SlideShare une entreprise Scribd logo
1  sur  134
Télécharger pour lire hors ligne
10 Ways To Get More From
Your Pardot Solution
#ET13B2B

TJ Gephart
Chris Heiden
Who Are These Guys?

TJ Gephart (@tjgephart)

Chris Heiden (@chris_heiden)

Manager, Client Services

Channel Manager & Sales Engineer

Pardashian since July 2008

Pardashian since February 2009

#ET13B2B
Introductions
1.  Name
2.  Company
3.  Role
4.  Wildcard! Share something random.

#ET13B2B
POLL – How Long Have You Been Using Pardot?

#ET13B2B
Results – How Long Have You Been Using Pardot?

#ET13B2B
POLL – How comfortable do you feel with Pardot?

#ET13B2B
POLL – How comfortable do you feel with Pardot?

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#1: Forms
What Will Be Discussed - Forms
•  Label Placement/Style
Statistics
•  Progressive Profiling
•  Dependent Fields

#ET13B2B
Label Placement/Style Stats

Left-Aligned

Stacked

Right-Aligned
#ET13B2B
Label Position/Alignment Conclusion
•  Ideally, label position above the input field
•  If label position is needed left of input field,
make right aligned
•  Right aligned is over 50% quicker than left aligned

Source: http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php

#ET13B2B
What Not To Do
1.  Way too many fields!
2.  Break down forms into
three to four passes at
the form to gather
information
3.  Bonus: What’s your
favorite field on this
form?
#ET13B2B
Thoughts on Forms

There is a 5% decrease in completion for every field over
4 fields you have on a form
Track behavior, not their ability to fill out a long form

#ET13B2B
Dependent Fields

#ET13B2B
Dependent Fields

To setup, edit the initial field that needs to be completed
•  Ex: If country is US or Canada, ask for State/Province
•  Edit Country field to set up dependency
No Nesting
•  Can’t make a field dependent upon another dependent
field

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#2: Emails
What Will Be Discussed - Emails
•  Enhanced Email Editor
•  Test Lists
•  Transactional Emails
•  Moving over to
ExactTarget’s mail
servers
•  Advanced Email
Testing and Reports

#ET13B2B
Enhanced Email Editor
•  Now for new customers, real soon™ for existing
•  New Templates are responsive! Emails will look great
on computer, tablet, and phone
•  Edit Graphical, HTML, Text, and Preview in one area
•  History! Retrieve old edits when mistake is made
•  Live edits in preview
#ET13B2B
Enhanced Email Editor
Enhanced Email Editor
Send to Test List
•  Ability to send to internal list
•  Add existing users to test list as prospects by going to
“Admin > Users & Groups”
•  All variable tags and links will work as a live email.
•  No need to waste email quota on old “test emails”

•  Make sure you have a default mail merge set!

#ET13B2B
Send to Test List

#ET13B2B
Transactional Emails
•  Coming real soon™
•  Send emails to all customers
•  No matter if opted out

•  No unsubscribe will be required
•  Not used for marketing emails.
•  Customer announcement for service outages, downtime, etc.

#ET13B2B
Transactional Emails

#ET13B2B
Moving to ET Email Servers
•  Now for new clients, others soon
•  Pardot’s internal MTA is great,
ExactTarget’s is AWESOME!
•  ET sends millions of emails a day for Gap, Microsoft,
Nike, etc…
•  More information on this soon
#ET13B2B
Advanced Email Testing & Reporting
•  Not included in all packages
•  Contact advocate for upgrade information

•  See how emails look in all major email clients, tablets,
and phones. Spam and subject line previews.
•  Want to know how many times your email was:
•  Forwarded/ Printed
•  Skimmed, Glanced, Read
•  Opened in which clients
#ET13B2B
Advanced Email Testing & Reporting

#ET13B2B
Advanced Email Testing & Reporting

#ET13B2B
Advanced Email Testing & Reporting

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#3: Lead Qualification
What Will Be Discussed – Lead Qualification
•  Scoring
•  Grading
•  Special Activities

#ET13B2B
Score or Grade – Which is Better?

#ET13B2B
Which Prospect Would You Prefer?
Prospect A
Score: 173

Score: 57

Grade: F

#ET13B2B

Prospect B

Grade: A-
Difference Between Scoring and Grading
Scoring

Grading

Implicit Information

Explicit Information

•  pages viewed, forms
completed, etc.

•  industry, company size,
job title, location, etc.

"Out of the Box”

Setup is required

Setup Via Scoring Rules

Setup Via Profiles

#ET13B2B
Scoring
•  Quick numeric value of activity and engagement
with you
•  Benefits and main usage
•  seeing and measuring activity and engagement
•  general quality of lead – tool to organize follow up
•  specific trigger for assignment

#ET13B2B
Getting Started with Scoring
•  Start with default Baseline Scoring
Admin > Automation Settings > Scoring Rules

•  Automatically set up out of the box
•  Focus on tracking activities first and
then evaluate scoring model results
to see if it works!

#ET13B2B
Customizing Scoring
1)  Baseline Scoring Rules
2)  Automation Rules

#ET13B2B
Customizing Scoring
3) Completion Actions

#ET13B2B
Customizing Scoring
4) Imports
5) Manually

#ET13B2B
Scoring Audits

#ET13B2B
Advanced Scoring Topics
1) Lead Decay

2) Reset to Zero

#ET13B2B
Why Should I use Grading?
•  Quickly identify truly qualified leads
•  Validates the marketing team's efforts

#ET13B2B
Possible Grades
A+
A
AB+
B
BC+
C
CD+
D
DF

(Best)
(Better)
(Good)

(Below Average / Not Graded)
(Bad)

#ET13B2B
Preparing Grading Setup
Meet with all stakeholders to outline the ideal prospect.
1) What criteria does your organization look at?
•  Company Size, Location, Industry, Job Title, etc...
2) What is the weight of each criteria?
•  Criteria weighed equally or different?
•  1/3 grade increments (1/3, 2/3, 1 grade)
3) What values do you look for in those criteria?
•  Location: United States, Canada, etc...
•  Job Title: C-Level, VPs
#ET13B2B
Advanced Grading Topics
Have one value increase grade by more than 1 letter:
A)  Double Profile Criteria
B)  Automation Rule

#ET13B2B
Lead Assignment – Sliding Scale
•  Higher the grade the lower the score needed
•  The lower the grade the higher the score needed
•  Disregard “F”s
300
250
200
150
100
50
0
#ET13B2B

A

B

C

D
10 Ways To Get More From Your Pardot Solution

#4: Nurture Strategy
What Will Be Discussed – Nurture Strategy
•  Types of Leads
•  Types of drips for these leads
•  Lead Nurturing Lab

#ET13B2B
Types of Leads
•  There are three main lead types that you
should classify your leads as:
•  New Leads
•  Existing Leads
•  Warm to Sales Ready Leads

#ET13B2B
Types of Leads – New Leads
•  Leads that have never heard of your company or
organization before:
•  Obtained from a tradeshow
•  Other authorized (non-purchased way)

•  Don’t just try to sell the product from the start
•  Use a 1 – 2 – 3 Drip Campaigns

#ET13B2B
Types of Leads – New Leads – 1-2-3 Drips
•  Stage 1: Unidentified need
•  They don’t even know that they need the solution/benefit
•  Don’t mention your company name, keep information to more
industry information

•  Stage 2: Identified need, but not ready to buy
•  Not ready to solve their pain point yet
•  They are now starting to be interested, introduce your
company and product at this time

