Here's a presentation I did for SMEI (Sales & Marketing Executives International) in May 2014. To hear my voice over the slides, go to https://www.youtube.com/watch?v=ZnRvVBbQpk4&feature=youtu.be
If you have questions or want to discuss your leadership career, contact me via http://IdeaShape.com
For more on SMEI:
http://www.smei.org/events/event_details.asp?id=431732
15. As a leader, you can be wrong.
You can be too pessimistic or optimistic.
You cannot be clueless.
Create your strategic one-pager
Identify and test your assumptions
Keep learning and updating!
Craft your strategic POV
16. • How do we know that?
• What would be a sign that we're wrong?
• What if that's true, yet for part of the
market, the opposite is true?
• If someone wanted this project to fail,
what might they do?
• Whose expertise could give us a
different view of this?
Model “healthy paranoia"
26. • See everyone as a potential ally
• Get to know their world
• Give when you can to build influence
• Choose currencies that matter to them
• Say “yes” or find the “yes” in your “no”:
“here’s what I can do”
Make allies everywhere
40. Go get feedback
• What am I doing that helps you accomplish X?
(so I know to keep doing it!)
• What do I do that sometimes makes things harder
for you and the team?
• What issues or people should I be giving more
attention?
• What might I be missing?
You’re a great marketer(roles from cards)
You want to grow and rise(3-5 years)
There’s a ton written about CMOs
Very little that’s GOOD written on Mgr/Sr Dir
Checked with 7 CMOs and VPs Mktg: AND HAVE FUN!
Fasten your seatbelt
Cram course on some of the most important things that even smart, capable people MISS that makes a difference
Mix of mindset and skills
EARLIER AND MORE OFTEN
Tornado v. hurricane
Tornado v. hurricane
Nimble mix.
What’s foreground, what’s background
Myers-Briggs with many dozens of marketing teams, from Autodesk to LinkedIn
Compared to your teams 3-5 years ago… more diverse, less diverse?
These are women of the Himba tribe of Namibia in their village
There are only 7000 Himbas left
Teams I work with : diversity increasing almost exponentially
*BUILD IS AUTOMATIC
Challenging because we humans are by nature not great at valuing differences and relating well across them.We’re primed for “like me” or “not like me” … is this critter an ally in finding food or does it eat me? Obviously, we don’t eat our psychological opposites, but this in-group/out-group template conditions our reaction to all sorts of differences. Can I count on that person to speak up for me in our next team meeting? Or, are they working some other agenda?
We live and grow into our differences in social contexts that celebrate and discourage various aspects of who we are. In some families and cultures, children – especially girl children – aren’t supposed to initiate conversation. Or be imaginative. Or tough-minded.
Plus, our typical ways of organizing and our images of leadership seldom help us make the most of differences. Many of our clients, and perhaps us, often act as if we’re looking for a superhero to save our fractured organizations, instead of seeing that power in ourselves working together.
When I ask my clients who they turn to for advice and support… most describe people like themselves. So if we believe in the value of diversity, we’ve got a lot of work to do.
See leadership potential in more people
See leadership potential in more people
See leadership potential in more people
See leadership potential in more people
What’s different about mktg - close to customer and pull all the way through the system