First 5 Campaigns to user for Marketing Automation

•

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Join Mathew Sweezey, Sr. Sales Manager at Pardot, as he steps through five campaigns that will give you a great running start to your marketing automation campaign efforts and quick wins for great results.

Technologie Business

First
5
Campaigns

to
use
for
MarkeCng
AutomaCon

Presented
by:

Mathew
Sweezey,
Sr.
Sales
Manager,
Pardot

April
26,
2012

Agenda

•  Basics

•  Social
Campaign

•  Nurturing
Campaign

•  Webinar
Campaign

•  Cold
Lead
Campaign

Basic
Lead
Gen
Campaign

Begin
at
the
Beginning

Drive
Interest

•  Have
you
seen
this?

•  Did
you
vote?

•  #Webinar

•  @people
with
large
following

•  Stay
focused
on
the
medium

• 
Use
iframe
forms
for
Facebook

Convert

•  Keep
your
quesCons
short

•  Don’t
use
“Submit”
buVon

•  Don’t
waste
quesCons

•  People
Lie

•  Use
Progressive
forms

Automa<ons

•  Segment
into
lists

•  Score
for
acCon

•  Put
on
Nurturing
program

•  NoCfy
Sales

•  Auto-‐responder
Email

•  Qualify
as
MQL

•  Create
task
in
CRM

Repor<ng

•  Look
at
every
step

•  Google
industry
stats

•  Keep
Track
of
your
stats

•  Follow
trends

•  Create
dashboards

•  Understand
your
markeCng

stages

•  ROI
report

Driving
Traﬃc
with
Social

Use
auto
social
posCng
to
post
pre
and
post
your

content
going
out
to
drive
more
awareness.

•  Use
Short
Links
from
Pardot

•  Understand
Custom
Redirects

•  Use
#hastags
for
auto
RT

•  Use
AutoposCng
for
nurturing
via
social

channels

Use
video
as
content.
Make
sure
you
have
a

call
to
acCon
in
your
video,
or
on
the
side.

•  Hosted
soluCons
allow
for
call
to
acCons

and
tracking

•  Hosted
soluCons
allow
for
branding

•  Hosted
soluCons
also
allow
for
tracking
of

your
videos

Cold
Lead
Recycling

Warming
up
cold
leads

Contact
Informa<on

Pardot

Mathew
Sweezey
950
East
Paces
Ferry
Rd

Sr.
Sales
Manager

Suite
3300

mathew.sweezey@pardot.com
Atlanta,
Georgia
30326

@msweezey

404.492.6848

877.3B2B.ROI

www.pardot.com

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First 5 Campaigns to user for Marketing Automation

1. First 5 Campaigns to use for MarkeCng AutomaCon Presented by: Mathew Sweezey, Sr. Sales Manager, Pardot April 26, 2012

2. Agenda •  Basics •  Social Campaign •  Nurturing Campaign •  Webinar Campaign •  Cold Lead Campaign

3. Basic Lead Gen Campaign Begin at the Beginning

4. Basics of Marke<ng Campaigns

5. Basic Campaign Explained

6. Drive Interest •  Have you seen this? •  Did you vote? •  #Webinar •  @people with large following •  Stay focused on the medium •  Use iframe forms for Facebook

7. Convert •  Keep your quesCons short •  Don’t use “Submit” buVon •  Don’t waste quesCons •  People Lie •  Use Progressive forms

8. Automa<ons •  Segment into lists •  Score for acCon •  Put on Nurturing program •  NoCfy Sales •  Auto-‐responder Email •  Qualify as MQL •  Create task in CRM

9. Repor<ng •  Look at every step •  Google industry stats •  Keep Track of your stats •  Follow trends •  Create dashboards •  Understand your markeCng stages •  ROI report

10. Social Campaigns Easy Campaigns

11. Driving Traﬃc with Social Use auto social posCng to post pre and post your content going out to drive more awareness. •  Use Short Links from Pardot •  Understand Custom Redirects •  Use #hastags for auto RT •  Use AutoposCng for nurturing via social channels Use video as content. Make sure you have a call to acCon in your video, or on the side. •  Hosted soluCons allow for call to acCons and tracking •  Hosted soluCons allow for branding •  Hosted soluCons also allow for tracking of your videos

12. Drip Programs Nurturing Notes

13. Basic Nurturing Campaign List

14. Detailed Drip Program 6 11 6

15. Drip Email Basics

16. Webinar Campaign Lunch and Learn

17. Webinar Campaign

18. Cold Lead Recycling Warming up cold leads

19. Cold Lead Recycling

20. Cold Lead Drip 6 6 14

21. Ques<ons Stupid ones are Okay!

22. Contact Informa<on Pardot Mathew Sweezey 950 East Paces Ferry Rd Sr. Sales Manager Suite 3300 mathew.sweezey@pardot.com Atlanta, Georgia 30326 @msweezey 404.492.6848 877.3B2B.ROI www.pardot.com