해당 리포트는 국내 매거진산업 내 주요 브랜드를 대상으로 작성된 리포트 입니다. 각 기업이 운영중인 국내/글로벌 SNS 채널에 대한 ENGAGEMENT 항목들을 바탕으로 다양한 관점에서 2017년 상반기 SNS ENGAGEMENT 순위를 발표한 자료 입니다. 본 리포트와 관련한 문의 사항은 ㈜에스엠투네트웍스 디지털비즈니스사업부 마케팅전략팀으로 문의 주시기 바랍니다. 상담&문의 전화 문의: 031.478.1570 이메일 문의: marketing@sm2net.co.kr 공식 홈페이지: http://www.marketing.sm2net.co.kr/ 공식 블로그: http://blog.naver.com/dmktginsight #맥심 #GQ #아레나 #arena #에스콰이어 #esquire #goout #고아웃 #leon #LOFFICIELHOMMES #luel #muscleoffitness #머슬오브피트니스 #루엘 #루엘매거진 #레옹 #레옹코리아 #로피시엘옴므 #더블유 #보그 #엘르 #쎄씨 #얼루어 #코스모폴리탄 #인스타일 #싱글즈 #마리끌레르 #나일론 #데이즈드앤컨퓨즈드 #그라치아 #바자코리아 #여성동아 #우먼센스 #스타일러주부생활 #여성조선

1. 2017.상반기 매거진산업
MAGAZINE INDUSTRY
SNS RANKING BY ENGAGEMENT

2. 해당 리포트는 국내 매거진산업 내 주요 브랜드들을 대상으로 작성된 리포트 입니다.
각 기업이 운영중인 SNS 채널에 대한 ENGAGEMENT 항목들을 바탕으로
다양한 관점에서 2017년 상반기 SNS 채널 순위를 발표한 자료 입니다.
본 리포트와 관련한 문의 사항은 ㈜에스엠투네트웍스 디지털비즈니스사업부
마케팅전략팀으로 문의 주시기 바랍니다.

3. MEN’s MAGAZINE

4. TOTAL SNS ENGAGEMENT RANKING

5. Total SNS Engagement Ranking
1st
2
3
4
6
8
5
7
9
➢ 남성 매거진 Owned Media의 Total
Engagement 수치를 기준으로 작성
된 순위 입니다.
➢ 대상 미디어
- Facebook
- Instagram
- YouTube
➢ 기간
- 2017.1-2017.6 (상반기)
1,642,167
Total
Engagement
854,967
Total
Engagement
516,921
Total
Engagement193,840
Total
Engagement
77,077
Total
Engagement
64,071
Total
Engagement
65,248
Total
Engagement
57,184
Total
Engagement
2,829
Total
Engagement

6. Total Engagement 가치 환산 Ranking
➢ 비용 환산 기준 / 환율 1,147.1원 적용하여 원화로 산출
➢ SM2네트웍스 마케팅전략팀은 5년간 소셜 데이터 분석
연구 및 주요 소셜미디어마케팅을 전개하는 고객사의
분석 업무 협업 노하우를 바탕으로 주요 SNS 채널
Engagement 항목 별 Value를 개발
➢ 주요채널Value
-Facebook - Like ($ 0.5), Share ($10), Comments ($ 1)
-Instagram - Like ($ 0.5), View ($0.12), Comments ($ 1.5)
-YouTube - Like ($0.5), View ($ 0.12), Comments ($ 2)
Rank Brand Engagement 환산 가치 Engagement 수

