2. 2
IBM
Interactive
Experience
creators, innovators and thinkers
good morning
▪ 5 experiences to begin a thoughtful week
▪ Creative & Design Updates
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IBM
Interactive
Experience
five things you should
experience this week
1. Tech Enhanced Packaging - Diaego Smart Whisky Bottle
2. Location Awareness - Digital Mapping With Pixie
3. Virtual Reality Real World Applications - New Ways to Learn and Shop
4. Two Sides of Visual Recognition - To Be See or Not To Be Seen
5. The Long Winding Road to 5G
4. ‹#›
Tech Enhanced Packaging
Diageo partnered with Norwegian tech
company Thinfilm to create a "smart bottle" that
can send push notifications to smartphones
when they are in close proximity. These
notifications could include special promotions
and cocktail recipes.
The technology comprises a sensor-embedded
electronic label that can detect when a bottle
has been opened. (near field communications) It
then sends relevant and timely messages to
drinkers.
Beyond its marketing capabilities, Diageo says
this sort of technology can help the company
track bottles across the supply chain to ensure
the authenticity of product.
smart whisky bottle
https://gigaom.com/2015/02/25/behold-the-nfc-enabled-smart-whisky-bottle/
6. IBM
Interactive
Experience
Virtual Reality Real World Applications
6
http://www.starship-group.com/product/cybercook/
new ways to learn and shop
UK-based Starship created a hyper-real virtual
reality cookery simulation using Samsung's
virtual reality headset, Gear VR. The technology,
called CyberCook, enables users to create
recipes from around the world using virtual
ingredients in real-time.
“The 19th century had cookery books, the 20th had TV, radio and
linear multimedia. Now, for the 21st century, Starship bring you
CyberCook. It’s an experience second only to real cooking, a genuine
game-changing platform.”
The North Face’s latest campaign, which
transports customers to Yosemite National Park
as they shop comfortably in the company’s retail
stores. Using Google Cardboard, the experience
places viewers in the great outdoors, with the
ability to look around in any direction, recreating
the experience of actually being there.
http://digiday.com/brands/north-face-brings-virtual-reality-retail/
http://www.google.com/get/cardboard/get-cardboard.html
7. IBM
Interactive
Experience
7 http://www.technologyreview.com/news/535631/smartphones-will-soon-learn-to-recognize-faces-and-more/
Two Sides of Visual Recognition
Qualcomm announced last week that it will
bundle software capable of recognizing, images
of say a city skyline or pictures of your friends
and tagging them with their names with its next
major chip for mobile devices. The technology,
which Qualcomm calls Zeroth, could make
sophisticated machine learning more common on
mobile devices.
On the flip side…
AVG’s Invisibility Glasses were designed to
protect one’s identity from facial recognition
software, the glasses feature infrared lights
embedded into the frame around the eyes and
nose area. When a photo is taken, the bright light
created by the LEDs obscure those areas, which
are essential to making facial recognition
software work.
http://recode.net/2015/03/05/invisibility-glasses-and-encrypted-phones-security-takes-center-stage-at-mwc/
to be seen or not to be seen
8. IBM
Interactive
Experience
Race for 5G Has Already Begun
8 http://recode.net/2015/03/13/mapping-the-long-winding-road-to-5g-wireless-technology/
fueled by threats from Google Fiber et al
The 5G network will be service-aware. It
has been stated, the network has to be so
much smarter because it will have over 50
billion connected devices.
In addition to meeting those needs, 5G
should deliver 100 times the speed of 4G
networks.
Faster networks with shorter lag times
between device communications could help
robotics surgery and car-to-car
communications take off.
http://www.wsj.com/articles/telecom-industry-bets-on-5g-1425895320