How To Grow Your Audience and SEO Through Images and Video  This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working? Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem. The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online. In this webinar, you will learn: 1. How to tell your brand story with images and videos 2. How to create a solid strategy that works across your entire digital ecosystem 3. How to increase your search ranking with some simple, easy to remember actions 4. How to create high performing visuals for a tuned audience 5. How to design your videos and visuals for maximum benefit to your audience 6. How to leverage visuals and videos into sales and lead opportunities

2. Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Please type in your questions along the way
• Slide deck on Slideshare
http://bit.ly/doylebuehler14

3. •Entrepreneurship: I help entrepreneurs grow
their online ecosystem, business and sales,
through digital leadership
•Educator: Teach Digital Strategy, Business
Planning & Entrepreneurship
•Author: The Book on Digital Leadership for
businesses – The Digital Delusion.
Hello, I’m Doyle Buehler
#OwnOnline

5. I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance & Misinformation Online”
Just Tweet! @doylebuehler #ownonline

6. What You Will Find Out Today
• What may be holding you back
• What you can do differently
• How to build a blueprint for a strong
digital ecosystem through SEO For
Video & Visuals

7. What Am I Here To Talk About?
• Talkin’ Bout Visuals & Videos…
• Help you find the focus
• Help you action what you need to do
• Help you implement

8. “The use of images, videos, infographics,
presentation and other visuals on all online
digital channels to craft a graphical story around
your key brand values and offerings ”
Visual Storytelling

10. THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the conversation.
#ownonline

11. What’s The REAL Story of
Successful Online Business?
Conversations +
Community +
Connections =
Conversions
Think Leadership
Think Authority
#OwnOnline

12. What’s Important
Today?
• Strategy & Branding
• Audience
• Content
• Performance
• Placement

13. Online Ain’t What It Used To Be

14. How I spent $250,000+ on a website
#ownonline

19. Ready to Get Started?
#ownonline

20. INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not about “engagement”
• About INFLUENCE
• WIIFM?

21. It’s Not Just About The “Like” –
It’s MORE About the
CONVERSATION
Needed to Build
A
COMMUNITY

25. Pictures From The Start
Visuals are processed 60,000 times faster than
text by the human brain and 90% of information
transmitted to the brain is visual.
Humans evolved over millennia to respond to
visual information long before their developed
the ability to read text.

26. The problem with Videos & Visuals?
Google and other search engines can’t
“see” pictures nor videos...yet

33. 7 Key Elements of Visual
Brand Storytelling
1. Design
2. Persona
3. Voice
4. Relevance
5. Personality
6. Story
7. Share Factor

34. Defining Your
Audience

35. How To Identify YOUR
Target Persona
Start by describing the ideal customer who might benefit most from the content you
create:
• WHO is the persona?
• WHAT traits characterize her?
• WHAT roles does she play?
• WHAT does her typical day look like?
• WHERE is there a gap in her needs/wants (beyond our products/services)?
• WHEN does she need to close this gap (i.e., where is she in the purchase funnel)?
• WHY would she care about us, as a company (aside from our product)?

36. Identify Your Persona
TARGET PERSONA: ________________________________________
Job title/Role: ____________________________________________
Typical challenge: _________________________________________
Needs Gap: ______________________________________________
Funnel position: __________________________________________
What she cares about: _____________________________________
Place your persona’s picture here and give her
a name, to help your content team keep her
top-of-mind.

37. Why Is Your Audience Important?
• Relevance
• Keywords

39. Content – What to Say
• From Content Plan?
• To Whom? Persona
• Are you delivering
your value?

40. How To Create & Implement
Your Content
• Planning – List out your content plan ideas
• Placement – decide on what channels and
how to use it
• Prioritization – you can’t post everything at
once; focus on your core value
• Management – storage, SEO, sharing

42. “Your brand
is what
people say
about you
when you’re
not around”

43. Branding
• About Your Brand (not your baby)
• Not Just a LOGO
• Your Value – Your strategic architecture
• Create alignment with visuals & Video
• Your Pitch & Profile
• Assessing & Expressing Your Brand

44. Building Your Brand is
SMART
• Creates awareness of what we, as
entrepreneurs stand for.
• Gives us opportunities to become liked and
followed consistently.
• Elevates our credibility, because we embrace
being ‘out there’ for the world to find.
• Allows us to gain trust – which ultimately
leads to more business!
• It’s NOT just a logo!