7. FACEBOOK

8. Facebook Rank
FACEBOOK TOP ENGAGEMENT RANKING
Period : 2017년 상반기 (2017.01-2017.06)
1 TOTAL
ENGAGEMENT
# of COMMENTS – 18,707
# of SHARE – 52,590
# of LIKES – 347,352
418,649
Total Posts - 972건 | Engagement per post – 430.7
2 TOTAL
ENGAGEMENT
157,868
Total Posts - 529건 | Engagement per post – 298.4
아레나
옴므 플러스
GQ
3 TOTAL
ENGAGEMENT
131,550
Total Posts - 956건 | Engagement per post – 137,6
맥심
4 TOTAL
ENGAGEMENT
28,302
Total Posts - 803건 | Engagement per post – 35.2
에스콰이어
5 TOTAL
ENGAGEMENT
15,176
Total Posts - 128건 | Engagement per post – 118.6
로피시엘
옴므
6 TOTAL
ENGAGEMENT
5,947
Total Posts - 79건 | Engagement per post – 75.3
7 TOTAL
ENGAGEMENT
2,937
Total Posts - 113건 | Engagement per post – 26.0
고아웃
코리아
레옹
8 TOTAL
ENGAGEMENT
2,246
Total Posts - 51건 | Engagement per post – 44.0
루엘
9 TOTAL
ENGAGEMENT
504
Total Posts - 107건 | Engagement per post –4.7
머슬 앤
피트니스
# of COMMENTS – 22,948
# of SHARE – 21,617
# of LIKES – 113,303
# of COMMENTS – 10,330
# of SHARE – 22,942
# of LIKES – 98,278
# of COMMENTS – 1,487
# of SHARE – 3,638
# of LIKES – 23,177
# of COMMENTS – 3,476
# of SHARE – 3,140
# of LIKES – 8,560
# of COMMENTS – 1,322
# of SHARE – 1,066
# of LIKES – 3,559
# of COMMENTS – 243
# of SHARE – 257
# of LIKES – 2,437
# of COMMENTS – 18
# of SHARE – 43
# of LIKES – 2,185
# of COMMENTS – 88
# of SHARE – 62
# of LIKES –354

9. Top 3 Posts by Total Engagement
1
‘GPW-200’
G-SHOCK의 새로운 GRAVITY MASTER
GQ
2
MEET THE MAESTRO
#이현우 and #황교익
GQ
3
Engagements
54,050
·Posted on 2017.3.16 ·Post type - link
COMMENTS – 15
SHARE - 20
LIKES – 54,015
Engagements
20,679
·Posted on 2017.6.22 ·Post type - Photo
COMMENTS – 21
SHARE - 15
LIKES – 20,643
Engagements
20,323
·Posted on 2017.6.1 ·Post type - Video
COMMENTS – 6
SHARE - 20
LIKES – 20,297
박사들의 에어맥스,
나이키랩 VISION-AIR 컬렉션
GQ

10. Facebook POST Ranking Top.3
Facebook LIKE Ranking Top.3
Facebook COMMENT Ranking Top.3
Facebook SHARE Ranking Top.3
1
Total Posts
972건
GQ
2
Total Posts
956건
맥심
3
Total Posts
803건
에스콰이어
1
Total Likes
347,352건
2
Total Likes
113,303건
아레나 옴므
플러스
3
Total Likes
98,278건
맥심
1 2 3
1
Total Shares
52,590건
2
Total Shares
22,942건
맥심
3
Total Shares
21,617건
아레나 옴므
플러스
Total Comments
22,948건
아레나 옴므
플러스
Total Comments
18,707건
지큐
Total Comments
10,330건
맥심
GQ GQ

