Join Mathew Sweezey, Sr. Sales Manager at Pardot, as he steps through five campaigns that will give you a great running start to your marketing automation campaign efforts and quick wins for great results.
6. Drive
Interest
• Have
you
seen
this?
• Did
you
vote?
• #Webinar
• @people
with
large
following
• Stay
focused
on
the
medium
•
Use
iframe
forms
for
Facebook
7. Convert
• Keep
your
quesCons
short
• Don’t
use
“Submit”
buVon
• Don’t
waste
quesCons
• People
Lie
• Use
Progressive
forms
8. Automa<ons
• Segment
into
lists
• Score
for
acCon
• Put
on
Nurturing
program
• NoCfy
Sales
• Auto-‐responder
Email
• Qualify
as
MQL
• Create
task
in
CRM
9. Repor<ng
• Look
at
every
step
• Google
industry
stats
• Keep
Track
of
your
stats
• Follow
trends
• Create
dashboards
• Understand
your
markeCng
stages
• ROI
report
11. Driving
Traffic
with
Social
Use
auto
social
posCng
to
post
pre
and
post
your
content
going
out
to
drive
more
awareness.
• Use
Short
Links
from
Pardot
• Understand
Custom
Redirects
• Use
#hastags
for
auto
RT
• Use
AutoposCng
for
nurturing
via
social
channels
Use
video
as
content.
Make
sure
you
have
a
call
to
acCon
in
your
video,
or
on
the
side.
• Hosted
soluCons
allow
for
call
to
acCons
and
tracking
• Hosted
soluCons
allow
for
branding
• Hosted
soluCons
also
allow
for
tracking
of
your
videos