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2009 Outlook
      and Themes

v22
What we’ll cover:
 2009 Landscape
 2009 Themes
2009 Landscape
CHANGE
In Marketing
Change in marketing

                                                       "Your clients are in trouble.
                                                       They are looking to you to
                                                       save them. The ad inventory
                                                       that has been sold for the last
                                                       50 years no longer works,
                                                       and marketers have started
                                                       to figure that out."
                                                       John Stratton
                                                       CMO
                                                       Verizon Wireless




More Info: http://adage.com/article?article_id=48451
Change in marketing


                                                                        "We’re not in the business
                                                                        of keeping the media
                                                                        companies alive. We’re in
                                                                        the business of connecting
                                                                        with consumers."
                                                                        Trevor Edwards
                                                                        Vice President
                                                                        Global Brand & Category Management
                                                                        Nike




More Info: http://www.nytimes.com/2007/10/14/business/media/14ad.html
Change in marketing




                        "Your brand is no stronger than your
                        reputation—and will increasingly depend
                        on what comes up when you are Googled."
                        Allan Jenkins
                        Global Communications Consultant




More Info: http://allanjenkins.typepad.com/my_weblog/
In Media
Change in media




More Info: http://www.nytimes.com/2009/02/28/business/media/28network.html
Change in media




More Info: http://www.nytimes.com/2009/02/16/technology/internet/16chip.html
Change in media
Change in media




More Info: http://www.rockymountainnews.com   IMAGE: FLICKR / MATTIAS PEHRSSON
In Social Media
Change in social media




More Info: http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm
Change in social media




More Info: http://www.nytimes.com/2009/02/23/business/media/23adcol.html
Change in social media




More Info: http://www.pcworld.com/businesscenter/article/160167/marketers_beware_what_social_networks_tell_you.html
In Mobile
Change in mobile




                   Image: CRUNCHGEAR
Change in mobile
            Over 17MM sold so far
            6.8MM sold in Q3
            4.3MM sold in Q4

            Over 66% of mobile web browsing is done
            on an iPhone.1

            Google sees 50 times more search requests
            coming from Apple iPhones than any other
            mobile handset.2




             Source 1: http://marketshare.hitslink.com/mobile-phones.aspx?qprid=55
             Source 2: http://blog.wired.com/business/2008/02/iphone-users-ar.html
Change in mobile




More Info: http://www.nytimes.com/2009/02/17/science/17map.html
Change in mobile




More Info: http://www.warc.com/News/TopNews.asp?ID=24342
iPhone = New Polaroid




                                                                             IMAGES: LISA WISEMAN


More Info: http://www.lisawiseman.com/#a=0&at=0&mi=2&pt=1&pi=10000&s=0&p=4
Change in mobile




More Info: http://gizmodo.com/5126702/palm-pre-preview-simply-amazing
In Life
Change in life




                 IMAGE: POPHANGOVER.COM
Change in life




More Info: http://www.businessweek.com/business_at_work/work_life_balance/archives/2008/06/work-life_balan_1.html
Change in life




                 Image: THE FRISKY
2009 Themes
Simplify
Connect
Give
Empower
Inspire
Adapt
Simplify
Simplify
Life has become overly-busy and complicated.

Help people simplify their lives and they’ll appreciate
you more.
iPhone
Kraft




More Info: http://adage.com/digital/article?article_id=133869
FedEx




More Info: http://www.iphonestalk.com/fedex-launches-iphone-tracking-app/
Mint.com




More Info: http://money.cnn.com/2009/03/02/magazines/fortune/tech/finance_site_mint.fortune/
iTunes Genius




More Info: http://bigtech.blogs.fortune.cnn.com/2008/09/12/itunes-genius-feature-is-pure-genius/
Shazam




More Info: http://www.downloadsquad.com/2008/07/13/iphone-app-review-shazam-helps-you-name-that-tune/
Touchatag




More Info: http://www.touchatag.com/
Eye-Fi




More Info: http://www.eye.fi
Digital meets retail




More Info: http://www.forbes.com/2008/07/22/style-shopping-retailer-forbeslife-cx_jp_0722style.html
Daily Sugar




More Info: http://www.shopstyle.com/
Web Pop Culture




More Info: http://popurls.com/
One I.D.