11. INSTAGRAM

12. Instagram Rank
1 TOTAL
ENGAGEMENT
# of COMMENTS – 1,902
# of LIKES – 434,039
435,941
Total Posts - 692건 | Engagement per post – 630.0
2 TOTAL
ENGAGEMENT
358,622
Total Posts - 364건 | Engagement per post – 985.2
아레나 옴므
플러스
지큐
3 TOTAL
ENGAGEMENT
153,915
Total Posts - 734건 | Engagement per post – 209.7
에스콰이어
4 TOTAL
ENGAGEMENT
73,434
Total Posts - 303건 | Engagement per post – 242.4
고아웃
코리아
5 TOTAL
ENGAGEMENT
56,314
Total Posts - 275건 | Engagement per post – 204.8
레옹
6 TOTAL
ENGAGEMENT
# of COMMENTS - 191
# of LIKES – 54,569
54,760
Total Posts - 320건 | Engagement per post – 171.1
7 TOTAL
ENGAGEMENT
# of COMMENTS – 1,725
# of LIKES – 40,259
41,984
Total Posts - 256건 | Engagement per post – 164.0
로피시엘
옴므
루엘
8 TOTAL
ENGAGEMENT
# of COMMENTS - 95
# of LIKES – 2,107
2,202
Total Posts - 59건 | Engagement per post – 37.3
머슬 앤
피트니스
9 TOTAL
ENGAGEMENT
# of COMMENTS -6
# of LIKES – 379
385
Total Posts - 3건 | Engagement per post – 128.3
맥심
# of COMMENTS – 1,585
# of LIKES – 357,037
# of COMMENTS – 2,291
# of LIKES – 151,624
# of COMMENTS – 1,495
# of LIKES – 71,939
# of COMMENTS – 280
# of LIKES – 56,034
INSTAGRAM TOP ENGAGEMENT RANKING
Period : 2017년 상반기 (2017.01-2017.06)

13. Top 3 Posts by Total Engagement
로피시엘 옴므 YK 에디션
With 엑소 찬열1 프로듀스101시즌2
#라이관린 수트 매너2 아프레스키 뮤직페스티벌 공지
3
로피시엘 옴므
Engagements
6,939
COMMENTS - 755
LIKES – 6,184
·Posted on 2017.4.5 ·Post type - Photo
Engagements
4,471
COMMENTS - 412
LIKES – 4,059
·Posted on 2017.6.12 ·Post type - Video
GQ
ESQUIRE
Engagements
4,419
COMMENTS - 0
LIKES – 4,419
·Posted on 2017.1.12 ·Post type - Photo

14. Instagram POST Ranking Top.3
Instagram LIKE Ranking Top.3Instagram COMMENT Ranking Top.3
1
Total Posts
734건
ESQUIRE
2
Total Posts
692건
GQ
3
Total Posts
364건
아레나 옴므
플러스
1
Total Comments
2,291건
2 3
로피시엘
옴므
Total Comments
1,902건
Total Comments
1,725건
1
Total Likes
434,039건
GQ
2 3
Total Likes
357,037건
Total Likes
151,624건
ESQUIRE GQ 아레나 옴므
플러스
ESQUIRE

15. YouTube

16. YouTube Rank
1 TOTAL
ENGAGEMENT
# of COMMENTS – 469
# of THUMBS UP – 0
# of VIEWS – 1,509,763
1,510,232
Total Posts - 139건 | Engagement per post – 10,865.0
2 TOTAL
ENGAGEMENT
11,623
Total Posts - 8건 | Engagement per post – 1,452.9
에스콰이어
맥심
3 TOTAL
ENGAGEMENT
6,911
Total Posts - 8건 | Engagement per post – 863.9
로피시엘
옴므
4 TOTAL
ENGAGEMENT
2,987
Total Posts - 6건 | Engagement per post – 497.8
레옹
5 TOTAL
ENGAGEMENT
706
Total Posts - 1건 | Engagement per post – 706.0
고아웃
코리아
6 TOTAL
ENGAGEMENT
431
Total Posts - 8건 | Engagement per post – 53.9
7 TOTAL
ENGAGEMENT
377
Total Posts - 5건 | Engagement per post – 75.4
GQ
아레나
옴므
8 TOTAL
ENGAGEMENT
178
Total Posts - 6건 | Engagement per post – 29.7
루엘
9 TOTAL
ENGAGEMENT
123
Total Posts - 11건 | Engagement per post – 11.2
머슬 앤
피트니스
# of COMMENTS – 6
# of THUMBS UP – 173
# of VIEWS – 11,444
# of COMMENTS – 8
# of THUMBS UP – 399
# of VIEWS – 6,504
# of COMMENTS – 1
# of THUMBS UP – 22
# of VIEWS – 2,964
# of COMMENTS – 0
# of THUMBS UP – 0
# of VIEWS – 706
# of COMMENTS – 3
# of THUMBS UP – 20
# of VIEWS – 408
# of COMMENTS – 0
# of THUMBS UP – 9
# of VIEWS – 368
# of COMMENTS – 1
# of THUMBS UP – 0
# of VIEWS – 177
# of COMMENTS – 0
# of THUMBS UP – 0
# of VIEWS – 123
YOUTUBE TOP ENGAGEMENT RANKING
Period : 2017년 상반기 (2017.01-2017.06)

