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1. Branding and Branding
Guidelines
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2. What is Branding?
 Branding is very important for a small business to make it big names in the market. It can
be called ‘Business identity’. A brand has an unique design, sign, symbol or a
combination of these. Branding is a process that involves in creating those unique design,
images for a product in peoples’ mind. They mainly start advertising to promote their
brands with a consistent theme. Branding aim is to establish its presence in market and
make something difference to attract and retain the loyal customers.
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3. Branding Strategies
 Company Name
 Individual Branding
 Challenger brands
 Multiproduct Branding strategy
 Product Line extension
 Subbranding
 Brand extension
 co branding
 Multi branding strategy
 Fighting brands
 Private branding Strategy
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4. Branding Strategies
 Mixed branding strategy
 Attitude branding and iconic brands
 “No-brand” branding
 Derived brands
 Brand extension and brand dilution
 Social media brands
 Multi brand
 Private levels
 Designer Private Labels
 Individual and organizational brands
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5. Branding Strategies
 Personal branding
 Employer branding
 Crowd sourced branding
 Personalized branding
 Nation branding
 Destination branding
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6. Guidelines to make branding for small
business
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7. Defining the brand
 First of all review the product or service
on that you want to business because
the brand character promotes the
business and connects with the
customers and makes itself differences in
the market.
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8. What is driving the business ??
 You have to realize the purpose of the
branding, and who can be the proper
brand ambassador for the brand. These
things make promote the brand and
establish a position in market.
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9. Think as a person when you make your
brand
 You have to create trust with honest branding. That will clear the value of your
brand and business as well to the customer.
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10. Build long term relationship with
customers
 Always speak with the customer politely.
 Offer the product with a reasonable price
 Offer the best quality of product.
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11. Always keep continue branding when
communicating with customer
 Always keep your product’s price reasonable and keep discounts on product those can
draw the attention of customer which helps branding the product always.
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12. Always use logo of the brand
 Always keep using the logo of your brand with
the products that helps to promote your
brand wide in to the people.
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13. Advantages of Branding
 Awareness : A company works on its identity and branding so it creates more
awareness.
 Consistency in market place: If the product works good then customers will
always want to purchase those products and that will make the brand consistent
in the market.
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14. Disadvantages of Branding
 Negative comments : If a product does not work good for few people and they
do complain or give negative comments on the product then it can effect on the
product as well as the brand.
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15. Conclusion
 Branding is an identity for new business or company. That will help to get a well
position in market. To get consistent position in market they have to make well
metirialed product and sell it reasonable price and always keep promoting with
many ideas like giving discounts, free offer etc. Brand is really about fact and
emotion. When a customer purchases a branded product, if that works good
then they want to buy more products from there else they never purchase any
product of that brand and give negative comments which effects on the products
as well as the brand..
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16. Thank You
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