Who Wants Tomorrows Newspapers?

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Paul Adams

Why customer research is critical to designing successful digital news services.

Design Actualités & Politique

lawnmower “… and the main story on today’s 6 o’clock news…”

Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time

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Some examples of things we know about news from undertaking user research…

“ Has anything in the world changed since I last checked?”

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Who Wants Tomorrows Newspapers?

1. Why c us tom er research is critical to designing successful digital news services.

2. Content

3. Context

4. lawnmower “… and the main story on today’s 6 o’clock news…”

7. Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time

9. My goal: to relax

10. My goal: to find out about last night’s match

11. Wow, this article about the housing market is really interesting…

12. This article about the housing market is getting in my way

13. chameleon

14. Some examples of things we know about news from undertaking user research…

15. Broad and shallow engagement

16. “ Has anything in the world changed since I last checked?”

17. Narrow and deep engagement

18. People don’t read online. They scan.

19. Most people just care about the basics.

20.

21. Facts Opinion

22. Serendipity

23.

24.

25.

Notes de l'éditeur

I want to talk about getting out from behind our desks and away from our internal design meetings and out into the real world to understand how people consume and interact with news. For the next 5 minutes, think about the difference between creating content and pushing it at people, and creating content and giving people the tools to find it.