Evan Hansen of Wired talkss to #MozNewsLab

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2. M obile Web + iPad + iPad App
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2 percent – > 15 percent > 1 year
iPad now biggest source of mobile
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Web traffic at Wired.com

10. Apps vs B rowser
High performance UR Ls
Acces s to hardware features such as HTM L – standards bas ed, simple to
cameras and geo-location update and maintain
C ommerce Write once, run anywhere
O ne click purchases in iTunes No app store approval
B etter browers are evolving - M odern
mobile browsers are constantly
improving and allow local data
s torage, geo-location access, full Web
s tandards support and multitouch
user interfaces.

12. D isplay G rowing Faster than S earch
2009 2011
D isplay 29.0% 33.3%
S earch 53.4% 48.7%
S ource: IAB

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