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Patrizia Bertini
Legoviews
Twitter: @Legoviews | Web: Legoviews.com June 2014 (C)
LSP origins
Theory in Management
Johan Ross & Bart Victor
IMD Gineva
Mid ‘90’s
Robert Rasmussen
LEGO
Head of LSP
Trainer
Constructionism
Constructionism shares constructivism’s
connotation of learning as ‘building knowledge
structures’ […]. It then adds the idea that this
happens especially felicitously in a context
where the learner is engaged in constructing a
public entity.
Seymur Papert
Concrete Thinking
Concrete Thinking
Embodied cognition
[the mind] arises from the nature of our brains, bodies, and bodily
experiences. This is not just the innocuous and obvious claim that
we need a body to reason; rather, it is the striking claim that the
very structure of reason itself comes from the details of our
embodiment…
Lakoff & Núñez
Metaphors
“The mind is inherently embodied.
Thought is mostly unconscious.
Abstract concepts are largely
metaphorical.”
Lakoff
Hands On!
NO, Not Bottom or Top Views NO, Not Bottom or Top Views 
Why did they used it?
They wanted to change this
Into this!
…avoid Pareto…
…and get 100% from everyone…
Most creativity emerges
when different points of
view are held in
reciprocal tension, so
that they play off one
another, evolving into a
new idea.
Leadbeater
Hands & Brain Connection
Brain – Hands connection
Playing
In playing, we create imaginative new cognitive combinations. And in creating
those novel combinations, we find what works.
Brown
LSP is a Roller coast ride
Fantasy
Fantasy allows you to THINK about something that wasn’t there
before… regardless that it can be done or it can exist
Munari
Invention
Fantasy allows you to PRODUCE something that wasn’t there before…
Even if not perfect or functional Munari
Creativity
Creativity allows you to PRODUCE something that wasn’t there before,
that is working & functional, based on Invention and Fantasy.
Munari
Imagination
Imagination allows you to IMAGINE what Fantasy, Creativity, and
Invention PRODUCE. Munari
Imaginations
Descriptive
Identify Patterns & sense making
Creative
Combine & transform the existing
Challenging
Deconstruct & sarcasm
STRATEGIC
IMAGINATION
STRATEGIC
IMAGINATION
Bricks: a common Language
LSP is about storytelling
Sometime reality is
too complex.
Stories give it form.
Jean-Luc Godard
From object to ideas (Metaphors)
From ‘I’ to Team
How do you get it… Individual
models
…Landscapes & Meta-stories…
…Shared models…
What for?
What you get…
More participation
More stories
More ideas
More insights
More ownership
More fun
Easier negotiation
Better decisions

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