•  Stage 3: Starting to evaluate
•  Know the pain point and ready to solve it
•  Hit hard about your company and why you are the best
option for the prospect. Pass onto sales.
#ET13B2B
Types of Leads – New Leads – 1-2-3 Drip Carrots
•  Example for Stage One:
•  Subject: Here is an article that I thought you might like…
•  CTA: Link to the article
•  Carrot: Here is a link to a whitepaper as well

•  Example for Stage Two:
•  Subject: Here is a datasheet on Marketing Automation
•  CTA: Link to datasheet
•  Carrot: Watch a demo on Pardot

•  Stage Three does not need a carrot. If they click on
CTA – Get in sales hands!
#ET13B2B
Types of Leads – Existing Leads
•  It is expensive to obtain new leads, use your existing
database
•  A minimal percentage of your database are customers
•  No need to introduce the industry as these are
existing leads, they have been introduced
•  Mix stage two and three emails
#ET13B2B
Types of Leads – Existing Leads – Lost Opps
•  Stay top of mind of any lost deals
•  Send “loving” emails to prospects, checking in on
them and their current solution
•  Don’t mention switching to your offering
•  Ask if they have any questions on industry practices and
thoughts
•  Mention that you are there to help if needed

•  Towards end of contract term, turn emails into more
sales focused
#ET13B2B
Types of Leads – Warm to Sales Ready
•  Shown interest but not sales ready leads
•  Downloaded a Whitepaper or Datasheet
•  Attended a Webinar
•  Watched a Video

•  Not actions saying they want product today or demo
•  Send all stage three emails to drive them to a demo
•  Use scoring to push them to sales ready (100) and
assign out!
#ET13B2B
Interactive Nurturing Lab
•  Pardot has a great
resource to help set
up your first drip
programs and
examples
•  pardot.com/
nurturing-lab

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#5: CRM Integration
POLL – What CRM do you use?

#ET13B2B
POLL – What CRM do you use?

#ET13B2B
What Will Be Discussed – CRM Integration
•  PD Fields
•  Activities
•  Add To List
•  Lead Deck
•  Completion Actions
•  Send Pardot Email

#ET13B2B
CRM Layouts
TIP: Ensure you have latest version installed
A) Prospect Fields (Score, Grade, URL, etc)
B) Prospect Activities

#ET13B2B
CRM Layouts
C) CRM lists

D) Social Data

#ET13B2B
LeadDeck in CRM (SFDC/SugarCRM)

#ET13B2B
Completion Actions
•  Add to salesforce.com Campaign

•  Assign via salesforce.com assignment rule

•  Create salesforce.com task (next page)

#ET13B2B
Completion Actions

#ET13B2B
Send salesforce.com Email
•  Send One-To-One emails from salesforce.com
•  Tracks opens and clicks
•  Ability to use marketing emails directly in CRM
•  Select on template emails available to be used in CRM

#ET13B2B
Send salesforce.com Email

#ET13B2B
Latest SFDC AppExchange Package Updates
Just Released:
•  Pardot Conversion Name
•  Pardot Conversion Date
•  Pardot Conversion Type
Coming Soon:
•  Pardot Hard Bounce Date
•  Pardot Hard Bounce Reason
•  Pardot Hard Bounce Email Type
•  Pardot Hard Bounce Email Subject
#ET13B2B
10 Ways To Get More From Your Pardot Solution

#6: Be Dynamic!
What Will Be Discussed – Be Dynamic!
•  Dynamic List
•  Dynamic Content
•  Emails
•  Website

#ET13B2B
Dynamic List Overview
•  You can create a list of prospects that is tailored to
specific criteria
•  Create the new list, select the criteria and if a prospect
matches that criteria then they are added to the
dynamic list
•  If for some reason they no longer match the criteria,
they will be removed from the list

#ET13B2B
Dynamic List Overview

#ET13B2B
Dynamic List vs. Static Lists
•  You cannot manually add or remove prospects to
dynamic lists
•  Because of this, you will not see dynamic lists as an
option in dropdowns in the import screen, data tables
or anywhere else throughout Pardot where you
manually control list membership
•  You also will not see dynamic lists in the CRM list
management view dropdown
•  Note: Existing static lists cannot be converted into
dynamic lists
#ET13B2B
Dynamic List Usage Notes
•  Dynamic lists can be made into a public list and displayed
on your Email Preference Center where prospects can optout of the list if they choose
•  Only prospects who meet the dynamic list criteria will be able to
see public dynamic lists on Email Preference Pages

•  If you split a dynamic list, the resulting lists will be static.
•  This means that a prospect will not automatically be added to the
split lists (via the dynamic rule criteria) once the split has
occurred
•  These new static lists will now exist in addition to the original
dynamic list that was split

#ET13B2B
Dynamic Content for form and emails
•  You can display certain HTML content on your
website or Pardot forms, landing pages, layout
templates and emails based on a prospect’s score,
grade, or field value for default fields or custom fields
•  Have specialized call outs that tailor to a product
interest or attribute
•  Available for Enterprise and Ultimate editions

#ET13B2B
Dynamic Content for form and emails
•  Set up in Content >> Dynamic Content

#ET13B2B
Dynamic Content for Website Callouts
•  Click on Embed Code to be given javascript to place on
own website or Landing page
•  Test by clicking on testing tools once placed to see how a
prospect would see the content

#ET13B2B
Dynamic Content for Email
•  Click on lightning bolt in WYSIWYG to access
dynamic content module to select block

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#7: Import Validation
What Will Be Discussed – Import Validation!
•  Import Validation
•  Import Errors

#ET13B2B
Why Should You Validate?
•  Validating your values on import ensures that your
data is as clean and uniform as possible
•  Uniform values help keep your data consistent when
syncing with your CRM
•  Removing variations in your field values make it easy
to implement rules around your values

#ET13B2B
Setting Up Validation
•  Set up in the Admin >> Prospect Fields section of Pardot
•  Check box “Validate this field on import”

#ET13B2B
Import Error Types

#ET13B2B
What to do with errors?
•  Pardot will give you an error reports for all imports
•  Export the CSV with the errors
•  Fix the errors and reimport to adhere to validation

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#8: Reporting
What Will Be Discussed – Reporting
•  Lifecycle Reporting
•  GoodData

#ET13B2B
Lifecycle Reporting
•  The Prospect Lifecycle report combines your marketing
and sales reports in one place to give you a high-level view
of your sales cycle’s health
•  By reviewing the report you will have an idea of how well
your marketing and sales organizations are working
together, as well as see areas for improvement
•  Can be filtered by date to show time period you need to
report on

#ET13B2B
Lifecycle Reporting

#ET13B2B
GoodData Reporting
•  Can be set up in Admin >> Connectors.
•  Not turned on automatically for accounts (privacy reasons)
•  SSO available in application

•  GoodData is a Business Intelligence tool that allows
syncing of data from the account to the corresponding
GoodData account
•  This connector allows for the creation of reports to be
placed on the dashboard or emailed automatically

#ET13B2B
GoodData Reporting

Demo!

