Wondering what to expect at Dreamforce 2013? Check out this deck to understand what's in store for partners and how to get the most out of your experience!

1. Salesforce.com Partners:
Get Ready for Dreamforce 2013
November 18-21
San Francisco, CA

2. Event Overview

3. Dreamforce ‘13 is Going to Be Bigger and Better
The BIGGEST and #3 BEST vender-led tech show*
NOVEMBER 18-21, 2013 | SAN FRANCISCO
Visionary speakers
1,000+ breakout sessions
350+ partner sponsors
Gala featuring Green Day at AT&T Park
*Souce: BizBash Technology Conference rankings,
September 2013

4. Dreamforce Program Highlights
World-class keynotes:
§ Marc and marquee guests
§ Keynotes this year from Sheryl Sandberg,
Marissa Mayer, Deepak Chopra, Vivek Kundra,
Wayne Dyer, and more!
ROI-accelerating content
§ 1,100+ breakout sessions- something for every
role, industry, and company size
§ Free hands-on training and success clinics
§ Pre-conference paid training & certification
programs
§ Product campground staffed with experts
§ 350+ partners showcasing solutions in the
Cloud Expo

5. Dreamforce Program highlights
Unbelievable networking experiences
§ Dreamforce Gala featuring Green Day
§ Dreamforce Plaza with local bands, games,
relaxation areas, meeting spots
§ Volunteer activities onsite
§ Partner parties galore
Special events for specific groups
§ AppExchange Partner Zone
§ Developer Zone and hackathon
§ SMB program with special keynote and social
events
§ Industry Day events
§ Community conference
§ Foundation programs

6. Gala: Green Day & Blondie at AT&T Park
Tuesday, November 19

8. List of Benefits
Dreamforce Gala
Attendees *
Credentials / access to AT&T park
UCSF Benefit
Guests **
Dreamforce issued
conference badge
UCSF issued
benefit ticket
Field level viewing of concert
(based on available capacity)
General stadium seating
Stadium concessions for food &
drinks
Access to Club Level lounge and
seating
Pre concert reception
Post conference DJ after party
featuring MC Hammer
Exclusive entrance access
* Includes full conference attendees, sponsors, press, and employees. Does not include keynote/expo pass.
** Includes benefit ticket holders, benefit specific sponsors, and Executive Summit attendees

9. Announcing the $1M Hackathon

10. Hackathon for ISVs
• Build next gen mobile apps on the Platform
• Enter a team, get great PR
• Apps will be judged on innovation, business value, user
experience and use of Salesforce Platform technologies

11. The Dreamforce Campus

12. Expanded Expo and Campground

13. DF13 Draft Agenda-at-a-Glance
Monday, November 18
Tuesday, November 19
Wednesday, November 20
Thursday, November 21
9:00am – 10:00am
Community & Foundation
Kickoff Sessions
9:00am – 11:00am
Opening Keynote
with Marc Benioff & Special Guests
9:00am – 6:00pm
Breakout Sessions
8:30am – 2:00pm
Breakout Sessions
9:00am – 10:30am
AppExchange Partner Keynote
12:00pm – 5:00pm
Cloud Expo Open
(Moscone North & West)
9:00am – 5:00pm
Cloud Expo Open
(Moscone North & West)
9:00am – 2:00pm
Cloud Expo Open
(Moscone North & West)
10:00am – 6:30pm
Breakout Sessions
12:30pm – 6:00pm
Breakout Sessions
9:00am – 10:00am
Chatter Keynote
9:00am – 9:45am
Dr. David Agus
11:00am – 12:30pm
Cloud Alliance Partner Keynote
5:00pm – 6:00pm
Keynote Fireside Chat:
Marissa Mayer
10:30am– 11:30am
Developer Keynote
Service
Keynote
9:45am – 11:00am
Dr. Wayne Dyer
12:00pm – 8:00pm
Cloud Expo Open
(Moscone North & West)
7:00pm – 11:00pm
Dreamforce Gala & UCSF Benefit
Green Day @ AT&T Park
12:00pm – 1:00pm
Mobile Strategy
Keynote
Marketing
Keynote
11:00am – 12:30pm
Deepak Chopra
1:00pm – 2:00pm
New to Dreamforce
(Gateway)
2:00pm – 3:00pm
SMB Keynote
Platform
Keynote
12:30pm – 1:30pm
Panel Moderated by
Dr. Susan Desmond-Hellmann
3:30pm – 4:30pm
Innovation Panel
Marc & Drew Houston, CEO Dropbox
3:30pm – 4:15pm
Data.com Keynote
5:00pm – 6:00pm
Customer Company Keynote with Vivek
Kundra
5:00pm – 6:00pm
Keynote Fireside Chat:
Sheryl Sandberg
6:00pm – 8:00pm
Cloud Expo Welcome Reception
7:00pm – 1:00am
Partner Reception & AppBash
Sales
Keynote
2:00 pm – 3:00pm
Marc & Parker
Q & A Session

14. You Can Now Build Your Dream Agenda
User Guide on our Slideshare

15. Partner Program

16. Kick off the Week with Partner Keynotes
Monday, November 18
Moscone South, Gateway Ballroom
AppExchange Partners at 9:00am
Cloud Alliance Partners at 11:00am

17. AppExchange Partner Keynote Featuring
SARA VARNI BRIGHT
SR. DIRECTOR, AppExchange
PETER GASSNER
CEO
RON HUDDLESTON
SVP, AppExchange
PIERRE NAUDE
CEO
LEYLA SEKA
VP, AppExchange
BOB MARSH
CEO
TYLER PRINCE
EVP, WW Alliance &
Channels
JIM THOMPSON
CTO

