In today’s all-digital environment, it is essential to coordinate your rich media value chain—how you engage your target audience with just the right digital assets to save them time and make a difference. Explore three real-life stories about companies who have used DAM to take control of their brand experience and begin delivering exceptional moments of engagement.

1. OpenText Confidential. ©2017 All Rights Reserved. 1
Deliver Exceptional
Digital Experiences
Powered by Beautiful
DX Technology

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How Digital Asset
Management Empowers
the Total Digital Experience
A Practical How-to Guide

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Deliver Memorable
Moments of
Engagement
In today’s all-digital environment, it is essential
to coordinate your rich media value chain—how
you engage your target audience with just the
right digital assets to save them time and make
a difference.
Take control of your brand experience.

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Digital Assets
and Business
Transformation
Within your organization, a digital asset
management (DAM) system serves
as the single source of truth for all of your
branded and approved assets—including
photos, illustrations, videos, sound clips,
and rich media in many other formats.

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Enhancing Digital
Experience as
Attention Spans Shrink

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The Secret Sauce
for Doing Business
in the Digital Age
For shoppers, business decision-makers, or
anybody looking for goods, services, answers,
or anything else imaginable over the web, the
one thing they don’t have is a lot of time.
No matter where they are, give them the right
information at the right time, and make it easy
for them to engage.

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Channeling
Digital Assets
With shrinking attention spans and the
increased speed of doing business in the digital
age, businesses must get control of and
effectively manage all of the rich media relied on
to deliver high-value digital experiences.

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Next Steps for
a Content Strategy
All types of rich media communicate the
essential information customers need to
make a decision, take action on a task,
and/or become more informed.
The foundation for delivering High-Value
Digital experiences is having a single
source of truth for managing these many
types of digital assets.

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Three Real-Life Stories
Discover more about managing digital assets to
create engaging digital experiences enabled by
a modern content platform.
• Learn Ways to build brand consistency
among multiple creative agencies while
controlling costs, reducing redundancy, and
accelerating time-to-market
• Boost productivity across an enterprise by
streamlining branded experiences
• Curate omnichannel museum experiences
through digital stewardship

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This e-book presents three real-life stories about
managing digital assets to create engaging digital
experiences enabled by a modern content platform.
These stories highlight how DAM delivers
measurable results, improves marketing operations,
reduces costs, and generates new revenues.
For more information contact us at
DAM@opentext.com
Download e-Book
How Digital Asset Management
Empowers the Total Digital Experience