Patty Fronc

Edinburgh, United Kingdom United Kingdom

User Experience Designer

Technology / Software / Internet

I am part of a multi-disciplinary team; our principle objective is to bring customer focus into everything we do, at all levels of the organisation (… when possible!). I have experience across the full gamut of UX skills, from strategic to tactical, and from ethnographic research and innovation, down to the nitty-gritty of design patterns and accessibility audits. Most recently I have been involved in proposition design for the Direct to Consumer market, shaping the customer experience across the multi-channel service. This involved hours spent in rooms running collaborative workshops, creating service blueprints and service experience maps, research and - for digital - IA and wirefram