Until recently, most websites have been designed with a one-size-fits-all approach. But more and more, personalized experiences are outperforming generic ones and becoming standard across the web. Whether you’re familiar with personalization or brand new to the practice, check out these slides and enable your company to be on the leading edge of digital marketing. You will learn: - The what and why of website personalization - The building blocks of a personalization campaign - Common pitfalls to avoid and actionable tips for getting started