17. Top 3 Posts by Total Engagement
아시아를 들썩인 애플힙과
100만 클릭 몸매, 스위치 가영&두유
MAXIM
1 2 3
Engagements
221,529
·Posted on 2017.5.18 ·Post type - Video
VIEWS – 221,513
COMMENTS - 16
THUMBS UP - 0
스위치 두유 성인식 속옷 해명!?
MAXIM
ㅅㅅ를 위한 내 몸 사용법.avi
MAXIM
Engagements
100,654
·Posted on 2017.3.13 ·Post type - Video
VIEWS – 100,645
COMMENTS - 9
THUMBS UP - 0
Engagements
65,248
·Posted on 2017.3.13 ·Post type - Video
VIEWS – 65,235
COMMENTS - 13
THUMBS UP - 0

18. YouTube POST Ranking Top.3
YouTube THUMBS UP Ranking Top.3
YouTube COMMENT Ranking Top.3
YouTube VIEWS Ranking Top.3
1
Total Posts
139건
맥심
2
Total Posts
11건
머슬앤
피트니스
3
Total Posts
8건
에스콰이어
로피시엘옴므
아레나
1
Total Comments
469건
맥심
2
로피시엘
옴므
3
에스콰이어
Total Comments
8건
Total Comments
6건
1
Total THUMBS UP
399건
2
에스콰이어
3
레옹
Total THUMBS UP
173건
Total THUMBS UP
22건
1 2 3
Total Views
1,509,763건
맥심
Total Views
11,444건
Total Views
6,504건
로피시엘
옴므
에스콰이어
로피시엘
옴므

19. WordCloud

20. WordCloud - Total SNS Top.3 Brands
Period : 2017년 상반기 (2017.01-2017.06)
* SNS ENGAGEMENT 상위 Top.3 브랜드의 Branded Posts로 구성된 워드클라우드 입니다.

21. WOMEN’s MAGAZINE

22. TOTAL SNS ENGAGEMENT RANKING

23. Total SNS Engagement Ranking
1st
4,221,273
Total
Engagement
➢ 여성 매거진 Owned Media의 Total
Engagement 수치를 기준으로 작성
된 순위 입니다.
➢ 대상 미디어
- Facebook
- Instagram
- YouTube
➢ 기간
- 2017.1-2017.6 (상반기)
2
3
4
5
6
8
10
7
9
11
13
12
14
16
15
17
3,216,652
3,454,086
2,673,755
2,720,289
1,829,617
1,285,859
555,550
394,029
114,036
65,774
1,472,489
938,598
517,059
372,853
99,399
1,214

24. Total Engagement 가치 환산 Ranking
➢ 비용 환산 기준 / 환율 1,147.1원 적용하여 원화로 산출
➢ SM2네트웍스 마케팅전략팀은 5년간 소셜 데이터 분석
연구 및 고객사의 주요 소셜미디어마케팅을 전개하는
기업의 분석 업무 협업 노하우를 바탕으로 주요 SNS 채널
Engagement 항목 별 Value를 개발
➢ 주요채널Value
-Facebook - Like ($ 0.5), Share ($10), Comments ($ 1)
-Instagram - Like ($ 0.5), View ($0.12), Comments ($ 1.5)
-YouTube - Like ($0.5), View ($ 0.12), Comments ($ 2)
Rank Brand
Engagement
환산 가치
Engagement 수
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