More Info: http://openid.net/
Google Friend Connect




More Info: http://www.google.com/friendconnect/
Facebook Connect




More Info: http://blog.facebook.com/blog.php?post=41735647130   IMAGE: FLICKR / B_D_SOLIS
Hӓagen-Dazs five




More Info: http://www.haagendazs.com/products/five.aspx   Image: PSFK
Lay’s




More Info: http://paulisakson.typepad.com/planning/2009/02/lays-happiness-is-simple.html
Lay’s




  http://www.youtube.com/watch?v=nuzMyqjN-Zg
Connect
Connect
As social media matures, more and more people are
looking to connect with people, companies and things
that share or support their interests, beliefs and values.

Connect people to these things and others that are like
them to build a stronger relationship with them.
Nike




More Info: http://nikeplus.nike.com/nikeplus
Nike




More Info: http://insidenikerunning.nike.com/
Nike




More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=156470779
Nike




More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=86864249
Nike




More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_widget
Nike




More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_app
Loopt




More Info: http://www.loopt.com/
Barcamp




More Info: http://en.wikipedia.org/wiki/BarCamp   IMAGE: FLICKR / DAVEANDSIMA
Interesting Conference




More Info: http://russelldavies.typepad.com/planning/interesting2008/   IMAGE: FLICKR / NOL
Pecha Kucha




More Info: http://www.pecha-kucha.org/   IMAGE: FLICKR / JAMES WILLAMOR
Google Docs




More Info: http://docs.google.com
Pop-up Businesses




More Info: http://images.businessweek.com/ss/09/02/0225_inventions/16.htm   IMAGE: FLICKR / MIKE BURNS
Give
Give
We’re in a recession.

People like free stuff.

Give people something good and your value to them
will increase accordingly.
Facebook




More Info: http://www.youtube.com/watch?v=Rm5B7j65S1c   IMAGE: FLICKR / B_D_SOLIS
iPhone Apps




More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?id=25204&popId=27
Free (Book)




More Info: http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all
Denny’s




More Info: http://money.cnn.com/2009/02/03/news/companies/dennys_breakfast.fortune/
Quiznos




More Info: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101178
Burger King




More Info: http://blogs.wsj.com/digits/2009/01/15/burger-king-cancels-facebook-ad-campaign/   IMAGE: FLICKR / JASONLAM
Music




                Radiohead                                                  Nine Inch Nails                                                        Girl Talk



More Info:
Radiohead: http://blog.wired.com/music/2008/10/radioheads-in-r.html
Nine Inch Nails: http://www.rollingstone.com/rockdaily/index.php/2009/01/07/nine-inch-nails-ghosts-tops-amazon-mp3-sales-chart-despite-being-given-away-for-free/
Girl Talk: http://www.rollingstone.com/rockdaily/index.php/2008/07/08/thousands-grab-girl-talks-feed-the-animals-for-free-creating-doubts-about-pay-what-you-want/
Xbox




More Info: http://xbox.joystiq.com/2009/02/22/discounted-braid-re-launches-xblms-deal-of-the-week-program/
Free Green




More Info: http://www.freegreen.com
Paper Critters




More Info: http://www.papercritters.com/
Guerilla Gardening




More Info: http://www.laguerrillagardening.org
Park(ing) Day




More Info: http://www.psfk.com/2008/07/parking-day-guerrilla-parking-space-renovation.html
Hacking the Wii remote




  http://www.youtube.com/watch?v=QgKCrGvShZs
Empower
Empower
The growth and evolution of social media is making it
easier and easier for more people to collaborate with
each other to build, make, think and do things they’re
passionate about with each other.

Empower people to do these things by providing them
with tools, access and connections that make them feel
like they have a role in the success of your brand.
Dell IdeaStorm




More Info: http://www.ideastorm.com
My Starbucks Idea




More Info: http://www.mystarbucksidea.com/
Whitehouse.gov




More Info: http://www.whitehouse.gov/
Moo.com



           Business Cards        Mini-Cards   Sticker Books




               Post Cards        Note Cards   Greeting Cards
More Info: http://www.moo.com/
Blurb




More Info: http://www.blurb.com
Etsy.com




More Info: http://www.etsy.com/
Lifehacker




More Info: http://lifehacker.com/
Instructables




More Info: http://www.instructables.com
Little BIG Planet




More Info: http://www.littlebigworkshop.com/en-us/
Little BIG Planet




  http://www.youtube.com/watch?v=4MGNWhi-5w4
Inspire
Inspire
Despite the ease with which we can all create more
content, being good at it still requires skill and talent.

