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LEGO SERIOUS PLAY: Imagination & Creativity for the Business



Lego Serious Play is a creative, imaginative and story-telling based approach that since 2002 has been successfully adopted by businesses ad organisations all around the world.
LSP has proved to be an effective solution for team building, strategy, co-creation, concept, conflict resolution…
And its efficacy can be tracked back to the key theories that have been included in the development and formalisation of LSP: from management, Psychology of play, Imagination, Embodied cognition, Metaphors, constructionism… They are all perfectly integrated in the Lego Serious Play experience and deliver unexpected results efficiently. This presentation tells who adopted this approach and the whys.

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LEGO SERIOUS PLAY: Imagination & Creativity for the Business

  1. 1. Patrizia Bertini Legoviews Twitter: @Legoviews | Web: June 2014 (C)
  2. 2. LSP origins
  3. 3. Theory in Management Johan Ross & Bart Victor IMD Gineva Mid ‘90’s Robert Rasmussen LEGO Head of LSP Trainer
  4. 4. Constructionism Constructionism shares constructivism’s connotation of learning as ‘building knowledge structures’ […]. It then adds the idea that this happens especially felicitously in a context where the learner is engaged in constructing a public entity. Seymur Papert Concrete Thinking Concrete Thinking
  5. 5. Embodied cognition [the mind] arises from the nature of our brains, bodies, and bodily experiences. This is not just the innocuous and obvious claim that we need a body to reason; rather, it is the striking claim that the very structure of reason itself comes from the details of our embodiment… Lakoff & Núñez
  6. 6. Metaphors “The mind is inherently embodied. Thought is mostly unconscious. Abstract concepts are largely metaphorical.” Lakoff
  7. 7. Hands On!
  8. 8. NO, Not Bottom or Top Views NO, Not Bottom or Top Views 
  9. 9. Why did they used it?
  10. 10. They wanted to change this
  11. 11. Into this!
  12. 12. …avoid Pareto…
  13. 13. …and get 100% from everyone… Most creativity emerges when different points of view are held in reciprocal tension, so that they play off one another, evolving into a new idea. Leadbeater
  14. 14. Hands & Brain Connection
  15. 15. Brain – Hands connection
  16. 16. Playing In playing, we create imaginative new cognitive combinations. And in creating those novel combinations, we find what works. Brown
  17. 17. LSP is a Roller coast ride
  18. 18. Fantasy Fantasy allows you to THINK about something that wasn’t there before… regardless that it can be done or it can exist Munari
  19. 19. Invention Fantasy allows you to PRODUCE something that wasn’t there before… Even if not perfect or functional Munari
  20. 20. Creativity Creativity allows you to PRODUCE something that wasn’t there before, that is working & functional, based on Invention and Fantasy. Munari
  21. 21. Imagination Imagination allows you to IMAGINE what Fantasy, Creativity, and Invention PRODUCE. Munari
  22. 22. Imaginations Descriptive Identify Patterns & sense making Creative Combine & transform the existing Challenging Deconstruct & sarcasm STRATEGIC IMAGINATION STRATEGIC IMAGINATION
  23. 23. Bricks: a common Language
  24. 24. LSP is about storytelling Sometime reality is too complex. Stories give it form. Jean-Luc Godard
  25. 25. From object to ideas (Metaphors)
  26. 26. From ‘I’ to Team
  27. 27. How do you get it… Individual models
  28. 28. …Landscapes & Meta-stories…
  29. 29. …Shared models…
  30. 30. What for?
  31. 31. What you get… More participation More stories More ideas More insights More ownership More fun Easier negotiation Better decisions