The connected or driverless car is no longer something of the realms of science-fiction, it is very much a reality. The trend is expected to continue too, as the connected car makes its way into the mainstream much as the original automobile did a century ago. APAC will see more sophisticated autonomous driving options emerge and more non-traditional digital players will begin to offer automotive solutions. Connected cars will continue to grow as APAC’s consumer needs go on changing, demographics continue to alter and urban mobility trends shift.

1. Driving Forward
Digital Technology and
the Automotive Industry
in Asia-Pacific

2. 2
The connected car is a reality and is increasing in proliferation.
The automotive industry landscape – in APAC and around the world
 Digital adoption in passenger cars rising globally
as auto manufacturers seek competitive
differentiators
 Traditional features like instrument panels or
audio systems first to be digitalized
 Safety sensors becoming common features in
high-end car models
 APAC connected vehicle market will reach
$47.4 billion by 2023, at a CAGR of 20%
(2018-2023).

3. 3
 Connected car expected
to see high adoption for
ride-sharing and hailing
in APAC
What’s driving connected mobility in APAC?
 PwC estimates that
autonomous ride-sharing
can cut cost per kilometer
by 50%
 Developed market commuters in
APAC are moving away from
traditional car ownership
 Safety – over 50% of vehicles
sold in Japan in 2016 had autonomous
braking solutions to reduce accidents
 APAC has opportunity
to lead the world in
“on-demand mobility”

4. 4
APAC, like much of the rest of the world, is demanding more digital solutions.
Digital adoption in the automotive industry is being powered by:
APAC’s changing markets and demands
More expectant consumers demand state of the art driving experiences
Growing, more affluent middle classes
Congestion in urban areas making APAC gov’ts look into more efficient mobility
Need to reduce road traffic accidents in the region
Chinese consumers willing to pay 20% more to purchase connected cars

5. 5
Connected car adoption is in early stages in APAC, with manufacturers looking to near-term
revenue streams. Market value figures according to PwC:
Connected car – solutions adoption
Safety solutions
$58bn by 2022: emergency
call assistance, automated
collision prevention, lane
management
Autonomous driving
$55bn by 2022: adaptive
cruise control, traffic sign
recognition, self-parking
Consumer services
$43bn by 2022: diagnostics-
usage-based insurance,
in-car connected
media/entertainment

6. 6
Auto manufacturers will
look to offer digital enhancements
based on Internet of Things (IoT),
artificial intelligence (AI), advanced
sensors and enhanced
human/machine
interfacing.
Technologies will include:
Next-generation digital mobility in APAC
Sensor fusion
Vehicle diagnostics
Advanced Driver-Assistance Systems
(ADAS)
Next-Generation Mobility Services
Next Generation Interfaces

7. 7
Expect to see these technologies all
making inroads in the APAC market
Challenge
Connected cars currently receive input
data from multiple but silo’ed sources –
cameras, radar, ultrasonic, Lidar, traffic
information
Solution
Sensor fusion gathers all these
sources together and makes
decisions intelligently and centrally
Benefits
Improves passenger safety, reduces
accidents, improves overall connected car
system robustness and journey planning
Sensor Fusion

8. 8
Vehicle Diagnostics
Challenge
Right now preventive
maintenance can only take
place when cars are in for
service. Drivers receive
information only from
dashboard signals.
Solution
Digital enables continuous
monitoring via wireless
connectivity. On-board AI
software books service
appointments when required.
Predictive analytics will optimize
connected cars further.
Benefits
Efficiency improved by
quick, easy monitoring, fuel
and maintenance costs
reduced, vehicle uptime
enhanced.

9. 9
Advanced Driver Assistance Systems
Challenge
In majority of road accidents, main cause is human error. Drivers only have access
to minimal information from which to make decisions.
Solution
Smart connected car ADAS give drivers more data, keep cars in correct lanes, & safe
distances from other vehicles. Smart self-parking and Active Brake Assist are also
options.
Benefits
Systems reduce human error, improve safety, improve driving experience by replacing
repetitive tasks.

10. 10
Next-generation mobility services
Challenge
Existing services like
ride-hailing not yet
mature in APAC region.
Location-based tech
inconsistent, service is cost-
prohibitive for many.
Solution
Autonomous vehicles can
enable “on-demand” mobility
services, robo-taxis can
complement private ownership.
Further, enhanced location-
based technologies will enhance
ride-hailing services in APAC.
Benefits
Improved vehicle utilization and
fuel efficiency via better
supply/demand connectivity,
lower passenger price per
kilometer. Improved used
experience thanks to reduced
travel time, more potential for
personalization.

11. 11
Next generation interfaces
Challenge
Great advances taken place, but UI
still doesn’t offer easy and secure
connectivity. Connected cars need
more smartphone-esque interfaces.
Solution
Next generation verbal, haptic and visual
interfaces that give voice, natural language
processing (NLP) and interactive displays
plus Augmented Reality (AR) and
biometrics.
Benefits
Improved safety through drivers not being
as distracted. More personalization means
better customer experience. Increased
security from more robust UI.

12. 12
Consumer demand for
connectivity on the up
Auto companies – what is the way ahead?
Traditional car companies lack
capabilities for digital business
It’s about more than
just technology

13. 13
The future of auto means working
with software developers,
telecoms operators, hardware
manufacturers and other service
providers like insurers and
payment networks.
Put the right partnerships in place
73%
Leading APAC companies,
particularly in China, are driving
into connected car via
partnerships.
of auto execs consider cross-industry
collaboration the priority for pushing connected
car adoption.