25. FACEBOOK

26. Facebook Rank
FACEBOOK TOP ENGAGEMENT RANKING
Period : 2017년 상반기 (2017.01-2017.06)
1 TOTAL
ENGAGEMENT
# of COMMENTS – 67,482
# of SHARE – 125,176
# of LIKES – 1,731,580
1,924,238
Total Posts – 1,448건 | Engagement per post – 1,328.9
2 TOTAL
ENGAGEMENT
689,467
Total Posts – 1,460건 | Engagement per post – 472.2
보그
더블유
3 TOTAL
ENGAGEMENT
613,952
Total Posts – 1,522건 | Engagement per post – 403.4
엘르
4 TOTAL
ENGAGEMENT
491,196
Total Posts – 1,324건 | Engagement per post – 371.0
얼루어
5 TOTAL
ENGAGEMENT
462,870
Total Posts – 1,274건 | Engagement per post – 363.3
쎄씨
6 TOTAL
ENGAGEMENT
424,557
Total Posts – 1,096건 | Engagement per post – 387.4
7 TOTAL
ENGAGEMENT
271,124
Total Posts – 11,522건 | Engagement per post – 178.1
코스모폴리탄
싱글즈
8 TOTAL
ENGAGEMENT
154,841
Total Posts - 871건 | Engagement per post – 177.8
마리끌레르
9 TOTAL
ENGAGEMENT
142,242
Total Posts - 659건 | Engagement per post – 215.8
나일론
# of COMMENTS – 83,177
# of SHARE – 156,249
# of LIKES – 450,041
# of COMMENTS – 51,120
# of SHARE – 95,121
# of LIKES – 467,711
# of COMMENTS – 28,092
# of SHARE – 76,804
# of LIKES – 386,300
# of COMMENTS – 88,662
# of SHARE – 35,193
# of LIKES – 339,015
# of COMMENTS – 21,063
# of SHARE – 31,911
# of LIKES – 339,015
# of COMMENTS – 44,375
# of SHARE – 44,965
# of LIKES – 181,784
# of COMMENTS – 16,159
# of SHARE – 17,776
# of LIKES – 120,906
# of COMMENTS – 28,824
# of SHARE – 21,133
# of LIKES –92,285
10 TOTAL
ENGAGEMENT
89,006
Total Posts - 737건 | Engagement per post –120.8
그라치아
# of COMMENTS – 16,210
# of SHARE – 10,422
# of LIKES –62,374

27. Top 3 Posts by Total Engagement
1
#WKoreaModelSearch2017
합격자 10인 뷰티 미션 투표 이벤트
W Korea2
[Singles Event]
뉴트로지나/아비노 기프트 세트 이벤트
Singles3
Engagements
244,932
·Posted on 2017.4.12 ·Post type - Photo
COMMENTS – 1,213
SHARE – 528
LIKES – 243,191
Engagements
164,412
·Posted on 2017.6.28 ·Post type - Video
COMMENTS – 1,663
SHARE – 1,048
LIKES – 161,701
Engagements
152,031
·Posted on 2017.1.31 ·Post type - Photo
COMMENTS – 295
SHARE - 142
LIKES – 151,594
W Korea 5월 커버 – 송중기
W Korea

28. Facebook POST Ranking Top.3
Facebook LIKE Ranking Top.3
Facebook COMMENT Ranking Top.3
Facebook SHARE Ranking Top.3
1
Total Posts
1,522건
엘르 / 코스모폴리탄
2
Total Posts
1,460건
보그
1
Total Likes
1,731,580건
2
Total Likes
467,711건
엘르
3
Total Likes
450,041건
보그
1 2 3
1
Total Shares
156,249건
보그
2
Total Shares
125,176건
더블유
3
Total Shares
95,121건
엘르
Total Comments
88,662건
쎄씨
Total Comments
83,177건
보그
Total Comments
67,482건
더블유
더블유

