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Beyond CRO Basics

Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.

Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments

  • Soyez le premier à commenter

Beyond CRO Basics

  1. 1. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Beyond CRO Basics Presented by Chris Goward, Founder & CEO, WiderFunnel
  2. 2. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Today’s Speaker Chris Goward Founder & CEO WiderFunnel
  3. 3. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Housekeeping • We are recording • Slides will be available after the webinar is complete • There will be time to submit questions at the end of the presentation
  4. 4. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Beyond CRO Basics Presented by Chris Goward, Founder & CEO, WiderFunnel
  5. 5. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome1981
  6. 6. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Var A Var B Var C Var D
  7. 7. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome
  8. 8. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  9. 9. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome 23.4% more orders for IBM Softlayer servers
  10. 10. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome 115% more qualified leads for Magento Enterprise
  11. 11. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome $1 million per month additional revenue for BuildDirect.com
  12. 12. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome What we hear over and over again... • How can we get consistent optimization results? • Will we hit an optimization ceiling? • How should we respond to losing tests? • Will our test results fade over time? • How do we build the best growth program?
  13. 13. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  14. 14. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Proven Quantitative Logical Solid Intuitive Qualitative Inspired FuzzyYang Yin
  15. 15. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome • Use landing page templates • Follow conversion “best practices” • Choose tools before strategy • No experiments (!) • No personalization strategy • Misunderstand statistical significance • Pollute test results with improper technical setup • Little cognitive bias training • Unaware of Design Of Experiments (DOE)
  16. 16. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Common mistake: Implementing “gut feeling” ideas without framework thinking or experiment validation.
  17. 17. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome New brand & website launch, big marketing spend  Result: declining sales! Solution:  Tie spend to direct sales  Focus on Return on Ad Spend (ROAS)  Outsource Conversion Optimization to WiderFunnel
  18. 18. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome 9,000 pixels or 9’8” tall
  19. 19. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Landing page redesign? Personalization? Price anchoring? Eyeflow? Button colour? Headlines? Testimonials? Segmentation? Reduce form fields? Reduce form fields? Reduce form steps? Add form momentum? Long copy landing page? Short copy landing page? Create Scarcity? Use Reciprocity? Mention Social Proof? Appeal to Authority? Font selection? Urgency wording? Put your CTA above the fold? Include your inbound keywords in your headline? Make your headline action-oriented? Include testimonials, reviews, awards? Use specific custom landing pages? Reduce your outbound links on your pages? Increase the size of your product images? Include a photo of a smiling person? Reduce your product options to max five? Use high contrast text on white background pages? Reduce the length of your privacy policy? Move your SSL secure icons below the fold? Embed lead gen forms on your landing pages? Emphasize features over benefits? Add ‘action captions’ below images? Include filter and sorting on category pages? Reduce your page columns to max two? Use video product overviews? Use a grid view on category page templates? Always use orange CTA buttons? Always use the word ‘Free’ somewhere?Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? ys use the word ‘Free’ somewhere? Use video product overviews? ed lead gen forms on your landing pages? uce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? lways use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews Embed lead gen forms on your landing pages? Reduce your outbound links on your Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pa Reduce your outbound links on your pages? Reduce your page columns to max two Make your headline action-oriente Put your CTA above the fold? he word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your page columns to max two? ke your headline action-oriented?Put your CTA above the fold? use the word ‘Free’ somewhere? o product overviews? Embed lead gen forms on your landing pages? outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? lways use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews Embed lead gen forms on your landing pages? Reduce your outbound links on your Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pa Reduce your outbound links on your pages? Reduce your page columns to max two Make your headline action-oriente Put your CTA above the fold? he word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your page columns to max two? ke your headline action-oriented?Put your CTA above the fold? use the word ‘Free’ somewhere? o product overviews? Embed lead gen forms on your landing pages? outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? your CTA above the fold? word ‘Free’ somewhere? Use video product overviews? Reduce your outbound links on your pages? ce your page columns to max two? our headline action-oriented? above the fold? ord ‘Free’ somewhere? oduct overviews? forms on your landing pages? tbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? ur CTA above the fold? the word ‘Free’ somewhere? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? 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Use video product overview Embed lead gen forms on your landing pages Reduce your outbound links on you Reduce your page columns to max two? Make your headline action-oriented? Put your CTA above the fold? Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing p Reduce your outbound links on your pages? Reduce your page columns to max tw Make your headline action-orien Put your CTA above the fold? the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms on your landing pages? Reduce your page columns to max two? ake your headline action-oriented?Put your CTA above the fold? use the word ‘Free’ somewhere? o product overviews? Embed lead gen forms on your landing pages r outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? t your CTA above the fold? e word ‘Free’ somewhere? Use video product overviews? Reduce your outbound links on your pages? uce your page columns to max two? your headline action-oriented? A above the fold? word ‘Free’ somewhere? roduct overviews? n forms on your landing pages? utbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? our CTA above the fold? e the word ‘Free’ somewhere? Embed lead gen forms on your landing pages? Reduce your outbound links on your pages? Reduce your page columns to max two? Make your headline action-oriented? your CTA above the fold? use the word ‘Free’ somewhere? eo product overviews? Embed lead gen forms on your landing pages? Reduce your page columns to max two? Put your CTA above the fold? somewhere? Use video product overviews? en forms on your landing pages? utbound links on your pages? ur page columns to max two? e action-oriented?Put your CTA above the fold? iews? Embed lead gen forms on your landing pages? s on your pages? ake your headline action-oriented? e the fold? Always use the word ‘Free’ somewhere? Use video prod Embed lead gen forms on yo Reduce your outboun Make your headline action-orien Put your CTA above the fold? Use video product overviews? Reduce your outbound links on your pag Make your head Put your CTA above the fold? Always use the word ‘Free’ somewhe Use vi Embed lead gen forms o Reduce your Reduce your page colu Make your headline acti Put your CTA above the fold? Always use the word ‘Free’ somew Use video product overviews? Embed lead gen fo Reduce your outbound links on y Reduce your pag Make your Put your CTA above the Always use the word ‘Free’ somewhere? Embed lead gen forms on your landing p Reduce your page columns to max tw Always use the word ‘Free’ somewhere? Use video product overviews? Embed lead gen forms Reduce your page columns to m Tips & tricks are dead ends.
  20. 20. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome They need a total website redesign, right?
  21. 21. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome
  22. 22. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome
  23. 23. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome 2-5 year gaps between redesigns The best websites Yours Radical Website Redesigns (RSR)
  24. 24. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Happiness with latest website redesign Extremely Not so much 24% 76%
  25. 25. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome They needed: A growth marketing program that produces ongoing and proven sales lift.
  26. 26. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Expert optimization team Proven optimization process Meaningful customer insights The three success factors
  27. 27. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome What makes a great optimization process?
  28. 28. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome The best optimization process delivers inspiration and proof.
  29. 29. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Infinity Optimization Process
  30. 30. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Explore
  31. 31. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Explore The LIFT Model helps you look at marketing touchpoints through customers’ perspective.
  32. 32. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome T MLIFT Model
  33. 33. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome CLARITY: Based on scroll and heuristic analysis, the first block of content created a false bottom. CLARITY: White/black text on dark purple hard to quickly read. VALUE PROPOSITION: Crisp, clear value proposition messaging. DISTRACTION: Overwhelming content creates cognitive load.
  34. 34. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Variation A Variation BControl ?
  35. 35. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Clear segmentation module. Redesign Variation A Best-selling products move higher on the page.
  36. 36. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Redesign Variation B Tabs provide more info and data on engagement. Segmenting options to differentiate home and business shoppers.
  37. 37. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Variation A Variation BControl 15.8% Sales 41.4% Sales ?
  38. 38. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Conversion optimization can create dramatic and fast design improvements
  39. 39. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Video VariationNew Control 153.6% Video views 10.6% Sales
  40. 40. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  41. 41. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Validate Analyzing results often leads to surprising insights for future experiments.
  42. 42. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Validate Hypothesis: Reducing prominence of videos will increase sales.
  43. 43. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome  29.4% Video views Control Variation A  33% Sales
  44. 44. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Get a free chapter at www.YouShouldTestThat.com
  45. 45. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Advanced optimization gains powerful insights from losing experiments
  46. 46. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Explore
  47. 47. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Feedback Forms
  48. 48. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Post-purchase surveys
  49. 49. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  50. 50. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome  23% Sales  46% Sales
  51. 51. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Advanced optimization gains deep understanding of the voice of your customer
  52. 52. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome How’s WeBoost doing now?
  53. 53. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Before After
  54. 54. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Before After
  55. 55. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Before After
  56. 56. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome 104% conversion rate lift (e.g. doubled) 215% revenue lift across entire website 71% increase in site traffic 400%+ increase in ad impressions Business Results:
  57. 57. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  58. 58. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  59. 59. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome The Situation When We Started • High Volume website with a one-person optimization team • Mish-mash of ad server technology, Optimizely, and Adobe Analytics for A/B testing • “Hunt and peck” optimization planning • 4 - 8 tests per month • Little confidence in test results • Unknown optimization opportunity
  60. 60. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  61. 61. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  62. 62. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Clarity: Repeats previous step headline Clarity: Low button prominence Distraction: Too many colors Distraction: Gradient background Distraction: Three column layout adds complexity Distraction: Too much content for a simple action Anxiety: Unable to select multiple providers at once
  63. 63. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  64. 64. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Control Variation A Urgency subhead Variation B Choice Isolation (vs A) Variation C Lovability Isolation (vs B) ?
  65. 65. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Control Variation A Urgency subhead Variation B Choice Isolation (vs A) Variation C Lovability Isolation (vs B) - 9.7% + 19.2% + 11.8%
  66. 66. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Profitable ‘A-ha!’ Moment
  67. 67. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Where do these ideas come from? The process generates an unending stream of them.
  68. 68. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Explore We have nearly 200 cognitive biases (so far) to test in varying situations.
  69. 69. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome The “choice is yours” effect A Meta-Analysis of the Effectiveness of the “But You Are Free” Compliance-Gaining Technique, 2012 – Christopher J Carpenter Analysis of 42 studies involving 22,000 participants. Insight: Telling the person they have the freedom to choose nearly doubled sales success rates.
  70. 70. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome T MLIFT Model (Note: For more info, google “WiderFunnel Lift”)
  71. 71. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  72. 72. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome +7.34% Revenue Lift
  73. 73. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome The LIFT Model™ (Note: For more info, google “WiderFunnel Lift”) Anxiety Distraction Relevance Clarity Urgency
  74. 74. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Micro-survey Qualify Social Proof focus Control Variation A Variation B Variation C ?
  75. 75. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Micro-survey Qualify Social Proof focus Control Variation A Variation B Variation C + 14.0% No Change + 40.39%
  76. 76. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Social Proof (Bandwagon Effect) We tend to put our trust in something because we believe many other people have put their trust in it first. There is safety in numbers.
  77. 77. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome The Bandwagon Effect works For this audience and context!
  78. 78. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Bandwagon Effect
  79. 79. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome You can’t use all the tactics all the time.
  80. 80. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome 0.0% Conversion Rate
  81. 81. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Self-consistency Bias
  82. 82. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  83. 83. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Self-consistency Bias We like to keep consistent with what we think, say and do, and will change to ensure this is so. - Cialdini, Influence. (2006)
  84. 84. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Cognitive Dissonance Cognitive Dissonance is mental stress experienced when a person holds contradictory beliefs, or acts in contradiction to existing beliefs. - Leon Festinger (1957)
  85. 85. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  86. 86. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome
  87. 87. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Conversion Rate: +1.97% Average donation value: +3.07% Revenue per visitor: +5.10%
  88. 88. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome 14% of visitors 68% of donors 86% of visitors 32% of donors Selected “Regular Donor” Selected “Occasional Donor” Selected “First Time Donor” Non-Responders
  89. 89. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Now, we’re building on these insights to deliver Personalized data-informed experiences.
  90. 90. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Here’s where DMV.org is now • The right tech – with Adobe, Optimizely, Liftmap integrated • The right process – using Infinity Optimization Process • The right team – integrated DMV.org and WiderFunnel teams • The right pace – now running 500+ tests per year • The right results – revenue doubled four years in a row
  91. 91. © 2007-2017 WiderFunnel Marketing Inc. Tweet to: @chrisgoward #Awesome Shane Hale, director of site optimization and conversion at DMV.org  Senior-level buy-in was critical to success  Track the right revenue-driving goals  Trust the process with your expert partner  Don’t be afraid of the “left-field” variations  Analyze test results for personalization insights Shane’s Keys to Success
  92. 92. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Become an optimization champion Get the new 32-page “Optimization Champion’s Handbook” Send an email to: iwant@WiderFunnel.com Subject: Champion Handbook Please!
  93. 93. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome 1200+Attendees 20+Sessions 100+Giveaways 30+Speakers Wynn Las Vegas, October 17-19 Registration Early Bird $750Expires on 09/01/2017 Early Early Bird $550Expires on 07/14/2017 Regular $850Expires on 10/16/2017
  94. 94. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Questions? Please submit your questions via the text box on your screen.
  95. 95. © 2007-2017 WiderFunnel Marketing Inc. Tweet this: @chrisgoward #Awesome Thank you

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  • gsushp

    Aug. 16, 2017
  • hemisdy

    Aug. 17, 2017

Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation. Attend this webinar to understand: -The foundational two-phase process that delivers continuous testing ideas -How to discover impactful insights about your customers' motivations -How to convert customer insights into deeper, more impactful segments

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