting videos) • Camtasia (video editing and screencaptures) • Prezi (Presentations): https://prezi.com/ • Animations: http://goanimate.com/videomaker • Text tools (app): http://vont.phon.to/ • Video Overlay http://vidlabapp.com/
  32. 32. How To Design Killer Videos • Favor short videos. If you can make it shorter and make all the same points, do so. • Make sure to start off energized, and get the important stuff in. • For a video of 4-5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1-2 minute • Don’t hold your call to action to the end, especially for longer videos. • Think about breaking your longer videos up into digestible bits.
  33. 33. Get On To It [VIDEO]! 1. I will produce ____ videos, every ___ Week(s) 2. My first topic will be: _________________________ 3. It will be ___ minutes 4. My second topic will be: _______________________ 5. It will be ___ minutes 6. I will/will not hire a Hollywood production studio
  34. 34. Visuals • Like 2x more than text only • Articles with relevant images have 94% more total views than articles without images • This is Visual storytelling
  35. 35. Not About Cute Kittens
  36. 36. Nor About Cute Babies
  37. 37. What Do You Want To Achieve With Visuals? • Elicit an EMOTION • Inspiration • Aspirations • Motivations • Provide VALUE!
  38. 38. What Types of Visuals To Create? • Quote Graphics • Screen shots • Inspiration • Industry Tips • Infographics • Visual story • Post title Blocks • Collages • Word Art • Post images • Powerpoint & Keynote Slides • Personal Photography • Behind the scenes • Original Designs • Your Brand Essence • Striking! Colours, Scenes • Comparisons • How To… • GIFs
  39. 39. Primary Visuals SEO • Filename – Keywords • SEO/Meta Tags (Yoast) • Description • Title • Caption (optional) • Descriptions • ALT text • Image Pages – individual URL • Post as a complete “post”
  40. 40. What Types of Visuals Are You Using?
  41. 41. Links To Infographics http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
  42. 42. Hack The #Hashtag Use 1-2 on Twitter & Facebook 25-30 in Instagram Research: http://www.tagsforlikes.com/ #hashtagsforlikes #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
  43. 43. Not Just About The Selfie
  44. 44. Visuals – “How To Create” Tools • Canva: https://www.canva.com • Powerpoint • http://visual.ly/ • http://vizualize.me/ • http://piktochart.com/
  45. 45. Visuals – “Quote” App Tools • Type Overlay: http://wordswag.co/ • Type Overlay: http://www.phon.to/ • Type Overlay: Typorama • Watermark http://ezywatermark.whizpool.com/
  46. 46. Other Tools For Visuals • Chat Tool To Share http://www.kik.com/ • Hashtags http://www.tagsforlikes.com/
  47. 47. Remember • Use your branding, consistently in your images • Use a consistent style, so people know it comes from you • Share from the social channel/network, as well as from your site
  48. 48. Remember.. Even More… • Detailed SEO descriptions for search – images and visuals – onsite and on channel filenames & ”alt img” & tags
  49. 49. Get On To It [Visuals]! 1. I will produce ____ images, every week 2. It will be designed for (persona): ________________ 3. My first image will be about: ___________________ 4. My second image will be about: _________________ 5. My first infographic will be about: _______________ 6. I will use (tool) __________ to design my images
  50. 50. …Just Don’t Become A Dan Bilzerian
  51. 51. HOT Seat What Is Your Experience With Videos? Visuals? Email me doyle@thedigitaldelusion.com
  52. 52. Ready To Blow Away Your Competitors & Become the Star of the Show?
  53. 53. Don’t Forget About Visual Placement Your digital ecosystem • Text text text • Social • Sharing • Channels • Posting Sequences
  54. 54. Performance • Baseline – take one – use Google Analytics & Insights • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
  55. 55. Analytics You Can’t Measure What You Can’t See?
  56. 56. So, KNOCK-OUT Visuals & Video For Your Audience
  57. 57. HOT Seat What Is Your Experience With “Video & Visuals”? What Has Happened To You? Email doyle@thedigitaldelusion.com
  58. 58. Trust The Process
  59. 59. Don’t just stand there staring…
  60. 60. THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline
  61. 61. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me +61 413 106 880 #OwnOnline
  62. 62. Webinar Resources Resources & Ideas www.thedigitaldelusion.com/semrush Slide Deck on Slideshare.net bit.ly/doylebuehler14 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
  63. 63. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
  64. 64. Your Homework Notice!
  65. 65. Questions? Email doyle@thedigitaldelusion.com
  66. 66. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social
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How To Grow Your Audience and SEO Through Images and Video  This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working? Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem. The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online. In this webinar, you will learn: 1. How to tell your brand story with images and videos 2. How to create a solid strategy that works across your entire digital ecosystem 3. How to increase your search ranking with some simple, easy to remember actions 4. How to create high performing visuals for a tuned audience 5. How to design your videos and visuals for maximum benefit to your audience 6. How to leverage visuals and videos into sales and lead opportunities

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