This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India. It is a good example of the power of social media, and can be used to help convince the doubters of social at the work place.

1. SEO + Social = Win
Multi-channel Online Marketing Case
Study
Pathik Bhatt
www.pathikbhatt.com

2. pathikbhatt.com
Opportunity Knocked
 Satellite image of India at night found on
Facebook
 Many discussing it on Facebook & Twitter
 Discovered it was fake & Found its source
 Tested the following channels:
 SEO
 Content Creation (Blog)
 Link Building (Blog commenting)
 Social
 Facebook
 Twitter
 Reddit
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3. pathikbhatt.com
Channels & Tactics: SEO
 Keyword Research
 Optimized the title tag
 Added relevant keyword rich tags
 Content Optimization
 Answered a question many would have in my post
 Added more content about a related topic in the
post
 Link Building
 Commented on others’ related blog posts with link
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to my site

4. pathikbhatt.com
Link from High Quality Site
Comment on a website with link back to my
post
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5. pathikbhatt.com
Gained more Links to my site
Blogs
Social
Media
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6. pathikbhatt.com
SEO Results
Daily Average
Before:
6.14 visits
Daily Average After:
20 visits
226%
Increase
in average daily
visits
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7. pathikbhatt.com
3 months later…
7 Google Search Results Page on January 15,

8. pathikbhatt.com
Channels & Tactics: Social
 Overall
 Created custom content & images for social sharing
 Facebook
 Commented on others’ posts about the image
 Posted link to my blog
 Twitter
 Replied to tweets about image
 Posted link to my blog
 Used TwitPic to share custom images
 Reddit
 Found appropriate channel on site to post
 My site became part of a top comment on related post
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9. pathikbhatt.com
Facebook Posts
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10. pathikbhatt.com
Tweets & Re-tweets
ReTweet
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11. pathikbhatt.com
Comments & Likes
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12. pathikbhatt.com
Post was picked up on
Reddit.com
12 Link to my blog
post

13. pathikbhatt.com
Social Results
95% of
Referred
Traffic was
from 3 Social
Networks
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14. pathikbhatt.com
Summary | Oct 22 – 31, 2011
 Search sent: 2,399 visitors
 Social sent: 8,752 visitors
 Single day high: 6,538 visitors
Questions / Comments:
@makeyourownpath
pathikbhatt@gmail.com
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