29. INSTAGRAM

30. Instagram Rank
1 TOTAL
ENGAGEMENT
# of COMMENTS – 26,003
# of LIKES – 2,346,733
2,372,736
Total Posts – 1,493건 | Engagement per post – 1589.2
2 TOTAL
ENGAGEMENT
2,206,675
Total Posts – 1,405건 | Engagement per post – 1570.6
쎄씨
엘르
3 TOTAL
ENGAGEMENT
2,006,877
Total Posts – 1,271건 | Engagement per post – 1579.0
보그
4 TOTAL
ENGAGEMENT
1,870,609
Total Posts – 1,276건 | Engagement per post – 1,466.0
더블유
5 TOTAL
ENGAGEMENT
1,821,147
Total Posts – 1,358건 | Engagement per post – 1,341.1
인스타일
6 TOTAL
ENGAGEMENT
# of COMMENTS – 30,888
# of LIKES – 1,220,583
1,251,471
Total Posts – 1,289건 | Engagement per post – 970.9
7 TOTAL
ENGAGEMENT
# of COMMENTS – 11,212
# of LIKES – 957,068
968,280
Total Posts – 1,397건 | Engagement per post – 693.1
얼루어
코스모폴리탄
8 TOTAL
ENGAGEMENT
# of COMMENTS – 10,300
# of LIKES – 691,888
702,188
Total Posts – 1,156건 | Engagement per post – 607.4
마리끌레르
9 TOTAL
ENGAGEMENT
# of COMMENTS – 12,718
# of LIKES – 456,468
469,186
Total Posts - 774건 | Engagement per post – 606.2
데이즈드 앤
컨퓨즈드
10 TOTAL
ENGAGEMENT
# of COMMENTS – 7,340
# of LIKES – 453,321
460,661
Total Posts - 837건 | Engagement per post – 550.4
싱글즈
Instagram TOP ENGAGEMENT RANKING
Period : 2017년 상반기 (2017.01-2017.06)
# of COMMENTS – 44,165
# of LIKES – 2,162,510
# of COMMENTS – 21,488
# of LIKES – 1,985,389
# of COMMENTS – 26,181
# of LIKES – 1,844,428
# of COMMENTS – 23,549
# of LIKES – 1,797,598

31. Top 3 Posts by Total Engagement
#W웨이팅포유
호머 브라이언트의 Hiplet Video1 메종 에르메스 도산 파크 오픈
레노베이션 축하 셀럽 영상2 제시 모크린 작품 전시 in 페로탱 갤러리
로맨틱한 댄디보이 엑소 찬열, 세훈, 카이, 디오3Wkorea
Engagements
30,388
COMMENTS – 29,007
LIKES – 1,381
·Posted on 2017.2.15 ·Post type - Photo
Engagements
19,509
COMMENTS - 846
LIKES – 18,663
WKorea VogueKorea
Engagements
15,893
COMMENTS - 561
LIKES – 15,332
·Posted on 2017.5.19 ·Post type - Photo ·Posted on 2017.3.15 ·Post type - Photo

32. Instagram POST Ranking Top.3
Instagram LIKE Ranking Top.3Instagram COMMENT Ranking Top.3
1
Total Posts
1,493건
엘르
2
Total Posts
1,405건
쎄씨
3
Total Posts
1,397건
얼루어
1
Total Comments
44,165건
쎄씨
2
코스모폴리탄
3
더블유
Total Comments
30,888건
Total Comments
26,181건
1
Total Likes
2,346,733건
엘르
2
쎄씨
3
보그
Total Likes
2,162,510건
Total Likes
1,985,389건