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#9: Connectors
What Will Be Discussed – Connectors

Items included as a part of the connector module:
• 
• 
• 
• 
• 
• 
• 

#ET13B2B

bit.ly Connector
EventBrite
FullContact
GoodData
Google AdWords
Google Analytics
Data.com

• 
• 
• 
• 
• 
• 

Olark Chat
Social Posting
Twilio
UserVoice
Webinars
Wistia
bit.ly Connector
•  bit.ly offers URL redirection service with
real-time link tracking
•  The bit.ly connector is available for
Professional, Enterprise, and Ultimate
Edition accounts
•  A bit.ly short link will automatically be
created for landing pages, multivariate
tests, and files
•  If the client has their own custom domain
(via bit.ly account), the connector will
automatically use their custom domain
when shortening your URLs
#ET13B2B
bit.ly Connector

#ET13B2B
Eventbrite Connector
•  Eventbrite provides all the online
tools needed to sell tickets and bring
people together for an event
•  Eventbrite connector is available for
Professional, Enterprise, and
Ultimate Edition accounts
•  View registrations and attendance
as prospect activities and
automatically scores event
registrations and attendance in the
prospects record
#ET13B2B
Eventbrite Connector

#ET13B2B
GoodData Connector
• 

The GoodData connector is
available for Professional,
Enterprise, and Ultimate Edition
accounts

• 

GoodData is a Business
Intelligence tool that allows syncing
of data from the account to the
corresponding GoodData account

• 

This connector allows for the
creation of reports to be placed on
the dashboard or emailed
automatically

#ET13B2B
GoodData Connector

#ET13B2B
Google AdWords Connector
• 

Google AdWords connector is included
with Enterprise and Ultimate level
accounts. Can be added to Professional
Edition accounts for $300 per month

• 

Google AdWords connector calculates
cost per vetted prospect, cost per
opportunity, cost per sale, and marketing
ROI by tying your Google AdWords into
your CRM opportunity data

• 

If a client has more than one Google
Adwords account, they can connect as
many as they would like

#ET13B2B
Google AdWords Connector

Keyword 1
Keyword 2
Keyword 3
Keyword 4
Keyword 5
Keyword 6
Keyword 7

#ET13B2B

$3,451.2
3
$23,151.
78
$23,151.
78
$23,151.
78
$3,451.2
3
$23,151.
78
$3,451.2
3

$2,211.0
3
$19,823.
74
$19,823.
74
$19,823.
74
$2,211.0
3
$19,823.
74
$2,211.0
3
Google Analytics Connector
• 

The Google Analytics connector is
available for Professional, Enterprise, and
Ultimate Edition accounts

• 

The connector will allow those clients
using Google Analytics keyword tags in
URLs to pass those tags into the prospect
record

• 

Implementing the Google Analytics
collector allows clients to pass Google
Analytics parameters into their CRM
system and gain greater insight into lead
sources, mediums, and campaigns if it is
their first touch point

#ET13B2B
Google Analytics Connector
•  Data will be collected from all five of the Google Analytics
Tags: campaign name, medium, source, content, and
term if a prospect’s first touch point is clicking the appended
URL

#ET13B2B
Data.com Connector
•  The Data.com connector is available
for Professional, Enterprise, and
Ultimate Edition accounts
•  The connector does not integrate
with paid Data.com account types
•  Since the data is crowd-sourced, it
may be inaccurate or incomplete.
For this reason, there is not a way to
mass sync all prospects with
Data.com
#ET13B2B
Data.com Connector
• 

Once the icon is clicked at either the name or company level, a box will pop
up with the corresponding information located by Data.com

• 

The data in the table displays the information which already exists for the
prospect and information found by Data.com

• 

Click the boxes next to the corresponding data you would like to have
synced over by Data.com into the prospect record. Click Send to Pardot to
complete the data sync

#ET13B2B
Olark Connector
•  The Olark chat connector is available
for Professional, Enterprise, and
Ultimate Edition accounts
•  Clients can use for sales and support
of their products and services.
Service levels and pricing are
available at olark.com
•  The integration allows your clients to
create prospects from Olark chats,
view chat activities in prospect
records, and score prospects’ chats
to aid in lead qualification
#ET13B2B
Olark Connector
•  Once a prospect engages with your client in chat using Olark, the
transcript will be available in their prospect activity history table
•  Clicking Chat Transcript will take your client to the actual transcript
in Olark

#ET13B2B
FullContact Connector
• 

The Social Posting connectors is available
for Enterprise and Ultimate Edition
accounts. Professional Edition can add
this service for $300 per month

• 

The connector checks prospects for their
profile names/links on LinkedIn, Twitter,
Facebook, and Klout. If publicly available,
the system may also pull location data and
a snippet or summary about the prospect

• 

The connector compiles publicly available
social data through FullContact

#ET13B2B
FullContact Connector
• 

If FullContact was able to locate a public image which corresponds with the
prospect’s email address, it will be populated into the prospect record. To
search for this prospect on social media, click the corresponding social media
icons next to their name or company. Or click on Social Data to see a list of all
corresponding social media accounts with the same email address.

#ET13B2B
Social Posting Connectors
• 

Social Posting connectors are available
for Professional, Enterprise, and
Ultimate Edition accounts

• 

These connectors allow clients to
schedule and simultaneously post
updates to multiple Twitter, Facebook,
and LinkedIn accounts

• 

If a link begins with http:// or https:// in a
Pardot social post, Pardot re-writes the
link as a trackable link with the client’s
company custom bit.ly pro URL

#ET13B2B
Social Posting Connector
•  Click +Add Social Post to create and track a social media post
•  Select the Accounts which you’d like to post
•  Select the date and time to Post Later or Post Now to post
immediately

#ET13B2B
Social Posting Connector

Message Details

Prospects who
engaged with post

Link Statistics

#ET13B2B
Twilio Connector
• 

The Twillio connector is available for
Professional, Enterprise, and Ultimate
Edition accounts. For current pricing,
check out twilio.com

• 

The Twilio is a service that allows your
client’s to instantly follow up with
prospects via phone

• 

When a prospect submits a form, your
selected user will get a phone call that
will inform them of the form submission
and give them the option to connect with
the prospect by phone if number is
known

#ET13B2B
Twilio Connector
•  Add Twilio as a completion action on a form or form handler
and select the user who should be notified of the submission

#ET13B2B
UserVoice Connector
• 

Integration with Uservoice allows users to
integrate customer service information
directly into a prospect or customer’s profile.
Visit uservoice.com for current pricing

• 

Seamlessly capture UserVoice activity like
giving product feedback or contacting
support

• 

The client can leverage those activities by
using them as signals for scoring leads

#ET13B2B
UserVoice Connector
•  Activity and engagement via UserVoice will sync with the
corresponding prospect record

#ET13B2B
Webinar Connectors
• 

Connectors for GoToWebinar,
ReadyTalk and Webex are available
for Professional, Enterprise, and
Ultimate Edition accounts

• 

Pardot integrates with these webinar
platforms to seamlessly register
attendees for events, report on
attendance, and display and score
activity all from within the Pardot
marketing automation system

#ET13B2B
Webinar Connectors
•  Webinar activity and engagement will sync to the corresponding
prospect record

#ET13B2B
Wistia Connector
•  Wistia offers the ability to
track and monitor the
success of the clients video
marketing efforts
•  The video hosting platform is
geared towards businesses
•  The connector allows clients
to see the prospects who are
interacting with their videos

#ET13B2B
Wistia Connector

#ET13B2B
Wistia Connector
•  Clicking on a specific video name will provide additional prospect
engagement information

#ET13B2B
Wistia Connector
•  Wistia video activity and engagement will sync to the corresponding
prospect record

#ET13B2B
10 Ways To Get More From Your Pardot Solution

#10: Additional Features
Unified Marketing Calendar
Just Released: September 13th
Contents Include:
•  Emails (Scheduled or Past)
•  Social posts
•  Events (via Eventbrite)
•  Webinars (via GoToWebinar, WebEx, or ReadyTalk)

#ET13B2B
Unified Marketing Calendar

#ET13B2B
Unified Marketing Calendar

#ET13B2B
LeadDeck
• 

LeadDeck provides real-time notifications of prospect actions

• 

See campaign performance as it happens

• 

Provides pop-up notifications when a prospect is on your client’s site or
has submitted information

