Corporate Innovation is hot but damn difficult. As there is no silver bullet here, we want to learn from what other companies do. What are the 10 different ways? What are pro's and con's? Have a look here and decide for yourself.

1. Patrick van der Pijl, CEO Business Models Inc.
Keynote Baltic Tour, May 2017
10 WAYS HOW TO DO
CORPORATE INNOVATION

2. YOU CAN
DESIGN
BUSINESS

3. INSIGHT RESEARCH FOR MY LATEST BOOK

4. AND RESEARCH BY CROWD COMPANIES

5. FORGET ABOUT THE VUCA WORLD!

6. WE LOOK
FOR
CERTAINTY

7. WE LABEL THINGS

8. AUTHORITY = CERTAINTY

9. AUTHORITY = CERTAINTY

10. WE WRITE PLANS

11. WE NEED
TO DEAL WITH
UNCERTAINTY

16. HOW DO CORPORATES
DEAL WITH
UNCERTAINTY?

17. MEET PETER SCHWARZENBAUER, BMW

18. UNCERTAINTY BIG TIME

19. ALLOW MISTAKES IN A GERMAN CULTURE?

20. BMW IS INTO TECH NOWADAYS

21. THEY BUILD PROTOTYPES

22. THEY
EXPERIMENT
WITH LEGO

23. BMW USES OPEN INNOVATION

24. QUESTION:
HOW DO YOU DO
CORPORATE
INNOVATION?

25. THE CORPORATE
INNOVATION
DILEMMA

27. 1 waysto do
CORPORATE
INNOVATION0

28. # DEDICATED
INNOVATION
TEAM1

29. SWISS POST, COLGATE
DEDICATED
INNOVATION
TEAM
OFFERING
SERVICES

30. ;-) DEDICATED
INNOVATION
TEAM
CAN SEE AREAS OF COLLABORATION
BEYOND R&D AND BOOST BUSINESS
MODEL DISCOVERY

31. ;-( DEDICATED
INNOVATION
TEAM
COORDINATION PROBLEM DUE TO CORE
BUSINESS AGENDA
LACK OF THE IMPLEMENTATION CHOPS TO
EXECUTE PLANS

32. # INNOVATION
CENTER of
EXCELLENCE
(CoE)2

33. ACHMEA, CISCO
INNOVATION
CENTER of
EXCELLENCE
PROCESS
DRIVEN
INNOVATION

34. ;-) INNOVATION
CENTER of
EXCELLENCE
ALL ON BOARD! EXISTENCE REQUIRES
CULTURAL AGREEMENT
INITIAL STEP TO ALIGN INNOVATION
CULTURE

35. ;-( INNOVATION
CENTER of
EXCELLENCE
MOSTLY MEMBERS HAVE OTHER ROLES
NEXT TO INNOVATION, RISK FOR BURNOUT

36. # INTRA-
PRENEUR
PROGRAM3

37. GIVE PLATFORM AND RESOURCES TO YOU
INTRA-
PRENEUR
PROGRAM

38. MASTERCARD INNOVATION PROGRAM
INTRA-
PRENEUR
PROGRAM
GIVE
PLATFORM
TO INNOVATE

39. ;-) INTRA-
PRENEUR
PROGRAM
EFFECTIVE AND COST EFFICIENT WAY TO
SURFACE IDEAS
ENABLE EMPLOYEES TO CONTRIBUTE TO A
CULTURE OF INNOVATION

40. ;-( INTRA-
PRENEUR
PROGRAM
TRUST IS KEY HERE BY MANAGEMENT AND
BUDGET + RESOURCES
INITIAL IDEAS SEEMS SMALL (INNOVATION
IS A SKILL)

41. # OPEN
INNOVATION4

42. BMW ‘RAD’-HUB

43. INSIDE
CISCO’S SECRET
INNOVATION LAB

44. THE LIVING LAB: PROTOTYPE WITH CLIENTS

45. CISCO’S PROCESS: HYPER INNOVATION

46. CHILL IS A 48 hr INNOVATION BOOTCAMP

47. ;-) OPEN
INNOVATION
RAPID PROTOTYPING WITH CUSTOMERS
FASTER GO TO MARKET TIME FOR PRODUCT
LAUNCHES
FRESH PERSPECTIVES

48. ;-( OPEN
INNOVATION
SILOED FROM THE REST OF THE
CORPORATIONS INNOVATION AGENDA
HIGH PRICE TAG
IP IS A CHALLENGE HERE

49. # INNOVATION
EXCURSIONS5

50. EXCURSIONS TO SILICON VALLEY

51. VISIT BUCKS INSTEAD OF FOUR SEASONS

52. MEET THE UNUSUAL SUSPECTS

53. HOSTING ORACLE TO SILICON VALLEY

54. ;-) INNOVATION
EXCURSIONS
QUICK EDUCATION
COMMON EXPERIENCE AND LANGUAGE
CHANGE COMPANY CULTURE
INITIATE PARTNERSHIPS

