Wine & Webinar - How to Increase Your Domain Authority
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5 Ways to Trigger the Most Important Factor in SEO
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Wine & Webinar - How to Increase Your Domain Authority
- 1. #wineweb no. 102 How to Increase Your Domain Authority 5 Ways to Trigger The Most Important Factor in SEO
- 7. more links = more authority
- 8. links from authoritative websites = much more authority
- 13. How much authority do I have? How do I find out?
- 18. Source: The MozBar Chrome Extension
- 20. It’s the likelihood that pages on your site will rank. It’s the value of a link from another site to your site.
- 21. Some Links Are Worth More Than Others There are a lot of little factors…
- 22. 1. It’s from a page on a domain with high authority
- 23. 2. It’s from a page without a ton of outgoing links Many outgoing links = less authority per link
- 24. 3. It isn’t just another link to your homepage
- 25. 4. The text in the link is descriptive ...not just ‘click here’ It’s good when the link text Includes the target keyphrase
- 29. It’s bad if all the links include the target keyphrase
- 30. But most sites have few or no keyphrase-focused backlinks
- 31. 1. From a site with high Domain Authority 2. From a page with few outgoing links 3. To a deeper interior page on your site 4. The anchor text includes your keyphrase High Value Links
- 32. 1. Links in press releases 2. Links in social media posts 3. “nofollow” links No Value Links
- 34. Bad Link Building Dumb ways to try to get links
- 36. “Please link to me now.”
- 37. “Pay me and I’ll get links to you.”
- 38. “I’ll pay you to link to me.”
- 39. “I write good article for you.”
- 40. “Take my infographic and link to me.”
- 41. “You have a broken link. Link to me.”
- 42. “I like this page. Link to me?”
- 43. “Take this badge …and link to me.”
- 44. “Take this badge …and link to me.”
- 45. “Order from this menu of links.”
- 46. Buy Links at Scale: PBNs (Private Blog Networks)
- 49. 1. Link Building Guest Blogging and Digital PR
- 50. Blogger Collaborative Content Marketer
- 51. More blog posts Links, better quality, more friends
- 52. Nice blog, buddy! This is what great marketing looks like
- 54. Classic PR Targets 1. Associations / Trade publications 2. Industry blogs 3. Local media 4. Big business sites (become a columnist)
- 55. I wrote an article for you. Here it is. Aaron Orendorff Expert Guest Blogger
- 58. 2. Link Attraction Combining influencers with high-value content
- 59. lead
- 66. source: How to Find Influencers, Orbit Media
- 67. Source: Mark Schaefer, Orbit Media The 5 Types of Influencers
- 69. Source: Mark Schaefer, Orbit Media The 5 Types of Influencers
- 70. There are two kinds of people on the internet 1% Content creators 99% Content consumers and contributors
- 71. 5 Types of Content Creators 1. Bloggers and Editors 2. Journalists 3. Researchers 4. Podcasters 5. Event Producers
- 77. Social media is the world’s greatest phonebook
- 78. 1. Contributor quote 2. Expert roundup 3. Deep dive interview Three Types of Content Collaborations
- 79. “Hi, Mark! Would you like to contribute a quote to this article?”
- 80. “Hi, Mark! Would you like to contribute a quote to this article?” “Sure, Andy! No problem. How does this sound?”
- 81. “Sure, Andy! No problem. How does this sound?” “This is perfect. Thank you! I’ll let you know when this is live...” “Hi, Mark! Would you like to contribute a quote to this article?”
- 83. 1. Content quality (expert POVs) 2. Better social reach (ego bait) 3. Grows your professional network Three Benefits of Collaborative Content
- 84. 1. Content quality (expert POVs) 2. Better social reach (ego bait) 3. Grows your professional network Three Benefits of Collaborative Content …with content creators who create links and therefore might one day pass authority from their site to yours.
- 85. What content attracts links?
- 87. 75% of content has zero links source: BuzzSumo, Moz
- 88. Steve Rayson Co-founder, Buzzsumo ...if you want to create content that achieves a high level of both shares and links then you should concentrate on opinion forming, authoritative content... or well researched and evidenced content.
- 89. Steve Rayson Co-founder, Buzzsumo ...if you want to create content that achieves a high level of both shares and links then you should concentrate on strong opinion original research
- 91. lead traffic conversions rank content links original research collaboration with content creators
- 97. The average lifespan of a marketing website is 2 years 7 months
- 100. But how can I get influencers to check out this awesome research?
- 103. source: 2019 Blogger Survey, Orbit Media
- 104. “What do people in our industry often say but rarely support?”
- 105. Find the missing stat
- 106. Source: Foundation What else attracts link? Tools
- 107. Contribute to other people’s content
- 108. “Hey would you like to contribute to my post?”
- 110. “Hey would you like to contribute to my post?”
- 113. “Sure! How about something about marketing collaboration?” “Hey would you like to contribute to my post?”
- 114. “Hey would you like to contribute to my post?” “Sure! How about something about marketing collaboration?” “Sounds great, buddy!”
- 118. Get creative! If I had only $100 to do link building…
- 119. 3. Do Something Press-Worthy You make the news. The news makes the links
- 128. What do you believe that most people would disagree with?
- 129. What do you think will happen in the future that most people think is unlikely?
- 130. What questions are people in your industry afraid to answer?
- 131. 4. Link Reclamation You got mentioned, but where’s the link?
- 138. Let’s email the editor… Specific, considerate…
- 142. 5. Link Swapping The “grey hat” world of mentions
- 146. Quick wins for links and mentions 1. Associations / directories 2. Related organizations 3. Sponsorships 4. Past Contributions 5. Friends
- 148. Everything in marketing is based on relationships
- 149. If you’re not making friends, you’re doing it wrong.
- 150. Friendships
Notes de l'éditeur
- Link Reclamation
- Alumni associations, awards, etc.