#ET13B2B
LeadDeck
• 

Clicking on a prospect or
visitor will display more
information including previous
activities, location, email
address and more

• 

If the client is using a CRM
connector, they can also click
the CRM logo to jump to the
associated lead or contact
record in the CRM

#ET13B2B
LeadDeck
• 

Ability to customize the sliders
which appear within LeadDeck

• 

First select what sort of visitors
or prospects to monitor

• 

Then choose the type of
activities to watch (or leave
blank to monitor all activities)

• 

Finally choose what
geographies your clients would
like to restrict monitoring

#ET13B2B
Email Plugins
Track individual emails that are sent directly from
your email client to prospects
Best Practices
•  Mask the link with anchor text
•  Only 1 recipient per email
Email Plug-ins available
• 
• 

Outlook 2003/2007/2010/2013

• 

Apple Mail

• 

Gmail plug-in (Firefox & Chrome)

• 

#ET13B2B

salesforce.com

Mozilla Thunderbird
Wordpress Plugin
• 

The Pardot WordPress Plugin lets you to easily drop forms and dynamic content into
your WordPress pages and posts

• 

With a single login, your self-hosted WordPress installation will be securely
connected with Pardot. You’ll be able to track visitors and embed forms without
touching a single line of code

#ET13B2B
Thank You!
You have now successfully completed this
course. Please take a minute to fill out an
evaluation of your course experience. You
can find it on the Connections app!

Don’t have the app? Ask your instructor for a paper evaluation.

#ET13B2B
10 Ways To Get More From Your Pardot Solution

Office Hours: Register at
www2.pardot.com/officehours2013
10 Ways To Get More From Your Pardot Solution

Q&A?
10 Ways to Get More from Your Pardot Solution

Contenu connexe

Tendances

Data Analytics for better Product Decision Making by Mixpanel PM
Data Analytics for better Product Decision Making by Mixpanel PMData Analytics for better Product Decision Making by Mixpanel PM
Data Analytics for better Product Decision Making by Mixpanel PMProduct School
 
Pardot B2B Marketing Automation
Pardot B2B Marketing AutomationPardot B2B Marketing Automation
Pardot B2B Marketing AutomationJulie Minner
 
Take action on customer feedback with surveys and Salesforce
Take action on customer feedback with surveys and SalesforceTake action on customer feedback with surveys and Salesforce
Take action on customer feedback with surveys and SalesforceGetFeedback (by SurveyMonkey)
 
The Key Drivers for SaaS Success
The Key Drivers for SaaS SuccessThe Key Drivers for SaaS Success
The Key Drivers for SaaS SuccessDavid Skok
 
The Incredible Impact of Churn on the Value of Your Company
The Incredible Impact of Churn on the Value of Your CompanyThe Incredible Impact of Churn on the Value of Your Company
The Incredible Impact of Churn on the Value of Your CompanyGainsight
 
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onHow to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onAtlassian
 
Mastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David SacksMastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David Sackssaastr
 
The High-Performance Marketing Plan
The High-Performance Marketing PlanThe High-Performance Marketing Plan
The High-Performance Marketing PlanMohamed Mahdy
 
7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content EffectivenessSearch Engine Journal
 
Lead Lifecycle Management
Lead Lifecycle Management Lead Lifecycle Management
Lead Lifecycle Management Increase A/S
 
SEMrush - Toolbox #5 - Keyword Gap Presentation
SEMrush - Toolbox #5 - Keyword Gap PresentationSEMrush - Toolbox #5 - Keyword Gap Presentation
SEMrush - Toolbox #5 - Keyword Gap PresentationJake Bohall
 
Content SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingContent SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingTopRank Marketing Agency
 
Customer Acquisition Process Steps PowerPoint Presentation Slides
Customer Acquisition Process Steps PowerPoint Presentation SlidesCustomer Acquisition Process Steps PowerPoint Presentation Slides
Customer Acquisition Process Steps PowerPoint Presentation SlidesSlideTeam
 
Product Marketing Objectives Scorecard
Product Marketing Objectives Scorecard Product Marketing Objectives Scorecard
Product Marketing Objectives Scorecard Demand Metric
 
Webcast: Intro to LinkedIn Campaign Manager
Webcast: Intro to LinkedIn Campaign ManagerWebcast: Intro to LinkedIn Campaign Manager
Webcast: Intro to LinkedIn Campaign ManagerLinkedIn
 
B2B Marketing Strategy check-list in 2022
B2B Marketing Strategy check-list in 2022B2B Marketing Strategy check-list in 2022
B2B Marketing Strategy check-list in 2022waseemkhalayleh
 
hreflang across the globe
hreflang across the globehreflang across the globe
hreflang across the globeJoost de Valk
 
10 Laws of Customer Success
10 Laws of Customer Success10 Laws of Customer Success
10 Laws of Customer SuccessGainsight
 
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
 

Tendances (20)

Data Analytics for better Product Decision Making by Mixpanel PM
Data Analytics for better Product Decision Making by Mixpanel PMData Analytics for better Product Decision Making by Mixpanel PM
Data Analytics for better Product Decision Making by Mixpanel PM
 
Pardot B2B Marketing Automation
Pardot B2B Marketing AutomationPardot B2B Marketing Automation
Pardot B2B Marketing Automation
 
Take action on customer feedback with surveys and Salesforce
Take action on customer feedback with surveys and SalesforceTake action on customer feedback with surveys and Salesforce
Take action on customer feedback with surveys and Salesforce
 
The Key Drivers for SaaS Success
The Key Drivers for SaaS SuccessThe Key Drivers for SaaS Success
The Key Drivers for SaaS Success
 
The Incredible Impact of Churn on the Value of Your Company
The Incredible Impact of Churn on the Value of Your CompanyThe Incredible Impact of Churn on the Value of Your Company
The Incredible Impact of Churn on the Value of Your Company
 
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onHow to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
 
Mastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David SacksMastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David Sacks
 
The High-Performance Marketing Plan
The High-Performance Marketing PlanThe High-Performance Marketing Plan
The High-Performance Marketing Plan
 
7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness
 
Lead Lifecycle Management
Lead Lifecycle Management Lead Lifecycle Management
Lead Lifecycle Management
 
SEMrush - Toolbox #5 - Keyword Gap Presentation
SEMrush - Toolbox #5 - Keyword Gap PresentationSEMrush - Toolbox #5 - Keyword Gap Presentation
SEMrush - Toolbox #5 - Keyword Gap Presentation
 
Content SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingContent SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content Marketing
 
Customer Acquisition Process Steps PowerPoint Presentation Slides
Customer Acquisition Process Steps PowerPoint Presentation SlidesCustomer Acquisition Process Steps PowerPoint Presentation Slides
Customer Acquisition Process Steps PowerPoint Presentation Slides
 
Gartner Introduction
Gartner IntroductionGartner Introduction
Gartner Introduction
 
Product Marketing Objectives Scorecard
Product Marketing Objectives Scorecard Product Marketing Objectives Scorecard
Product Marketing Objectives Scorecard
 
Webcast: Intro to LinkedIn Campaign Manager
Webcast: Intro to LinkedIn Campaign ManagerWebcast: Intro to LinkedIn Campaign Manager
Webcast: Intro to LinkedIn Campaign Manager
 
B2B Marketing Strategy check-list in 2022
B2B Marketing Strategy check-list in 2022B2B Marketing Strategy check-list in 2022
B2B Marketing Strategy check-list in 2022
 
hreflang across the globe
hreflang across the globehreflang across the globe
hreflang across the globe
 
10 Laws of Customer Success
10 Laws of Customer Success10 Laws of Customer Success
10 Laws of Customer Success
 
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...
 

