Slides presented at the Combined Sections Meeting in San Diego, CA on Jan 23, 2012. Do you know Facebook from Foursquare? What are the potential benefits of becoming LinkedIn? Is Pinterest of interest? Or are you just frustrated that your students 'inappropriately' use Twitter in the classroom or clinic? Social media has been an area of both success and consternation in physical therapy (PT) practice and education. Although the benefits of social media use have been realized from the level of the individual therapist to the national organization, use within PT education programs is still relatively unexplored. However, there are a growing number of PT education programs in the United States that have been both utilizing and critically examining various social media platforms for teaching, learning, and community/alumni outreach. The purpose of this session is to provide an overview of social media platforms and to describe their potential utility to a PT education program. In this session, attendees will hear from several faculty members who have initiated social media tools to represent their university's PT program. Topics discussed will include (i) the logistics of managing accounts, (ii) examples of content that is shared, (iii) role modeling of digital professionalism to PT students, and (iv) the potential effects of engaging alumni, potential students, and external stakeholders on program branding and student recruitment.

1. Follow Us!
Lessons Learned Using
Social Media in PT Programs
#socialPT

2. http://vovici.com/wsb.dll/s/449dg52105
PLEASE EVALUATE OUR PANEL

6. 66%
of online American adults use social
networking sites, according to the
2012 Pew Internet Project

8. bit.ly/csm-followus

12. Media
“an instrument for communication”

13. Media
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14. Mass Media
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15. Social Media
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16. Social Media
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18. Follow Us!
Lessons Learned Using
Social Media in PT Programs
#socialPT

19. Mike Chris Tim Todd
Pascoe Bise Noteboom Davenport
@mpascoe @ptbise @tnoteboom @PacificDPTweet
#socialPT

20. @CUDenverPT @PittPT @RegisDPT @PacificDPTweet
#socialPT

21. Why?

25. Facebook
1 billion active users as of October 2012
#1 visited webpage in the world (Alexa)
54% of U.S. population have an account

39. Twitter
Founded March 2006
500 million active users as of April 2012
#10 visited webpage in the world (Alexa)

55. instagram.com/CUDenverPT

56. pinterest.com/CUDenverPT

57. scribd.com/CUDenverPT

58. youtube.com/CUDenverPT

59. foursquare.com/CUDenverPT

71. Mike Chris Tim Todd
Pascoe Bise Noteboom Davenport
@mpascoe @ptbise @tnoteboom @PacificDPTweet
bit.ly/csm-followus #socialPT