33. YouTube

34. YouTube Rank
YouTube TOP ENGAGEMENT RANKING
Period : 2017년 상반기 (2017.01-2017.06)
1 TOTAL
ENGAGEMENT
# of COMMENTS – 701
# of THUMBS UP – 9,744
# of VIEWS – 813,477823,922
Total Posts - 60건 | Engagement per post – 13,732.0
2 TOTAL
ENGAGEMENT
784,541
Total Posts - 58건 | Engagement per post – 13,526.6
쎄씨
인스타일
3 TOTAL
ENGAGEMENT
426,426
Total Posts - 255건 | Engagement per post – 1,672.3
더블유
4 TOTAL
ENGAGEMENT
400,641
Total Posts - 106건 | Engagement per post – 3,779.6
싱글즈
5 TOTAL
ENGAGEMENT
307,022
Total Posts - 66건 | Engagement per post – 4,651.8
코스모폴리탄
6 TOTAL
ENGAGEMENT
229,964
Total Posts - 111건 | Engagement per post – 2,071.7
7 TOTAL
ENGAGEMENT
116,782
Total Posts - 101건 | Engagement per post – 1,156.3
그라치아
엘르
8 TOTAL
ENGAGEMENT
112,156
Total Posts - 65건 | Engagement per post – 1,725.5
나일론
9 TOTAL
ENGAGEMENT
95,987
Total Posts - 62건 | Engagement per post – 1,548.2
하퍼스 바자
10 TOTAL
ENGAGEMENT
81,569
Total Posts - 60건 | Engagement per post – 1,359.5
마레끌레르
# of COMMENTS – 680
# of THUMBS UP – 12,243
# of VIEWS – 771,618
# of COMMENTS – 371
# of THUMBS UP – 5,024
# of VIEWS – 421,031
# of COMMENTS – 531
# of THUMBS UP – 11,750
# of VIEWS – 388,360
# of COMMENTS – 157
# of THUMBS UP – 3,149
# of VIEWS – 303,716
# of COMMENTS – 99
# of THUMBS UP – 3,312
# of VIEWS – 226,533
# of COMMENTS – 145
# of THUMBS UP – 2,892
# of VIEWS – 113,745
# of COMMENTS – 205
# of THUMBS UP – 2,872
# of VIEWS – 109,079
# of COMMENTS – 102
# of THUMBS UP – 2,526
# of VIEWS – 93,359
# of COMMENTS – 62
# of THUMBS UP – 1,601
# of VIEWS – 79,906

35. Top 3 Posts by Total Engagement
설리의 데일리 메이크업
With 에스티로더Estee Lauder
쎄씨
1 2 3
Engagements
372,718
·Posted on 2017.5.18 ·Post type - Video
VIEWS – 369,775
COMMENTS - 279
THUMBS UP – 2,664
[코스모폴리탄] 소길댁 이효리,
컴백 화보 메이킹
코스모폴리탄
[Official CeCi TV] 하트뿜뿜
비비안과 안효섭의 설렘가득한 순간
쎄씨
Engagements
191,026
·Posted on 2017.2.23 ·Post type - Video
VIEWS – 190,491
COMMENTS - 40
THUMBS UP – 495
Engagements
178,916
·Posted on 2017.5.15 ·Post type - Video
VIEWS – 178,862
COMMENTS - 0
THUMBS UP – 54

36. YouTube POST Ranking Top.3
YouTube THUMBS UP Ranking Top.3
YouTube COMMENT Ranking Top.3
YouTube VIEWS Ranking Top.3
1
Total Posts
255건
더블유
2
Total Posts
113건
주부생활
스타일러
3
Total Posts
111건
엘르
1
Total Comments
701건
인스타일
2
쎄씨
3
싱글즈
Total Comments
680건
Total Comments
531건
1
Total THUMBS UP
12,243건
2
싱글즈
3
인스타일
Total THUMBS UP
11,750건
Total THUMBS UP
9,744건
1 2 3
Total Views
813,477건
인스타일 쎄씨 더블유
Total Views
771,618건
Total Views
421,031건
쎄씨

37. WordCloud

38. WordCloud - Total SNS Top.3 Brands
Period : 2017년 상반기 (2017.01-2017.06)
* SNS ENGAGEMENT 상위 Top.3 브랜드의 Branded Posts로 구성된 워드클라우드 입니다.

39. 39
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