Similaire à 10 Ways to Get More from Your Pardot Solution

Personalizing Your Prospects Experience
Personalizing Your Prospects ExperiencePersonalizing Your Prospects Experience
Personalizing Your Prospects ExperiencePardot
 
Conversion Hotel 2014: Craig Sullivan (UK) keynote
Conversion Hotel 2014: Craig Sullivan (UK) keynoteConversion Hotel 2014: Craig Sullivan (UK) keynote
Conversion Hotel 2014: Craig Sullivan (UK) keynoteWebanalisten .nl
 
20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid them20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid themCraig Sullivan
 
Pardot Basics Bootcamp
Pardot Basics BootcampPardot Basics Bootcamp
Pardot Basics BootcampPardot
 
20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion Conference20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
 
Lessons from replatforming and increasing conversion through content testing ...
Lessons from replatforming and increasing conversion through content testing ...Lessons from replatforming and increasing conversion through content testing ...
Lessons from replatforming and increasing conversion through content testing ...E-Commerce Brasil
 
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLANwww.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLANCREATEmediaIE
 
Email Marketing and Digital Copywriting
Email Marketing and Digital CopywritingEmail Marketing and Digital Copywriting
Email Marketing and Digital CopywritingSpotler
 
How to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PM
How to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PMHow to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PM
How to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PMProduct School
 
Toronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 SlideshareToronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 SlideshareBrainrider B2B Marketing
 
Converto - B2B Lead Nurturing Best Practices - March 2016
Converto  - B2B Lead Nurturing Best Practices - March 2016Converto  - B2B Lead Nurturing Best Practices - March 2016
Converto - B2B Lead Nurturing Best Practices - March 2016Idan Carmeli
 
Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!
Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!
Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!eGrabber
 
Data Detectives - Presentation
Data Detectives - PresentationData Detectives - Presentation
Data Detectives - PresentationClint Campbell
 
Growth Hacking Strategies For Rapid Growth
Growth Hacking Strategies For Rapid GrowthGrowth Hacking Strategies For Rapid Growth
Growth Hacking Strategies For Rapid GrowthRoland Frasier
 
Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...
Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...
Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...Rahul Deshpande
 
Impress Me or You're Dead — 5 Ways Recruiting Is Morphing Into Marketing
Impress Me or You're Dead — 5 Ways Recruiting Is Morphing Into MarketingImpress Me or You're Dead — 5 Ways Recruiting Is Morphing Into Marketing
Impress Me or You're Dead — 5 Ways Recruiting Is Morphing Into MarketingHuman Capital Media
 
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
 
Buildingresumes
BuildingresumesBuildingresumes
Buildingresumesshasteen
 
15 tips for bullet proof requirements analysis on SharePoint projects
15 tips for bullet proof requirements analysis on SharePoint projects15 tips for bullet proof requirements analysis on SharePoint projects
15 tips for bullet proof requirements analysis on SharePoint projectsDocFluix, LLC
 

Similaire à 10 Ways to Get More from Your Pardot Solution (20)

Personalizing Your Prospects Experience
Personalizing Your Prospects ExperiencePersonalizing Your Prospects Experience
Personalizing Your Prospects Experience
 
Conversion Hotel 2014: Craig Sullivan (UK) keynote
Conversion Hotel 2014: Craig Sullivan (UK) keynoteConversion Hotel 2014: Craig Sullivan (UK) keynote
Conversion Hotel 2014: Craig Sullivan (UK) keynote
 
20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid them20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid them
 
Pardot Basics Bootcamp
Pardot Basics BootcampPardot Basics Bootcamp
Pardot Basics Bootcamp
 
20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion Conference20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion Conference
 
Lessons from replatforming and increasing conversion through content testing ...
Lessons from replatforming and increasing conversion through content testing ...Lessons from replatforming and increasing conversion through content testing ...
Lessons from replatforming and increasing conversion through content testing ...
 
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLANwww.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
 
Email Marketing and Digital Copywriting
Email Marketing and Digital CopywritingEmail Marketing and Digital Copywriting
Email Marketing and Digital Copywriting
 
How to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PM
How to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PMHow to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PM
How to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PM
 
Toronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 SlideshareToronto Pardot User Group - Mar 26 Slideshare
Toronto Pardot User Group - Mar 26 Slideshare
 
Converto - B2B Lead Nurturing Best Practices - March 2016
Converto  - B2B Lead Nurturing Best Practices - March 2016Converto  - B2B Lead Nurturing Best Practices - March 2016
Converto - B2B Lead Nurturing Best Practices - March 2016
 
Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!
Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!
Stop Pitching, Start Solving -Helping Customers Discover What They Really Want!
 
Data Detectives - Presentation
Data Detectives - PresentationData Detectives - Presentation
Data Detectives - Presentation
 
Email Marketing & Google Tage Manager - SLCHUG April 26, 2018
Email Marketing & Google Tage Manager - SLCHUG April 26, 2018Email Marketing & Google Tage Manager - SLCHUG April 26, 2018
Email Marketing & Google Tage Manager - SLCHUG April 26, 2018
 
Growth Hacking Strategies For Rapid Growth
Growth Hacking Strategies For Rapid GrowthGrowth Hacking Strategies For Rapid Growth
Growth Hacking Strategies For Rapid Growth
 
Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...
Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...
Product Management - Successful products, Strategy, Finding a job, B2B vs B2C...
 
Impress Me or You're Dead — 5 Ways Recruiting Is Morphing Into Marketing
Impress Me or You're Dead — 5 Ways Recruiting Is Morphing Into MarketingImpress Me or You're Dead — 5 Ways Recruiting Is Morphing Into Marketing
Impress Me or You're Dead — 5 Ways Recruiting Is Morphing Into Marketing
 
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
 
Buildingresumes
BuildingresumesBuildingresumes
Buildingresumes
 
15 tips for bullet proof requirements analysis on SharePoint projects
15 tips for bullet proof requirements analysis on SharePoint projects15 tips for bullet proof requirements analysis on SharePoint projects
15 tips for bullet proof requirements analysis on SharePoint projects
 

Plus de Pardot

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicPardot
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing StatsPardot
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesPardot
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page InspirationPardot
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterPardot
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing AutomationPardot
 
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotThe Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingPardot
 
The Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMThe Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMPardot
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot
 
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot
 
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationPardot
 
Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationPardot
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelinePardot
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationPardot
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersPardot
 
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsLead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsPardot
 

Plus de Pardot (20)

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats Infographic
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of Thrones
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page Inspiration
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That Matter
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing Automation
 
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotThe Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead Nurturing
 
The Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMThe Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRM
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For America
 
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List Email
 
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing Automation
 
Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot Integration
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing Automation
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
 
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsLead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts
 

Dernier

Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 

Dernier (20)

Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 

10 Ways to Get More from Your Pardot Solution

  • 1. 10 Ways To Get More From Your Pardot Solution #ET13B2B TJ Gephart Chris Heiden
  • 2. Who Are These Guys? TJ Gephart (@tjgephart) Chris Heiden (@chris_heiden) Manager, Client Services Channel Manager & Sales Engineer Pardashian since July 2008 Pardashian since February 2009 #ET13B2B
  • 3. Introductions 1.  Name 2.  Company 3.  Role 4.  Wildcard! Share something random. #ET13B2B
  • 4. POLL – How Long Have You Been Using Pardot? #ET13B2B
  • 5. Results – How Long Have You Been Using Pardot? #ET13B2B
  • 6. POLL – How comfortable do you feel with Pardot? #ET13B2B
  • 7. POLL – How comfortable do you feel with Pardot? #ET13B2B
  • 8. 10 Ways To Get More From Your Pardot Solution #1: Forms
  • 9. What Will Be Discussed - Forms •  Label Placement/Style Statistics •  Progressive Profiling •  Dependent Fields #ET13B2B
  • 11. Label Position/Alignment Conclusion •  Ideally, label position above the input field •  If label position is needed left of input field, make right aligned •  Right aligned is over 50% quicker than left aligned Source: http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php #ET13B2B
  • 12. What Not To Do 1.  Way too many fields! 2.  Break down forms into three to four passes at the form to gather information 3.  Bonus: What’s your favorite field on this form? #ET13B2B
  • 13. Thoughts on Forms There is a 5% decrease in completion for every field over 4 fields you have on a form Track behavior, not their ability to fill out a long form #ET13B2B
  • 15. Dependent Fields To setup, edit the initial field that needs to be completed •  Ex: If country is US or Canada, ask for State/Province •  Edit Country field to set up dependency No Nesting •  Can’t make a field dependent upon another dependent field #ET13B2B
  • 16. 10 Ways To Get More From Your Pardot Solution #2: Emails
  • 17. What Will Be Discussed - Emails •  Enhanced Email Editor •  Test Lists •  Transactional Emails •  Moving over to ExactTarget’s mail servers •  Advanced Email Testing and Reports #ET13B2B
  • 18. Enhanced Email Editor •  Now for new customers, real soon™ for existing •  New Templates are responsive! Emails will look great on computer, tablet, and phone •  Edit Graphical, HTML, Text, and Preview in one area •  History! Retrieve old edits when mistake is made •  Live edits in preview #ET13B2B
  • 21. Send to Test List •  Ability to send to internal list •  Add existing users to test list as prospects by going to “Admin > Users & Groups” •  All variable tags and links will work as a live email. •  No need to waste email quota on old “test emails” •  Make sure you have a default mail merge set! #ET13B2B
  • 22. Send to Test List #ET13B2B
  • 23. Transactional Emails •  Coming real soon™ •  Send emails to all customers •  No matter if opted out •  No unsubscribe will be required •  Not used for marketing emails. •  Customer announcement for service outages, downtime, etc. #ET13B2B
  • 25. Moving to ET Email Servers •  Now for new clients, others soon •  Pardot’s internal MTA is great, ExactTarget’s is AWESOME! •  ET sends millions of emails a day for Gap, Microsoft, Nike, etc… •  More information on this soon #ET13B2B
  • 26. Advanced Email Testing & Reporting •  Not included in all packages •  Contact advocate for upgrade information •  See how emails look in all major email clients, tablets, and phones. Spam and subject line previews. •  Want to know how many times your email was: •  Forwarded/ Printed •  Skimmed, Glanced, Read •  Opened in which clients #ET13B2B
  • 27. Advanced Email Testing & Reporting #ET13B2B
  • 28. Advanced Email Testing & Reporting #ET13B2B
  • 29. Advanced Email Testing & Reporting #ET13B2B
  • 30. 10 Ways To Get More From Your Pardot Solution #3: Lead Qualification
  • 31. What Will Be Discussed – Lead Qualification •  Scoring •  Grading •  Special Activities #ET13B2B
  • 32. Score or Grade – Which is Better? #ET13B2B
  • 33. Which Prospect Would You Prefer? Prospect A Score: 173 Score: 57 Grade: F #ET13B2B Prospect B Grade: A-
  • 34. Difference Between Scoring and Grading Scoring Grading Implicit Information Explicit Information •  pages viewed, forms completed, etc. •  industry, company size, job title, location, etc. "Out of the Box” Setup is required Setup Via Scoring Rules Setup Via Profiles #ET13B2B
  • 35. Scoring •  Quick numeric value of activity and engagement with you •  Benefits and main usage •  seeing and measuring activity and engagement •  general quality of lead – tool to organize follow up •  specific trigger for assignment #ET13B2B
  • 36. Getting Started with Scoring •  Start with default Baseline Scoring Admin > Automation Settings > Scoring Rules •  Automatically set up out of the box •  Focus on tracking activities first and then evaluate scoring model results to see if it works! #ET13B2B
  • 37. Customizing Scoring 1)  Baseline Scoring Rules 2)  Automation Rules #ET13B2B
  • 41. Advanced Scoring Topics 1) Lead Decay 2) Reset to Zero #ET13B2B
  • 42. Why Should I use Grading? •  Quickly identify truly qualified leads •  Validates the marketing team's efforts #ET13B2B
  • 44. Preparing Grading Setup Meet with all stakeholders to outline the ideal prospect. 1) What criteria does your organization look at? •  Company Size, Location, Industry, Job Title, etc... 2) What is the weight of each criteria? •  Criteria weighed equally or different? •  1/3 grade increments (1/3, 2/3, 1 grade) 3) What values do you look for in those criteria? •  Location: United States, Canada, etc... •  Job Title: C-Level, VPs #ET13B2B
  • 45. Advanced Grading Topics Have one value increase grade by more than 1 letter: A)  Double Profile Criteria B)  Automation Rule #ET13B2B
  • 46. Lead Assignment – Sliding Scale •  Higher the grade the lower the score needed •  The lower the grade the higher the score needed •  Disregard “F”s 300 250 200 150 100 50 0 #ET13B2B A B C D
  • 47. 10 Ways To Get More From Your Pardot Solution #4: Nurture Strategy
  • 48. What Will Be Discussed – Nurture Strategy •  Types of Leads •  Types of drips for these leads •  Lead Nurturing Lab #ET13B2B
  • 49. Types of Leads •  There are three main lead types that you should classify your leads as: •  New Leads •  Existing Leads •  Warm to Sales Ready Leads #ET13B2B
  • 50. Types of Leads – New Leads •  Leads that have never heard of your company or organization before: •  Obtained from a tradeshow •  Other authorized (non-purchased way) •  Don’t just try to sell the product from the start •  Use a 1 – 2 – 3 Drip Campaigns #ET13B2B
  • 51. Types of Leads – New Leads – 1-2-3 Drips •  Stage 1: Unidentified need •  They don’t even know that they need the solution/benefit •  Don’t mention your company name, keep information to more industry information •  Stage 2: Identified need, but not ready to buy •  Not ready to solve their pain point yet •  They are now starting to be interested, introduce your company and product at this time •  Stage 3: Starting to evaluate •  Know the pain point and ready to solve it •  Hit hard about your company and why you are the best option for the prospect. Pass onto sales. #ET13B2B
  • 52. Types of Leads – New Leads – 1-2-3 Drip Carrots •  Example for Stage One: •  Subject: Here is an article that I thought you might like… •  CTA: Link to the article •  Carrot: Here is a link to a whitepaper as well •  Example for Stage Two: •  Subject: Here is a datasheet on Marketing Automation •  CTA: Link to datasheet •  Carrot: Watch a demo on Pardot •  Stage Three does not need a carrot. If they click on CTA – Get in sales hands! #ET13B2B
  • 53. Types of Leads – Existing Leads •  It is expensive to obtain new leads, use your existing database •  A minimal percentage of your database are customers •  No need to introduce the industry as these are existing leads, they have been introduced •  Mix stage two and three emails #ET13B2B
  • 54. Types of Leads – Existing Leads – Lost Opps •  Stay top of mind of any lost deals •  Send “loving” emails to prospects, checking in on them and their current solution •  Don’t mention switching to your offering •  Ask if they have any questions on industry practices and thoughts •  Mention that you are there to help if needed •  Towards end of contract term, turn emails into more sales focused #ET13B2B
