This document contains 24 key thoughts and ideas for blog posts by Paul Sakson that were left unwritten between July 2010 and June 2011. The ideas focus on themes such as taking time to develop good work rather than rushing, valuing relationships over specific work, embracing mistakes and collisions of ideas to spur creativity, and having a purpose beyond any single idea or project.

1. The Blog’s Been Silent. My Mind Hasn’t.
Some Thoughts & Things
I’ve Left Unshared
PAULISAKSON COM

2. Key Thoughts for Blog
Posts I Have Yet to Write
July 2010 - June 2011
@PAULISAKSON

3. Less is more.
01

4. Nobody is dying to see
your next ad, so what’s
the rush?
02

5. Who you work with
matters more than
what you work on.
03

6. Great work is often
the result of having
great relationships.
04

7. If you want to get
better work produced,
inspire your clients to
want better work.
05

8. No matter what you
call it, it’s still an
agency, so knock it off
and get to work.
06

9. Design the marketing
like a product.
07

10. Most people tend to make
old things out of new
technology before they
make new things from it.
08

11. Your biggest
competitive threat
isn’t one of your
current competitors.
09

12. People. Process. Inputs.
If you want to create
new outcomes, you’ve
got to change at least
one of them.
10

13. Great brands have
a purpose that will
never be nished.
11

14. To have a great idea,
you’ve got to have lots
and lots of ideas.
12

15. Be wrong more often.
13

16. Forget Campaigns.
Campaigns were invented
by award show organizers
to collect more entry fees.
14

17. To nd better ways
forward, look back.
15

18. A good idea is
like a network.
16

19. Don’t let perfect get in
the way of better.
17

20. Good ideas are more likely
to emerge in environments
that contain noise and error.
18

21. Paradigm shifts
begin with anomalies
in the data.
19

22. Create a place where
different kinds of thoughts
and people can productively
combine and collide.
20

23. Life is a process
of transformation.
21

24. Encouragement doesn’t lead
to creativity—collisions do.
22

25. Make novel connections.
23

26. Dare to become who you
were born to be.
24

27. The Blog’s Been Silent. My Mind Hasn’t.
Some Thoughts & Things
I’ve Left Unshared
PAULISAKSON COM