2. The aim of this project is to let young people (especially the ones attending the
last year of high school) approach the design word with an augmented reality
game that takes place in Milan
Since teenagers don't know the design world very well, our purpose is to making
them know what is design about, through a series of questions about the main
design disciplines: communication design, interior design, product design and
fashion design.
CONCEPT
11
4. This year the Design Academy organizes a team challenge in order to
celebrate the battle against Grey, in order to choose the best designer
of the year.
Everybody is waiting the challenge joyfully and loyally, without
noticing anything that moves in the shadow. Nobody expects Grey to
come back just in time for the challenge. But it happens.
Grey strikes again! His power is stronger than ever and he easily
confuses the challengers' minds, making them grey and greedy, just as
the whole city of Milan.
A new battle awaits. All the contenders, manipulated by Grey, begin
fighting each other. Everyone. Everyone except a couple. They
avoided the misty cloud that dominates the city. Thanks to them, Milan
has still one last hope.
They will deal with trials, obstacles and tricks. They will recolor Milan
gradually and then they will attack Grey for the very last time, bringing
the city to peace and freedom.
PLOT
10. USER EXPERIENCE
1. PROMOTION
User learns about the game
by different kind of
communications, especially
by postcards and the website
11. USER EXPERIENCE
2. WELCOME
User and the other players all
get together at the starting
point. Here they receive
documentations to play
1. PROMOTION
User learns about the game
by different kind of
communications, especially
by postcards and the website
12. USER EXPERIENCE
1. PROMOTION
User learns about the game
by different kind of
communications, especially
by postcards and the website
2. WELCOME
User and the other players all
get together at the starting
point. Here they receive
documentations to play
3. LET’S PLAY
User finally starts the game
and have fun!
23. QUESTIONS
Quale di queste opere può essere
definita "attrezzata", per la sua
progettazione e funzionalità, secondo
l'idea di Castiglioni?
A. Lampada Parentesi
B. Lampada Fucsia
C. Lampada Taccia
Ricerca all'interno della rivista chi è il
direttore della rivista Vogue Italia.
RISPOSTA APERTA:
Franca Sozzani
Come si chiama il primo libro
illeggibile di Bruno Munari?
A. Libro Illeggibile
B. Libro Illeggibile MN1
C. Libro illeggibile bianco e rosso
Philippe Starck, ha presentato
quest’anno a Bordeeaux, PIBAL, un
oggetto che lui stesso ha dichiarato di
rispondere ad una nuova ergonomia
urbana. Di cosa si tratta?
A. Panchina
B. Lampione
C. Bicicletta