18. Cloud Alliance Partner Keynote Featuring
KEITH BLOCK
PRESIDENT & VICE CHAIRMAN
TYLER PRINCE
EVP, WW Alliance & Channels
ALEX BARD
SVP, Service Cloud
DAN STREETMAN
SVP, Worldwide Alliances
& Channels GTM
VIVEK KUNDRA
EVP, Industries
DENZIL SAMUELS
SVP, Worldwide Partner
Ecosystem Development

19. Moscone West: The Pulse of Innovation
Build Your Business
3rd floor
APPEXCHANGE PARTNER ZONE
Build Apps
2nd floor
DEV ZONE
Find Apps
1st floor
CUSTOMER EXPERIENCES & EXPO WEST

20. AppExchange Partner Zone
Hours of operation:
Monday 9a-8p
Tuesday 11:30a-6p
Wed 9a-6p
Thurs 8:30a-2p

21. AppExchange Partner Zone Highlights
GET INSPIRED •""""GET TOOLS •""""BUILD YOUR NETWORK
Mobile Showcase
Expert Bar + Community Lounge
Cloud Alliance Zone
Photobooth

22. Content Designed for You
•
100+ ISV, AppExchange,
entrepreneur and SI sessions
•
Check out the ISV Partner
Session Guide & Cloud Alliance
Guide
•
11/18 at 9am: AppExchange
Partner Keynote.
•
11/18 at 11am: Cloud Alliance
Partner Keynote
•
NOTE: for both keynotes there is
no scanning at the door. First
come, first seated so come early
and bookmark in agenda
builder

23. 25 Sessions
- 17 Founder led
- AppExchange alums + VCs
- Learn from other entrepreneurs on how to
build a successful business
p.force.com/foundersforum

24. Partner User Groups
@Dreamforce
20+ partner-led mini sessions
- Community Zone @ Hilton Hotel
- Partners sharing best practices on
dev, sales, marketing, ops, support
- Support your partners

25. The MOST FUN Party at Dreamforce
**7pm-9pm is
the Partner
Appreciation
Party.
Must have
Partner or
Sponsor Badge
to get in

26. Stay Up to Date With Us
@dreamforce
@partnerforce
@appexchange
/dreamforce
/salesforcepartners
/appexchange

27. Make it Easy:
Tips and Tricks

28. Tips to Navigate the Expo Like a Pro
1
Identify solutions and vendors you’d like to check out before
arriving at Dreamforce. Review the list of partner solutions here.
2
Carve out time in your schedule for demos. Consider visiting the
expo outside the dedicated expo times to take advantage of the
smaller crowds.
3
Utilize the 3rd floor of Moscone West as your homebase - host
customer meetings and prospects.

29. Steps to Map Out Success at Dreamforce
1.
1
Kick the week off right with our
AppExchange Partner Keynote
Mon, Nov. 18 @ 9am – 10:30am
Gateway Ballroom, Moscone West
Cloud Alliance Partner Keynote
Mon, Nov. 18 @ 11am – 12:30pm
Gateway Ballroom, Moscone South
2.
2
Check-out ISV Session Guide for Technical,
Sales, and Marketing professionals,
featuring 50+ dedicated sessions, handson training and more. Check out the Cloud
Alliance Dreamforce Guide for everything
you need to know about the Cloud Alliance
program at Dreamforce.
2.
3
Secure your spot today by registering for
sessions with Agenda Builder and adding
the keynotes to your calendar.

30. The Dreamforce app serves as a networking hub for the Dreamforce
community of over 75,000 people

31. Top Ways to Get Involved
1
1.
Be an active participant and
post helpful, relevant content
2. Engage with your partner
2
community
• Join the Partner Success group
• Follow your peers
3
3.
Join session discussions to
influence and shape the
content
4
4. Host a group for your
customers & fans
5
5. …And have fun!

32. Every Partner is a Role Model
•
•
•
Demonstrate your expertise and
knowledge
Post valuable content to relevant
groups
Create public groups to attract and
engage your target audience
•
•
•
Don’t pitch your company or offerings
Avoid spamming, competitor attacks,
or stalking of individuals
Don’t ‘hi-jack’ or post irrelevant
information to groups owned by
others
In doubt? Contact partnersuccess@salesforce.com with any questions!

33. Connect & Network

34. Share Helpful Content
Create unique, quality
content & include #DF13
Helpful content that
we can share
Promote videos &
Live broadcast
Bringing value
to the #DF12 conversation
Cross-promote
Our blogs & content
Dreamforce promotions to
larger audiences

35. Plan to Network
Welcome Reception – Monday, November 18th
Join us on Monday evening with our first networking event of the week. The Welcome
Reception will take place in the Moscone North Expo and the Dreamforce Plaza.
UCSF Benefit Concert – Wednesday, November 20
We are proud to be associated with this fund-raising event for the UCSF Benioff Children’s
Hospital. This year the Benefit Concert will be combined with the Gala on Wednesday
night. Get tickets here.
Sponsor and Partner Parties: Monday – Thursday, November 18-21
Dreamforce sponsors often host their own parties during the week of Dreamforce so make
sure you keep up with the after-hours activities by joining the “The List” group in the
Dreamforce Chatter App. Or, check out dfguide.com

36. Action Items
1
Register for Dreamforce
If want to do Dreamforce “lite,” register for free Keynote & Expo pass
2
3
4
Register for sessions in Agenda Builder and make sure to check out the
AppExchange & Cloud Alliance Session Guide on Slideshare
Create quality content and share on social channels with #df13
Sponsor Dreamforce
If interested, contact partnersuccess@salesforce.com
5
Follow us on Twitter @partnerforce for Dreamforce news & announcements