55. ;-( INNOVATION
EXCURSIONS
MAINTAIN ENERGY WHEN YOU RETURN
LACK OF ACTION: “INNOVATION PETTING ZOO”
SEE START-UPS IN THEIR NATURAL HABITAT

56. # INNOVATION
OUTPOST6

57. TO SPOT AND DO INNOVATION
INNOVATION
OUTPOST

58. PORCHE OPENS SILICON VALLEY TECH HUB
INNOVATION
OUTPOST

59. ;-) INNOVATION
OUTPOST
IN THE WILD START-UP FRONTIER
NO THREAT TO CORE BUSINESS

60. ;-( INNOVATION
OUTPOST
WHAT ARE THE GOALS?
GO BEYOND SILICON VALLEY
RISK OF DETACH TO MOTHER COMPANY

61. # EDUCATION7

62. DESIGN MBA IS THE NEW MBA
EDUCATION

63. LISA KAY SOLOMON AND JUSTIN LOKITZ
EDUCATION

64. ;-) EDUCATION
GET A FIRST LOOK AT INNOVATION AND
TECHNOLOGY
SECURE NEW TALENT

65. ;-( EDUCATION
NO IP ROUTE
LONG TERM RELATIONSHISPS CAN CARRY
BIG PRICE TAG

66. # EXTERNAL
ACCELERATOR
PARTNERSHIP8

67. OTHERS DO THE JOB!

68. MULTIPLE COMPANIES @ING

69. WHAT YOU LEARN FROM A BUTCHER

70. ;-) EXTERNAL
ACCELERATOR
PARTNERSHIP
CAN HELP WITH LIMITED INTERNAL
EXPERTISE OR CAPABILITY
EDUCATION OPPORTUNITIES
FIND PARTNERS

71. ;-( EXTERNAL
ACCELERATOR
PARTNERSHIP
CORPORATE VS. ACCELERATORS
IS BUSINESS MODEL PROVEN?
PROGRAM CAN BE COSTLY

72. # STARTUP
INVESTMENT9

73. PLACE BETS AMONG ECOSYSTEM

74. ;-) STARTUP
INVESTMENT
COST EFFICIENT ON R&D
STRATEGY TO GUIDE DEVELOPMENT

75. ;-( STARTUP
INVESTMENT
LONG TERM INVESTMENT IS COSTLY
START-UP CULTURE MUCH MORE NIMBLE

76. 1 STARTUP
ACQUISITION0

77. ACQUISITION TO SCALE…

78. ;-) STARTUP
ACQUISITION
ACQUIRING SHOWS FOCUS ON FUTURE AND
EVOLVEMENT
ACQUIRING IS EASIER THAN HIRING
ACQUIRING IS FASTER

79. ;-( STARTUP
ACQUISITION
ACQUISITIONS ARE EXPENSIVE WITHOUT
GUARANTEES
INTEGRATION?

80. WHAT
WE
LEARNED

81. TOP 3 FREQUENCY:
• Dedicated Innovation Team
• Center of Excellence
• Education

82. On what level are you?
Advanced, Innovation advocacy that benefits the entire ecosystem
Mature, Program roll-out and coordination
Intermediate, Trials with focus
Starting, Trials without focus
Novice,Monitoring the ecosystem without action
5
4
3
2
1

83. TOP 5 Innovation Success Metrics:
1. Increased revenue by products & services
2. Greater customer satisfaction
3. Faster time to market for products & services
4. More projects moving along the pipeline
5. More focused culture of innovation

84. DO’S

85. THERE IS NO SILVER BULLIT

86. MANDATE SENIOR LEVEL IS KEY

87. IT IS NOT ONE TIME

88. MIND THIS!

89. FAIL FAST, FAIL FORWARD

90. HAVE A POINT OF VIEW (POV)

91. ONE MORE
THING

92. EMBRACE UNCERTAINTY

93. SO WHAT SKILLS
YOU NEED TO DEAL
WITH
UNCERTAINTY
?

94. THINK LIKE A DESIGNER

95. START WITH THE CUSTOMER

96. ASK THE RIGHT PEOPLE – DON’T ASK MOM

97. USE TOOLS

98. THEY SET UP EXPERIMENTS AND LEARN

99. EMBRACE
UNCERTAINTY

100. KUDOS TO
JEREMIAH OWYANG
JAIMY SZYMANSKI
Find whitepaper:
http://crowdcompanies.com/

101. Patrick van der Pijl
CEO Business Models Inc.
Producer Business Model Generation
Author Design a Better Business
patrick@businessmodelsinc.com