10 Ways to Repurpose Your Webinar Content
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Learn 10 ways to repurpose your webinar in this presentation https://blog.milkvideo.com/2021/04/08/10-tips-for-repurposing-your-webinar/
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10 Ways to Repurpose Your Webinar Content
- 1. 10 ways to repurpose your webinar Ross Cranwell, CEO of Milk Video
- 2. About Me Ross Cranwell ● From Ireland based in Brooklyn ● Marketing in China and US for 15 years ● Co-founded Milk Video in late 2020
- 3. Milk Video Turn webinars into video highlights
- 4. Why repurpose What’s the ROI? ● You already have the asset, so work is reduced ● Bonus visibility, leads, sales But still it can be time consuming.. So, we’ll try and make this as simple as possible
- 5. 1: Post / Share Recording Full recording ● Why? On-demand leads ● How? ○ Embed video on landing page (Wistia, Vimeo, Youtube) ● Where to publish ○ Website, Youtube, Vimeo + email
- 6. 2: Video clips Best video highlights ● Why? Shareable across Organization, views/leads ● How? ○ Upload to Milk ● Where to publish? ○ Social media, add to email cadences (mktg/sales), resources page
- 7. 3: Transcript of Webinar Cleaned up transcript ● Why? SEO ● How? ○ Milk to transcribe, Copywriter to touch up ● Where to publish ○ Youtube description, on-demand page
- 8. 4: Blog post Repurposed version ● Why? SEO, leads ● How? ○ Milk to transcribe, Copywriter / Contentfly to touch up ● Where to publish ○ Blog, Email
- 9. 5: Share as Podcast Audio version only ● Why? Views, Leads ● How? ○ Download audio, Slight edits ● Where to publish ○ Soundcloud +
- 10. 6: Audiogram Soundbites from webinar ● Why? Leads for full episode ● How? ○ Upload to Milk, Clip ● Where to publish ○ Linkedin, Twitter, Facebook
- 11. 7: Image Quotes Take best quotes and turn into images ● Why? High engagement on social ● How? ○ Use Milk to pull transcript + Canva ● Where to publish? ○ Linkedin, Pinterest, Imgur
- 12. 8: Slides Share as separate piece ● Why? ○ Visibility outside classic platforms ● How? ○ Take key points/quotes design (Canva) ● Where to publish? ○ Slideshare, Linkedin (carousel)
- 13. 9: Publish Q&A Questions from end of webinar ● Why? ○ SEO on specific search terms ● How? ○ Download questions and create short posts ● Where to publish? ○ Blog
- 14. 10: eBook Take content and turn into long post ● Why? ○ Lead gen ● How? ○ Expand on blog (copywriter/cf) ● Where to publish? ○ Website
Notes de l'éditeur
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can
- Missing moment Not a clipping tool; more of a marketing stack where everyone can