1. OUR NEXT
PRODUCT CANVAS
@padday
@intercomintercom.io

2. THE GREATEST
CHANGES TO SOCIETY
SINCE THE INDUSTRIAL
REVOLUTION

3. THE FUTURE IS ALREADY HERE,
IT’S JUST NOT EVENLY DISTRIBUTED.
WILLIAM GIBSON

4. A NETWORK
OF INFORMATION
ABOUT ANYONE,
ANYTHING,AVAILABLE
ANYWHERE,ANYTIME.

5. Today
Telegraph
N
ew
spapers
Telephone
1876
Photography
1880s
Television
1940s
1844
Printing
Press
1440
Internet
1990
M
obile
phones
1990s
Radio
1920s
C
inem
a
1900s

6. Telegraph
N
ew
spapers
Telephone
Broadcasting
concerts
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio
C
inem
a
Today

7. Telegraph
N
ew
spapers
Telephone
Visualnew
spapers
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio
C
inem
a
Today

8. Telegraph
N
ew
spapers
Telephone
Film
ed
plays
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio
C
inem
a
Today

9. Telegraph
N
ew
spapers
Telephone
Pages
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio
C
inem
a
Today

10. ...WE’RE WALKING BACKWARDS
INTO THE FUTURE...
MARSHALL MCLUHAN

11. BETA

12. Friends
Interests
Friends’ Interests
BETA
Behaviour

13. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
ETC.
BEHAVIOUR
INTERESTS
FRIENDS (INTERESTS)
LOCATION
DEMOGRAPHY
ETC.
NEWS
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
AGGREGATORS

14. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
ETC.
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
NEWS
NEWS BASED ON
YOUR INTERESTS
NEWSYOUR FRIENDS
HAVE READ
NEWS PEOPLE LIKE
YOU HAVE READ
LOCAL NEWS
WORLD NEWS
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
AGGREGATORS
BEHAVIOUR
FRIENDS (INTERESTS)

15. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
TV
BEHAVIOUR
FRIENDS (INTERESTS)

16. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
SHOWSYOUR FRIENDS
WATCHED
MOVIES + SHOWS BASED
ONYOUR INTERESTS
MOVIES + SHOWSYOUR
FRIENDS SAVED FORYOU
MOVIESYOUR FRIENDS
WATCHED
POPULAR MOVIES + SHOWS
INYOUR NEIGHBOURHOOD
TV
BEHAVIOUR
FRIENDS (INTERESTS)

17. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
PRODUCTS PEOPLE LIKE
YOU BOUGHT
PRODUCTS BASED ON
YOUR INTERESTS
PRODUCTSYOUR FRIENDS
MARKED FORYOU
PRODUCTSYOUR FRIENDS
LIKED/BOUGHT
POPULAR PRODUCTS IN
YOUR NEIGHBOURHOOD
eCommerce
BEHAVIOUR
FRIENDS (INTERESTS)

18. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
INDIVIDUALLY
PERSONALISED PACKAGING
DEALS/COUPONS BASED
ONYOUR INTERESTS
DEALS/COUPONS BASED
ONYOUR LOYALTY
INDIVIDUALLY
HIGHLIGHTED ITEMS
POPULAR PRODUCTS IN
YOUR NEIGHBOURHOOD
Offline shop
BEHAVIOUR
FRIENDS (INTERESTS)

19. FRIENDS
INTERESTS
BEHAVIOUR
LOCATION
DEMOGRAPHY
ETC.
FACEBOOK
GOOGLE,TWITTER
PRODUCT ANALYTICS
LOYALTY PROGRAMS
ETC.
DATA AGGREGATORS

20. WE ARE ALL
DESIGNING COMPLEX,
DYNAMICALLY
CHANGING,
SOCIAL SYSTEMS.

21. THE INTERNET IS
PERMEATING
EVERYTHING.

22. I was online
last night.”
“

23. CLOTHES

24. HOMES

25. TAXIS

26. MONEY

27. WEIGHT

28. BY 2020,
ALL BUSINESSES
WILL BE
INTERNET BUSINESSES.

29. EVERYTHING
PERSONALISED
+ CONNECTED.
EVERYWHERE.

30. DESTINATIONS
PUBLISHING +
AGGREGATION SYSTEMS

31. FACEBOOK
IS NOT A
WEBSITE / APP

32. TIMELINE CANVASPAGE

33. NEWSFEED TIMELINE CANVASPAGE

34. NEWSFEED
STORY
TIMELINE CANVASPAGE

40. STREAM
ATOMIC UNIT
ATOMIC UNIT
ATOMIC UNIT
ATOMIC UNIT

42. PUBLICATION OF,
AND ACCESS TO,
INFORMATION IS
EXPLODING.

43. THE AMOUNT OF INFORMATION BEING
PUBLISHED IS INCREASING EXPONENTIALLY.

44. THE AMOUNT OF INFORMATION WE HAVE
ACCESS TO IS INCREASING EXPONENTIALLY.
Flickr photo from swamibu

45. Flickr photo from CeeKay
WE CAN ACCESS THIS EXPONENTIALLY
INCREASING INFORMATION ANYWHERE
AND ANYTIME.

47. TO FILTER THIS SEA OF INFORMATION,
PEOPLE ARE TURNING TO THEIR FRIENDS.

48. ‘MOBILE’ IS ABOUT
INFORMATION,
NOT DEVICES.

49. THIS IS NOT A HORSE.

50. Flickr photo from wilwheaton
THE CAR
CHANGED HOW WE LIVE.

51. THE CAR
CHANGED COMMERCE.

52. 20M
40M
60M
80M
100M
iPod
1 2 3 4 5 6 7 8 9 10
WEEKS FROM LAUNCH
UNITSSOLD

53. 20M
40M
60M
80M
100M
iPod
iPhone
1 2 3 4 5 6 7 8 9 10
WEEKS FROM LAUNCH
UNITSSOLD

54. 20M
40M
60M
80M
100M
iPod
iPhone
iPad
1 2 3 4 5 6 7 8 9 10
WEEKS FROM LAUNCH
UNITSSOLD

55. 4.5 BILLION PEOPLE HAVE
NEVER USED THE INTERNET.

56. THE FUTURE OF
MARKETING WILL
BE PERSONAL AND
PERSONALISED.

57. MASS MARKETING IS
COMING TO AN END.

58. BUSINESS WILL LOOK
MORE LIKE THE PAST
THAN THE PRESENT

59. A NETWORK OF EVERYONE +
EVERYTHING, EVERYWHERE.
A FUTURE OF EXPONENTIALLY
INCREASING INFORMATION.
PRODUCTS AS DYNAMICALLY
CHANGING SYSTEMS.
BEHAVIOURAL BASED MARKETING +
PERSONAL COMMUNICATION.

60. MOVE FAST.

61. THANKS :)
@padday
@intercomintercom.io