Brand Strategy DMBA, Final Project Presentation. DMBA, CCA

1. Delorean Launch Event 2015
WELCOME!

3. FUTURISTIC

4. FORWARD THINKING
FUTURISTIC

5. FORWARD THINKING
FUTURISTIC
INSPIRATIONAL

6. FORWARD THINKING
INSPIRATIONAL
FUTURISTIC
HANDCRAFTED

7. DISCONNECT

13. Team
Two
Seagulls
//
Brand
Strategy
2013

14. Brand Identity

15. OUR POSITIONING
DeLorean designs and delivers high-end bus travel experiences for
modern professionals.
By providing quality inter-city commuting services, including a
thoughtfully crafted transportation space, it delivers a seamless and
engaging journey.

16. WHY BUSES?

18. Under utilized resources
160,955 mi

19. Promising Market Potential

20. Promising Market Potential
$597
B

21. Promising Market Potential
$597
B
$259
B

22. numbers, facts, (pop up)
Infographic

23. Luxurious and comfortable
Domestic
International
Affordable and efficient

24. Luxurious and comfortable
Domestic
International
Affordable and efficient

25. Luxurious and comfortable
Domestic
International
Affordable and efficient

26. WONDER
VALIDATION
COMMUNITY
VALIDATION
WONDER

27. WONDER
VALIDATION
THE VALUE OF TIME
COMMUNITY
VALIDATION
WONDER

28. ASHLEY JOBE
Chief Design Officer, Delorean

29. Ashley starts...
with time at the core of our value
our bus is designed with this principle on purpose
High qual sketch of bus

30. Our buses are equiped with the state of the art...
2nd floor sleep and lounge
sketch of the outside of bus

31. Sleeping pods...
Explain features
Sketch of pod

32. Transitioning of pods..
Pic of chair animates into a full size bed

33. Transitioning of pods..
Pic of chair animates into a full size bed

34. zoom in to compartment in pod

35. Sound proof private phoneboth with videocomference options
2nd floor
Show sketch

36. Now we go downstairs..
Show floor map 3d

37. After beta tests..
Work and feel free..
show pic of people hanging out

38. Bar and coffeshop
sketch

39. Workstations (modular)
Show workstations.. animation of modular possibilities

40. Workstations (modular)
Show workstations.. pop up of function icons

41. Surprise suprise!
to hear it from a first person perspective let’s hear it for
Pablo!!

42. Pablo:
Introduces himself..
This is just one screen.. pablo speaks up to the point
where he shows the screenshots

43. www.delorean.com

44. Thank you!