  • 55. Types of Leads – Warm to Sales Ready •  Shown interest but not sales ready leads •  Downloaded a Whitepaper or Datasheet •  Attended a Webinar •  Watched a Video •  Not actions saying they want product today or demo •  Send all stage three emails to drive them to a demo •  Use scoring to push them to sales ready (100) and assign out! #ET13B2B
  • 56. Interactive Nurturing Lab •  Pardot has a great resource to help set up your first drip programs and examples •  pardot.com/ nurturing-lab #ET13B2B
  • 57. 10 Ways To Get More From Your Pardot Solution #5: CRM Integration
  • 58. POLL – What CRM do you use? #ET13B2B
  • 59. POLL – What CRM do you use? #ET13B2B
  • 60. What Will Be Discussed – CRM Integration •  PD Fields •  Activities •  Add To List •  Lead Deck •  Completion Actions •  Send Pardot Email #ET13B2B
  • 61. CRM Layouts TIP: Ensure you have latest version installed A) Prospect Fields (Score, Grade, URL, etc) B) Prospect Activities #ET13B2B
  • 62. CRM Layouts C) CRM lists D) Social Data #ET13B2B
  • 63. LeadDeck in CRM (SFDC/SugarCRM) #ET13B2B
  • 64. Completion Actions •  Add to salesforce.com Campaign •  Assign via salesforce.com assignment rule •  Create salesforce.com task (next page) #ET13B2B
  • 66. Send salesforce.com Email •  Send One-To-One emails from salesforce.com •  Tracks opens and clicks •  Ability to use marketing emails directly in CRM •  Select on template emails available to be used in CRM #ET13B2B
  • 68. Latest SFDC AppExchange Package Updates Just Released: •  Pardot Conversion Name •  Pardot Conversion Date •  Pardot Conversion Type Coming Soon: •  Pardot Hard Bounce Date •  Pardot Hard Bounce Reason •  Pardot Hard Bounce Email Type •  Pardot Hard Bounce Email Subject #ET13B2B
  • 69. 10 Ways To Get More From Your Pardot Solution #6: Be Dynamic!
  • 70. What Will Be Discussed – Be Dynamic! •  Dynamic List •  Dynamic Content •  Emails •  Website #ET13B2B
  • 71. Dynamic List Overview •  You can create a list of prospects that is tailored to specific criteria •  Create the new list, select the criteria and if a prospect matches that criteria then they are added to the dynamic list •  If for some reason they no longer match the criteria, they will be removed from the list #ET13B2B
  • 73. Dynamic List vs. Static Lists •  You cannot manually add or remove prospects to dynamic lists •  Because of this, you will not see dynamic lists as an option in dropdowns in the import screen, data tables or anywhere else throughout Pardot where you manually control list membership •  You also will not see dynamic lists in the CRM list management view dropdown •  Note: Existing static lists cannot be converted into dynamic lists #ET13B2B
  • 74. Dynamic List Usage Notes •  Dynamic lists can be made into a public list and displayed on your Email Preference Center where prospects can optout of the list if they choose •  Only prospects who meet the dynamic list criteria will be able to see public dynamic lists on Email Preference Pages •  If you split a dynamic list, the resulting lists will be static. •  This means that a prospect will not automatically be added to the split lists (via the dynamic rule criteria) once the split has occurred •  These new static lists will now exist in addition to the original dynamic list that was split #ET13B2B
  • 75. Dynamic Content for form and emails •  You can display certain HTML content on your website or Pardot forms, landing pages, layout templates and emails based on a prospect’s score, grade, or field value for default fields or custom fields •  Have specialized call outs that tailor to a product interest or attribute •  Available for Enterprise and Ultimate editions #ET13B2B
  • 76. Dynamic Content for form and emails •  Set up in Content >> Dynamic Content #ET13B2B
  • 77. Dynamic Content for Website Callouts •  Click on Embed Code to be given javascript to place on own website or Landing page •  Test by clicking on testing tools once placed to see how a prospect would see the content #ET13B2B
  • 78. Dynamic Content for Email •  Click on lightning bolt in WYSIWYG to access dynamic content module to select block #ET13B2B
  • 79. 10 Ways To Get More From Your Pardot Solution #7: Import Validation
  • 80. What Will Be Discussed – Import Validation! •  Import Validation •  Import Errors #ET13B2B
  • 81. Why Should You Validate? •  Validating your values on import ensures that your data is as clean and uniform as possible •  Uniform values help keep your data consistent when syncing with your CRM •  Removing variations in your field values make it easy to implement rules around your values #ET13B2B
  • 82. Setting Up Validation •  Set up in the Admin >> Prospect Fields section of Pardot •  Check box “Validate this field on import” #ET13B2B
  • 84. What to do with errors? •  Pardot will give you an error reports for all imports •  Export the CSV with the errors •  Fix the errors and reimport to adhere to validation #ET13B2B
  • 85. 10 Ways To Get More From Your Pardot Solution #8: Reporting
  • 86. What Will Be Discussed – Reporting •  Lifecycle Reporting •  GoodData #ET13B2B
  • 87. Lifecycle Reporting •  The Prospect Lifecycle report combines your marketing and sales reports in one place to give you a high-level view of your sales cycle’s health •  By reviewing the report you will have an idea of how well your marketing and sales organizations are working together, as well as see areas for improvement •  Can be filtered by date to show time period you need to report on #ET13B2B
  • 89. GoodData Reporting •  Can be set up in Admin >> Connectors. •  Not turned on automatically for accounts (privacy reasons) •  SSO available in application •  GoodData is a Business Intelligence tool that allows syncing of data from the account to the corresponding GoodData account •  This connector allows for the creation of reports to be placed on the dashboard or emailed automatically #ET13B2B
  • 91. 10 Ways To Get More From Your Pardot Solution #9: Connectors
  • 92. What Will Be Discussed – Connectors Items included as a part of the connector module: •  •  •  •  •  •  •  #ET13B2B bit.ly Connector EventBrite FullContact GoodData Google AdWords Google Analytics Data.com •  •  •  •  •  •  Olark Chat Social Posting Twilio UserVoice Webinars Wistia
  • 93. bit.ly Connector •  bit.ly offers URL redirection service with real-time link tracking •  The bit.ly connector is available for Professional, Enterprise, and Ultimate Edition accounts •  A bit.ly short link will automatically be created for landing pages, multivariate tests, and files •  If the client has their own custom domain (via bit.ly account), the connector will automatically use their custom domain when shortening your URLs #ET13B2B
  • 95. Eventbrite Connector •  Eventbrite provides all the online tools needed to sell tickets and bring people together for an event •  Eventbrite connector is available for Professional, Enterprise, and Ultimate Edition accounts •  View registrations and attendance as prospect activities and automatically scores event registrations and attendance in the prospects record #ET13B2B
  • 97. GoodData Connector •  The GoodData connector is available for Professional, Enterprise, and Ultimate Edition accounts •  GoodData is a Business Intelligence tool that allows syncing of data from the account to the corresponding GoodData account •  This connector allows for the creation of reports to be placed on the dashboard or emailed automatically #ET13B2B
  • 99. Google AdWords Connector •  Google AdWords connector is included with Enterprise and Ultimate level accounts. Can be added to Professional Edition accounts for $300 per month •  Google AdWords connector calculates cost per vetted prospect, cost per opportunity, cost per sale, and marketing ROI by tying your Google AdWords into your CRM opportunity data •  If a client has more than one Google Adwords account, they can connect as many as they would like #ET13B2B
  • 100. Google AdWords Connector Keyword 1 Keyword 2 Keyword 3 Keyword 4 Keyword 5 Keyword 6 Keyword 7 #ET13B2B $3,451.2 3 $23,151. 78 $23,151. 78 $23,151. 78 $3,451.2 3 $23,151. 78 $3,451.2 3 $2,211.0 3 $19,823. 74 $19,823. 74 $19,823. 74 $2,211.0 3 $19,823. 74 $2,211.0 3