14. 14
Data will power
vehicles of tomorrow
Managing data is vital
of over 200 identified data use
cases being monetized presently
Data means closer relationship
between provider and customer
Only 15%

15. 15
APAC overall
APAC connected car
market is growing
Connected mobility has a
big future in APAC
Need for safety and lower
congestion in region
encouraging gov’ts to act
Starting to see shift towards
on-demand mobility

16. 16
Why you should
work with Orange

17. 17
Fleet
Management
Cyber
Security
Data
privacy
Cloud
For Business
System
integration
Flux Vision
Statistics on
Mobility patterns
Pack ID
Mobile
contactless
key/pass
Digital
Transformation
for businessFlexible
Lifetime
(eUICC)
Mobile
Internet
access
Why work with Orange?
IoT Managed
Global
Connectivity
 Proven experience and market recognition on
Connected Car
 Orange eUICC IoT solution matching the needs
of OEMs
 Best-in-class network coverage with extensive
sustainable footprint
 Ready for consumer services – split billing & traffic
 Operational excellence through best-in-class service
management and Service Level Agreements
 Innovation & digital transformation

18. 18
Innovative M2M platform by Ericsson (DCP)
eUICC SIM cards & subscription manager
Flexible Lifetime: OTA SIM provisioning
Unparalleled geographic coverage with
29 own networks and +500 roaming agreements
Mobile Internet Access with local ISPs and
End-User Service Portal
Cybersecurity on top of M2M connectivity to
secure data traffic
Subscription Manager
Mobile Internet Access
Partners
network
Orange
2
Connectivity for telematics & third-party
providers services
Cybersecurity
1
Global Connectivity
Management Platform
2
3
partners
Telematics & third-party
providers services
Orange IoT Managed Global Connectivity
Architected for success
4
5
6
1
2
3
4
5
6

19. 19
California-based company that designs and manufactures electric vehicles as well
as renewable energy storage. Tesla has delivered more than 80,000 electric
vehicles to customers worldwide.
Project
 Support of Tesla’s connected
services in France
 Connected services include car
performance monitoring,
entertainment services, onboard
Wi-Fi, download of large files for
configuration updates (OTA)
Challenges
 Centralised Connectivity Solution
 eUICC expertise
 Multi-Domestic capabilities
 Seamless customer experience
Solution
 Orange IoT Connect
o Global coverage
o Set of APIs to integrate into the
customer application
o eUICC SIM-cards
Business Case
Supporting a high data consumption telematics system

20. 20
Created in the 1890s in Germany, Borgward is now owned by Foton automotive, affiliate
of BAIC (Beijing Automotive Industry Holding Co. Ltd). BAIC is one of biggest auto-maker
in China, with 1.466 million vehicles sold in 2017 and a revenue of €17.92Bn.
Borgward sold 60,000 cars since 2016 in China. They are now focusing on their European
come back, starting with Germany and the rest of Europe to follow.
Business Case
Supporting a high data consumption telematics system
Project
Integration to SUV BX7 as a standard
feature:
 remote control
 anti-theft
 car searching
 real-time live traffic
 in-car internet access and other
infotainment in-car services
Solution
 Online IoT cellular connectivity
management platform
 Business VPN as fixed connectivity
 Flexible Engine, in partnership with
Huawei: 1 private/1 hybrid could in
Europe.
 SMS broadcast platform to allow
clients to communicate via SMS
 Local IP addresses & Internet terms
The benefits
 A secure and reliable M2M/IoT
solution with best-in-class
service management to support
them from implementation to in-
life management of their project
 A worldwide unified cloud
infrastructure with the capability
to run multiple regions as one

21. 21
A leading global car and van rental provider, with approximately 30m booking per
year. Launched Hertz 24/7 – car sharing service to rent
vehicles by the hour without going to a Hertz office to pick up the key.
Business Case
Accelerating the deployment of innovative car sharing service
Project
 Roll-out of Hertz’s car sharing
service in Europe
 The service relies on the cellular
connectivity to enhance car
monitoring and reduce number of
agencies
Challenges
 Simplified SIM management
purchasing within global framework
 Capability to manage thousands of
SIM cards reliably and securely
Solutions
 Orange IoT Connect
 Reliable global connectivity
 Orange Connectivity Management
Platform
 Project & Service Management
 Single point of contact with
continuous technical and
commercial support
 End-to-end logistics

22. 22
Orange Business Services
Enabling a digital, globally connected business world by helping
organizations realize the power of data for human innovation
Consulting
Integration
Collect Analyze
Store and
processTransport
Share and
create
Protect

23. 23
€7.3 Billions
2018 turnover
43,000
French enterprises with
more than 50 employees
3,000
Worldwide multinational
companies
700
developers, integrators
and specialized IoT experts
2,400
Data Intelligence experts
1,600
Cloud Experts, Engineers
and Project Managers
1,200
Cyberdefense Experts
We conceive and support
the implementation of
sector solutions:
Banking &
Insurance
Automotive
Transport
Healthcare
Smart cities
Industry
Orange Business Services
Global partner of Digital Transformation and Data Exploitation

24. 24 Orange Restricted
The Orange group
The power of a global leader
+273 million
customers
€41.1billion
in revenues in 2017
450,000 km
of underwater cables
€600 million
yearly investment in
backbone structure
345,000+ sites
Unmatched global
coverage
Residential
Provider in 29
countries
World's largest seamless
voice/data network and end-to-
end connectivity services, with
people located in 220 countries
and territories
Currently without
Orange Business
Services

25. Thank you
Download the PwC whitepaper on
“In the driver's seat”:
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