45. #OwnOnline

46. Voracious Video • Shared 12x more
than links and text
posts
• Youtube is Second
Biggest Search
engine
• Facebook is fighting
Google/Youtube
over video

49. Keys to Video SEO
• Embed on home site
• Share from your website, not youtube
• Video description on site, with keywords
• On page Video SEO (Yoast. Meta tags)
• Copy or create transcripts with embedded video
• Keywords in comments (self-posted)
• Filename with keywords
• Title with keywords
• Descriptions
– 150+ words
– Links
– Keywords

53. What Types of Videos To
Create?
• Signature Series
• Training
• Testimonials
• Pitches
• Instructional
• “Explainer”
• Webinars
• Whiteboard

54. Video Tools
• Animoto - https://animoto.com
• Vimeo.com (hosting videos)
• Wistia.com (hosting videos)
• Camtasia (video editing and screencaptures)
• Prezi (Presentations): https://prezi.com/
• Animations: http://goanimate.com/videomaker
• Text tools (app): http://vont.phon.to/
• Video Overlay http://vidlabapp.com/

55. How To Design Killer Videos
• Favor short videos. If you can make it shorter and make all the
same points, do so.
• Make sure to start off energized, and get the important stuff
in.
• For a video of 4-5 minutes, fewer than 60% of your viewers
will still be with you–against 75% for a 1-2 minute
• Don’t hold your call to action to the end, especially for longer
videos.
• Think about breaking your longer videos up into digestible
bits.

56. Get On To It [VIDEO]!
1. I will produce ____ videos, every ___ Week(s)
2. My first topic will be: _________________________
3. It will be ___ minutes
4. My second topic will be: _______________________
5. It will be ___ minutes
6. I will/will not hire a Hollywood production studio

57. Visuals
• Like 2x more than text only
• Articles with relevant images have 94% more
total views than articles without images
• This is Visual storytelling

58. Not About Cute Kittens

59. Nor About Cute Babies

61. What Do You Want To
Achieve With Visuals?
• Elicit an EMOTION
• Inspiration
• Aspirations
• Motivations
• Provide VALUE!

62. What Types of Visuals To
Create?
• Quote Graphics
• Screen shots
• Inspiration
• Industry Tips
• Infographics
• Visual story
• Post title Blocks
• Collages
• Word Art
• Post images
• Powerpoint & Keynote Slides
• Personal Photography
• Behind the scenes
• Original Designs
• Your Brand Essence
• Striking! Colours, Scenes
• Comparisons
• How To…
• GIFs

63. Primary Visuals SEO
• Filename – Keywords
• SEO/Meta Tags (Yoast)
• Description
• Title
• Caption (optional)
• Descriptions
• ALT text
• Image Pages – individual URL
• Post as a complete “post”

67. What Types of Visuals Are You
Using?

71. Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L

72. Hack The
#Hashtag
Use 1-2 on Twitter & Facebook
25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlikes
#love #TagsForLikes.com #TagsForLikesApp
#TFLers #tweegram #photooftheday #20likes
#amazing #smile #follow4follow #like4like
#look #instalike #igers #picoftheday #food
#instadaily #instafollow #followme #girl
#iphoneonly #instagood #bestoftheday
#instacool #instago #all_shots #follow
#webstagram #colorful #style #swag

73. Not Just About The Selfie

76. Visuals – “How To Create” Tools
• Canva: https://www.canva.com
• Powerpoint
• http://visual.ly/
• http://vizualize.me/
• http://piktochart.com/

77. Visuals – “Quote” App Tools
• Type Overlay: http://wordswag.co/
• Type Overlay: http://www.phon.to/
• Type Overlay: Typorama
• Watermark
http://ezywatermark.whizpool.com/

78. Other Tools For
Visuals
• Chat Tool To Share http://www.kik.com/
• Hashtags http://www.tagsforlikes.com/

79. Remember
• Use your branding, consistently in your images
• Use a consistent style, so people know it
comes from you
• Share from the social channel/network, as
well as from your site

80. Remember.. Even More…
• Detailed SEO descriptions for search – images
and visuals – onsite and on channel
filenames & ”alt img” & tags

81. Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3. My first image will be about: ___________________
4. My second image will be about: _________________
5. My first infographic will be about: _______________
6. I will use (tool) __________ to design my images

82. …Just Don’t Become A Dan Bilzerian

83. HOT Seat
What Is Your
Experience With
Videos?
Visuals?
Email me doyle@thedigitaldelusion.com

84. Ready To Blow Away Your
Competitors & Become the Star of
the Show?

85. Don’t Forget About
Visual Placement
Your digital ecosystem
• Text text text
• Social
• Sharing
• Channels
• Posting Sequences

87. Performance
• Baseline – take one – use
Google Analytics & Insights
• Objectives – what are they
• Optimisation – yes, back
and forth
• KPIs – what are you
measuring
• ROI – What is it, how?

88. Analytics
You Can’t Measure
What You Can’t
See?

89. So, KNOCK-OUT Visuals & Video For Your Audience

90. HOT Seat
What Is Your
Experience With
“Video &
Visuals”? What
Has Happened To
You?
Email doyle@thedigitaldelusion.com

91. Trust The Process

94. Don’t just stand there staring…

96. THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the conversation.
#OwnOnline

97. Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me +61 413 106 880
#OwnOnline

98. Webinar Resources
Resources & Ideas
www.thedigitaldelusion.com/semrush
Slide Deck on Slideshare.net
bit.ly/doylebuehler14
Join The Online Inner Circle Facebook Group:
https://www.facebook.com/groups/onlineinnercircle

99. The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make
The conversion is the result of having a
strategy, having a process, and having all of the
pieces in place for your audience.

100. Your Homework Notice!

101. Questions?
Email doyle@thedigitaldelusion.com

104. http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
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