  • 101. Google Analytics Connector •  The Google Analytics connector is available for Professional, Enterprise, and Ultimate Edition accounts •  The connector will allow those clients using Google Analytics keyword tags in URLs to pass those tags into the prospect record •  Implementing the Google Analytics collector allows clients to pass Google Analytics parameters into their CRM system and gain greater insight into lead sources, mediums, and campaigns if it is their first touch point #ET13B2B
  • 102. Google Analytics Connector •  Data will be collected from all five of the Google Analytics Tags: campaign name, medium, source, content, and term if a prospect’s first touch point is clicking the appended URL #ET13B2B
  • 103. Data.com Connector •  The Data.com connector is available for Professional, Enterprise, and Ultimate Edition accounts •  The connector does not integrate with paid Data.com account types •  Since the data is crowd-sourced, it may be inaccurate or incomplete. For this reason, there is not a way to mass sync all prospects with Data.com #ET13B2B
  • 104. Data.com Connector •  Once the icon is clicked at either the name or company level, a box will pop up with the corresponding information located by Data.com •  The data in the table displays the information which already exists for the prospect and information found by Data.com •  Click the boxes next to the corresponding data you would like to have synced over by Data.com into the prospect record. Click Send to Pardot to complete the data sync #ET13B2B
  • 105. Olark Connector •  The Olark chat connector is available for Professional, Enterprise, and Ultimate Edition accounts •  Clients can use for sales and support of their products and services. Service levels and pricing are available at olark.com •  The integration allows your clients to create prospects from Olark chats, view chat activities in prospect records, and score prospects’ chats to aid in lead qualification #ET13B2B
  • 106. Olark Connector •  Once a prospect engages with your client in chat using Olark, the transcript will be available in their prospect activity history table •  Clicking Chat Transcript will take your client to the actual transcript in Olark #ET13B2B
  • 107. FullContact Connector •  The Social Posting connectors is available for Enterprise and Ultimate Edition accounts. Professional Edition can add this service for $300 per month •  The connector checks prospects for their profile names/links on LinkedIn, Twitter, Facebook, and Klout. If publicly available, the system may also pull location data and a snippet or summary about the prospect •  The connector compiles publicly available social data through FullContact #ET13B2B
  • 108. FullContact Connector •  If FullContact was able to locate a public image which corresponds with the prospect’s email address, it will be populated into the prospect record. To search for this prospect on social media, click the corresponding social media icons next to their name or company. Or click on Social Data to see a list of all corresponding social media accounts with the same email address. #ET13B2B
  • 109. Social Posting Connectors •  Social Posting connectors are available for Professional, Enterprise, and Ultimate Edition accounts •  These connectors allow clients to schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts •  If a link begins with http:// or https:// in a Pardot social post, Pardot re-writes the link as a trackable link with the client’s company custom bit.ly pro URL #ET13B2B
  • 110. Social Posting Connector •  Click +Add Social Post to create and track a social media post •  Select the Accounts which you’d like to post •  Select the date and time to Post Later or Post Now to post immediately #ET13B2B
  • 111. Social Posting Connector Message Details Prospects who engaged with post Link Statistics #ET13B2B
  • 112. Twilio Connector •  The Twillio connector is available for Professional, Enterprise, and Ultimate Edition accounts. For current pricing, check out twilio.com •  The Twilio is a service that allows your client’s to instantly follow up with prospects via phone •  When a prospect submits a form, your selected user will get a phone call that will inform them of the form submission and give them the option to connect with the prospect by phone if number is known #ET13B2B
  • 113. Twilio Connector •  Add Twilio as a completion action on a form or form handler and select the user who should be notified of the submission #ET13B2B
  • 114. UserVoice Connector •  Integration with Uservoice allows users to integrate customer service information directly into a prospect or customer’s profile. Visit uservoice.com for current pricing •  Seamlessly capture UserVoice activity like giving product feedback or contacting support •  The client can leverage those activities by using them as signals for scoring leads #ET13B2B
  • 115. UserVoice Connector •  Activity and engagement via UserVoice will sync with the corresponding prospect record #ET13B2B
  • 116. Webinar Connectors •  Connectors for GoToWebinar, ReadyTalk and Webex are available for Professional, Enterprise, and Ultimate Edition accounts •  Pardot integrates with these webinar platforms to seamlessly register attendees for events, report on attendance, and display and score activity all from within the Pardot marketing automation system #ET13B2B
  • 117. Webinar Connectors •  Webinar activity and engagement will sync to the corresponding prospect record #ET13B2B
  • 118. Wistia Connector •  Wistia offers the ability to track and monitor the success of the clients video marketing efforts •  The video hosting platform is geared towards businesses •  The connector allows clients to see the prospects who are interacting with their videos #ET13B2B
  • 120. Wistia Connector •  Clicking on a specific video name will provide additional prospect engagement information #ET13B2B
  • 121. Wistia Connector •  Wistia video activity and engagement will sync to the corresponding prospect record #ET13B2B
  • 122. 10 Ways To Get More From Your Pardot Solution #10: Additional Features
  • 123. Unified Marketing Calendar Just Released: September 13th Contents Include: •  Emails (Scheduled or Past) •  Social posts •  Events (via Eventbrite) •  Webinars (via GoToWebinar, WebEx, or ReadyTalk) #ET13B2B
  • 126. LeadDeck •  LeadDeck provides real-time notifications of prospect actions •  See campaign performance as it happens •  Provides pop-up notifications when a prospect is on your client’s site or has submitted information #ET13B2B
  • 127. LeadDeck •  Clicking on a prospect or visitor will display more information including previous activities, location, email address and more •  If the client is using a CRM connector, they can also click the CRM logo to jump to the associated lead or contact record in the CRM #ET13B2B
  • 128. LeadDeck •  Ability to customize the sliders which appear within LeadDeck •  First select what sort of visitors or prospects to monitor •  Then choose the type of activities to watch (or leave blank to monitor all activities) •  Finally choose what geographies your clients would like to restrict monitoring #ET13B2B
  • 129. Email Plugins Track individual emails that are sent directly from your email client to prospects Best Practices •  Mask the link with anchor text •  Only 1 recipient per email Email Plug-ins available •  •  Outlook 2003/2007/2010/2013 •  Apple Mail •  Gmail plug-in (Firefox & Chrome) •  #ET13B2B salesforce.com Mozilla Thunderbird
  • 130. Wordpress Plugin •  The Pardot WordPress Plugin lets you to easily drop forms and dynamic content into your WordPress pages and posts •  With a single login, your self-hosted WordPress installation will be securely connected with Pardot. You’ll be able to track visitors and embed forms without touching a single line of code #ET13B2B
  • 131. Thank You! You have now successfully completed this course. Please take a minute to fill out an evaluation of your course experience. You can find it on the Connections app! Don’t have the app? Ask your instructor for a paper evaluation. #ET13B2B
  • 132. 10 Ways To Get More From Your Pardot Solution Office Hours: Register at www2.pardot.com/officehours2013
  • 133. 10 Ways To Get More From Your Pardot Solution Q&A?