Medicine is the art of healing, and like all forms of art, medicine is practiced through a variety of techniques. In the spirit of enhancing the old art with new science, medical practitioners are encouraged to add social media (twitter) to their repertoire. This talk will examine current ways health care providers are leveraging social media as well as provide you with the technical skills required to unleash your inner creativity.

1. Hi
everybody!
#ArtsMed

2. Mike Pascoe, MD
DPT
DMD
DO
PharmD
#ArtsMed

3. Mike Pascoe, PhD
#ArtsMed

4. Image from
Thieme
Atlas of Anatomy
#ArtsMed

5. The Arts in Medicine
#ArtsMed

7. Medicine
Ars medicina
the art of healing
#ArtsMed

9. the art of healing through social media
#ArtsMed

10. social media
#ArtsMed

11. media

12. media is an instrument for communication,
like a newspaper or radio

13. Media
Information/Data
Sender Receiver
Wendy Maynard

14. Mass Media
Receiver
Information/
Sender Receiver
Data
Receiver
Wendy Maynard

15. Social Media
Participant
Inf
ta
Da
or
m
n/
at
io
ion
at
m
/D
r
fo
at
In
a
Participant Participant
Information/Data
Wendy Maynard

16. Social Media
Student
Inf
ta
Da
or
m
n/
at
io
ion
at
m
/D
r
fo
at
In
a
Clinician Patient
Information/Data
Wendy Maynard

17. #ArtsMed

19. #ArtsMed

20. What do Americans do online?
Social media
23%
Other
34%
10% Games
3%
3% 8%
3%
3% 4% 4% 4% Email
Nielsen, Aug 2010

21. 66%
of online American adults use social
networking sites, according to a 2012
Pew Internet Project study
#ArtsMed

22. 66%
“Engage them where they are”
#ArtsMed

23. Gender Race/Ethnicity Education Level
Men 61% White 64 < HS 63
Women 71* Black 68 HS grad 62
Hispanic 72 ~College 71*
College+ 67
Age Household Income Geographic Location
18-29 86*** < $30K 71* Urban 69
30-49 72** $30K - $49K 69 Suburban 65
50-64 50* $50K - $74K 60 Rural 64
65+ 34 > $75K 69*
#ArtsMed

24. #ArtsMed

25. #ArtsMed

26. #ArtsMed

27. #ArtsMed

28. #ArtsMed

29. Massive earthquake hits Japan | March 11, 2011
#ArtsMed

30. “We were able to notify displaced patients via Twitter
on where to acquire medications.”
#ArtsMed

31. ? #ArtsMed

32. PubMed search: “social media”
400
300
200
100
0
2007 2008 2009 2010 2011 2012
#ArtsMed

33. Studies describing health care professionals use of social media
Profession Author Year
Ophthalmologists Micieli 2012
Pharmacists Kukreja 2011
Surgeons Landman 2010
Nurses Mitchell 2012
Dermatologists Travers 2012
#ArtsMed

34. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

35. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

36. #ArtsMed

37. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

38. #ArtsMed

39. #ArtsMed

40. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

41. Top 10 Medical Journals (ISI) on Twitter
N Engl J Med @NEJM
Lancet @TheLancet
JAMA @JAMA_current
Ann Intern Med @AnnalsofIM
PLoS Med @PLoSMedicine
Brit Med J @bmj_latest
Ann Rev Med @AnnualReviews
Arch Intern Med @ArchInternMed
Can Med Assoc J @CMAJ_News
Cochrane DB Syst Rev @CochraneCollab
#ArtsMed

42. Post criticisms to a wide audience instantaneously, not
wait several months to publish a comment in a journal.
#ArtsMed

43. “We find that the volume of Twitter mentions is
statistically correlated with arXiv downloads and early
citations just months after the publication of a preprint.”
#ArtsMed

44. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

45. #ArtsMed

46. #ArtsMed

47. #ArtsMed

48. #ArtsMed

49. ALS
#ArtsMed

50. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

51. “The most underutilized
resource in all of health
care is the patient.”
e-Patient Dave (deBronkart)
#ArtsMed

52. #ArtsMed

53. CaringBridge
#ArtsMed

54. #ArtsMed

55. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

56. #ArtsMed

57. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

58. #ArtsMed

59. 1.Fund raising
2.Patient perceptions / education
3.Stay on top of literature
4.Network at conferences / remotely
5.Patient advocacy
6.Find a liver donor
7.Find a clinician
8.Facilitate enrollment in clinical trials
#ArtsMed

60. #ArtsMed

61. PA
IP
H
#ArtsMed

62. #ArtsMed

63. #ArtsMed

64. #ArtsMed

65. 12 Word Social Media Policy
Don’t lie, don’t pry
Don’t cheat, can’t delete
Don’t steal, don’t reveal
#ArtsMed

66. Released
Oct 12, 2012
#ArtsMed

67. #ArtsMed

68. “Residency program directors anticipated using social
media information to aid in future decisions for
resident selection and hiring.”
#ArtsMed

69. Limitations to consider
‣ Posts are not reviewed before going out
‣ Elevator test
‣ Difficult to verify identity of users
‣ Unprofessional behaviors (Chretien et al. 2011)
‣ 144/5156 (3%) of tweets by physicians unprofessional
#ArtsMed

70. Pro tips
‣
Revisit ever changing privacy settings in social media sites
‣
Have someone in your department maintain social media sites
‣
Enhance your social media presence by:
‣
Maintaining a consistent message
‣
Remembering your audience
‣
Having defined goals
‣
Interacting with others
‣
Promoting your account on websites, email, business cards
#ArtsMed

71. #ArtsMed

72. #ArtsMed

73. 60 University of Colorado accounts on twitter:
twitter.com/mpascoe/cu/members
CU Anschutz CU Online Assistive Technology
CU Denver CU Orthopaedics Bruce Benson
CU Book Store CU Otolaryngology Children’s Hospital
CU Cancer Center CU PBS Chip the Buffalo
CU Career Services CU Pharm School COMIRB
CU Denver Alumni CU PM&R Office of Diversity
CU Doctors CU Public Health School of Pub Affairs
CU Family Medicine CU Physical Therapy UCH Media
CU HS Library CU Sports Medicine UCD Writing Center
#ArtsMed

74. Sir William Osler
@OslerMD
The old art cannot possibly be replaced
Canadian physician, pathologist, internist, educator, bibliophile,
by, but must be incorporated in, the
historian, author, and renowned practical joker.
London • http://hopkinsmedicine.org
new science. #socialmedia
5:21 PM - 11 Nov 1900 • Embed this Tweet
#ArtsMed

75. @brimil

76. slideshare.net/pascoe
*coming soon!*
#ArtsMed

77. Education Scholarship and Innovation Symposium
1-5:30 PM, Fulginiti Pavilion
Posters | Panels | Presentations