Create stuff that inspires people to tell others about
you. Create stuff that inspires people with skills and
talent to want to create more stuff for and with you.
It’s about doing stuff




More Info: http://paulisakson.typepad.com/planning/2009/01/how-to-leverage-social-media.html
Cadbury (U.K.)




More Info: http://www.aglassandahalffullproductions.com/
Cadbury (U.K.)




  http://www.youtube.com/watch?v=TnzFRV1LwIo
Cadbury (U.K.)




  http://www.youtube.com/watch?v=VdgI0j1odkY
Cadbury (U.K.)




  http://www.youtube.com/watch?v=TVblWq3tDwY
Cadbury (U.K.)




 http://www.youtube.com/watch?v=JWEOHd9JNmk
T-Mobile (U.K.)




  http://www.youtube.com/watch?v=VQ3d3KigPQM
Augmented reality




More Info: http://www.howstuffworks.com/augmented-reality.htm
Mini Cooper (GERMANY)




  http://www.youtube.com/watch?v=HTYeuo6pIjY
Twitter t-shirts




More Info: http://www.psfk.com/2009/03/twitter-feed-augmented-reality-t-shirt.html
Roku’s Reward




  http://www.youtube.com/watch?v=BUOHfVXkUaI
UNIQLO (SOHO)




More Info: http://www.highsnobiety.com/news/2009/02/27/uniqlo-spring-2009-glass-box-preview/
LEGO®




More Info: http://positivesharing.com/2009/02/coolest-business-card-ever/
Innocent Drinks




More Info: http://www.innocentdrinks.com/thebigknit/   IMAGE: FLICKR / INNOCENT.DRINKS
Innocent Drinks




More Info: http://www.innocentdrinks.co.uk/things_we_make/vegpots/vegart/
Innocent Drinks




More Info: http://www.flickr.com/photos/innocentdrinks/   IMAGES: FLICKR / INNOCENT.DRINKS
Globo Logos




  http://www.youtube.com/watch?v=oJ33gyMGqpU
Bike Hero




  http://www.youtube.com/watch?v=NlMYWuGUZlM
Happy Clouds




More Info: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/visual_arts/article5803754.ece
Happy Clouds




 http://www.youtube.com/watch?v=RKwO7avwOTA
Adapt
Adapt
The world is changing.

We can’t keep doing things the way we always have.

Look for new ways to communicate and connect with
people—show them that you “get it.”
Skittles




More Info: http://blogs.usatoday.com/technologylive/2009/03/seems-like-ther.html
Facebook




More Info: http://bits.blogs.nytimes.com/2009/02/26/facebook-remakes-itself-as-a-democracy/
Ikeahacks




More Info: http://ikeahacker.blogspot.com
Ikeahacks




More Info: http://www.grippiks.com
Mad Men on Twitter




More Info: http://paulisakson.typepad.com/planning/2008/11/don_draper-twitter.html
Netflix




More Info: http://www.engadget.com/2009/02/05/xbox-live-tallies-1-million-netflix-watch-instantly-activations/
Hyundai




More Info: http://www.hyundaiusa.com/financing/specialoffers/assuranceplus/assuranceplus.aspx
JetBlue




More Info: http://www.jetblue.com/promiseprogram/?intcmp=HPPromise20090218
Grand Opening (NYC)




More Info: http://www.139norfolk.com/ | http://www.gopublicprojects.com
Grand Opening (NYC)




More Info: http://www.139norfolk.com/ | http://www.gopublicprojects.com
Adaptable Furniture




More Info: http://minkangdesign.com
Bug Labs




More Info: http://buglabs.net/products   IMAGE: FLICKR / BUG LABS INC
Modu




       http://www.modumobile.com/
Thought starters
Simplify
How can we make people’s days a little easier?
Connect
How can we help people connect with others who
   share their interests, values and beliefs?
Give
How can we add more value to people’s lives?
Empower
How can we help people accomplish their goals
         and dreams more easily?
Inspire
 How can we get people to want to help us build
our brands by distributing and creating content?
Adapt
How can we change our processes, services and
   products to better meet people’s needs?
Questions?
Thank You



v22
Inspiration & Collaborators

   PSFK                        Marc Jensen
   http://www.psfk.com/        Vice President of Technology
                               space150
   Jim Cuene
   General Mills               Nicole Newville
   http://cuene.typepad.com/   Director of Modern Media
                               space150

                               Heidi Keel
                               Strategic Planner
                               space150

                               Bethany Iverson
                               Associate Strategic Planner
                               space150

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