At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally.
Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated.
Are we biased? Pssh. Of course.
There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program.
We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house.
Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over.
Agencies should be accountable for delivering results.
Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work.
A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level.
But we can’t do it alone.
Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us.
We advocate for a hybrid approach:
There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.
1. BRINGING FACEBOOK ADS IN-HOUSE VS.
HIRING AN AGENCY: WHICH COSTS MORE?
7 REASONS TO
HIRE AN AGENCY
TO MANAGE YOUR
FACEBOOK
ADVERTISING
2. 2
At OrionCKB, we believe our
value lies in enabling the in-house
advertiser to take their Facebook
campaigns to heights they aren’t
able to achieve internally.
4. 4
Software can help you achieve
scale & efficiency.
But the number and complexity of
resources needed to max out the
performance of your Facebook ad
campaigns can’t be underestimated.
7. 7
Partnering with an agency gives you
a stronger chance of reaching your
Facebook advertising goals than
opting to keep your operations
entirely in-house.
32. 32
Any agency worth its salt is responsible
for staying up-to-date on all tools
weaved into your advertising programs,
not just being able to navigate their way
around Power Editor. This includes:
- 3rd party automation software
- data sources
- creative testing tools
33. 33
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
34. 34
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
35. 35
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup
36. 36
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup
• Usability challenges
37. 37
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup
• Usability challenges
• Ongoing training
38. 38
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup
• Usability challenges
• Ongoing training
• Troubleshooting & support tickets
41. 41
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:
42. 42
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:
Hustle
43. 43
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:
Hustle
Get a Leg
Up On
44. 44
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:
Hustle
Get a Leg
Up On
Stay Ahead
of the Curve
45. 45
Sure, if you need to divert from
the original plan, we can make
that happen immediately.
We can also expertly weigh in on
how your results will be affected.
46. 46
But an agency that’s truly agile
must also be ready to quickly
adapt to the inevitable changes
that occur in the world of
Facebook.
47. 47
New ad products to test.
New campaign structures.
Changes to bidding models.
New data integrations to learn
about.
Changes to Power Editor.
Changes to the API (which mean
updates & changes for our
software partners).
48. 48
New ad products to test.
New campaign structures.
Changes to bidding models.
New data integrations to learn
about.
Changes to Power Editor.
Changes to the API (which mean
updates & changes for our
software partners).
How recentlyhave things
changed?
49. 49
New ad products to test.
New campaign structures.
Changes to bidding models.
New data integrations to learn
about.
Changes to Power Editor.
Changes to the API (which mean
updates & changes for our
software partners).
How recentlyhave things
changed?
June 2015
October 2014
July 2015
March 2015
June 2015
July 2015
50. WHAT AGENCIES BRING TO THE PICTURE
5. A WILLINGNESS TO TAKE
INTELLIGENT RISKS
58. 58
Agencies know what works and
what doesn’t.
See what I did
there?
We can’t
underscorethis enough.
59. 59
For your industry. For your target
audience. For your product. For
your value proposition.
Agencies housing expertise that
runs wide and deep know the
combination of ad factors – and
Facebook anomalies – that will
help you reach your goals.
60. WHAT AGENCIES BRING TO THE PICTURE
7. TURNOVER DOES NOT AFFECT
YOUR CAMPAIGNS
61. 61
Ok, we’re not saying that there’s
less turnover within an agency
than an internal marketing team.
The point is that putting your
Facebook ad media buying in the
hands of one in-house employee
is risky and not necessarily cost
effective.
62. 62
What if that person leaves? And
goes to a competitor? They’ll take
all of their expertise with them.
63. 63
Not to mention the talent for this
kind of thing is not only hard to
retain but often hard to find.
64. 64
Agency models allow for full
teams of people to pour over your
campaigns on your behalf.
65. 65
Agency models allow for full
teams of people to pour over your
campaigns on your behalf.
Think of us as an extension of
your team. Should someone
depart, your campaigns and
results are unaffected.
66. 66
Even better, you’re not spun into
the time suck that is replacing an
employee on top of everything
else.
68. 68
A worthy Facebook advertising
agency will not shy away from
campaign performance, and will
be eager to get their hands on the
data to understand outcomes,
figure out how to improve them,
get insights about new audience
segments and identify ways to
take your program to the next
level.
72. 72
There is nothing more powerful than a
Facebook advertising strategy manned by
stellar in-house talent
that has an unmatched
knowledge of their
customers, products,
and industry
+
an agency with the
experience that comes
with spending millions
of dollars in advertising
on Facebook
73. If you agree,
we’d love to work with you.
(508) 955-0414
www.orionckb.com
73