Lean inception is the effective combination of Design Thinking and Lean StartUp to decide the Minimum Viable Product (MVP). It is a collaborative workshop that will help a group of people — typically an agile team, a squad, or a product team -- understand, align and plan the building of the lean product.

1. HOW TO ALIGN PEOPLE AND BUILD THE RIGHT PRODUCT,
WITH DESIGN THINKING AND LEAN STARTUP
Paulo Caroli

2. THINK BIG,
START SMALL,
LEARN FAST!

3. Context
Lean StartUp & MVP
Lean Inception
More info
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Ag
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da

4. Context
Lean StartUp & MVP
Lean Inception
More info
Ag
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da
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3
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11

5. PAULO
CAROLI
best-seller author,
keynote speaker,
principal consultant.
www.caroli.org
1

6. The book is a best-seller at
Amazon.com.br
1

7. TIME
SCOPE
COST
QUALITY
MEASURE
LEARN
BUILD
OLD
NEW
mvp
IDEA
LEAN INCEPTION
HOW NEW ENTERPRISES
DECIDE THE MINIMUM
VIABLE PRODUCT (MVP)
1
DATA

8. Context
Lean StartUp & MVP
Lean Inception
More info
Ag
en
da
3
4
1
2

9. DATA MVP
IDEA
MEASURE
LEARN
BUILD
2

10. A minimum viable product
(MVP) is the simplest version
of a product that can be
made available to the users
to validate a business idea.
2

11. THE MVP IS HERE
FEASIBLE
USABLE
VALUABLE FEASIBLE
2

12. WOW
USABLE
VALUABLE
FEASIBLE
WOW
USABLE
VALUABLE
FEASIBLE
2

13. 2

14. ACTIVATION
RETENTION
REVENUE
REFERRAL
AQUISITION
ACTIVATION
RETENTION
REVENUE
AQUISITION
REFERRAL
2

15. HOW TO DECIDE?
2
FEASIBLE
USABLE
VALUABLE
MVP

16. IT IS NOT EASY!
2

17. Lean StartUp & MVP
Lean Inception
More info
Ag
en
da
2
4
Context 1
3

18. EVERYONE
ON A HIGHLY
COLLABORTIVE
WORKSHOP
+ 3
+
+
+
+

19. LEAN INCEPTION AGENDA
KICK-OFF
PRODUCT VISION
LUNCH
SHOWCASE
MON TUE WED THU FRI
AFTERNOONMORNING
USER
JOURNEYS
PERSONA
FEATURES
BRAINSTORMING
IS - IS NOT
DOES - DOES NOT
DO
TECH, UX &
BUSINESS
REVIEW
$E
SEQUENCER
JOURNEYS &
FEATURES
MVP CANVAS
3

20. LEAN INCEPTION
ACTIVITIES
3

21. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• USER JOURNEYS e FEATURES
BRAINSTORMING
• FEATURES SEQUENCER
• MVP CANVAS
3

22. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
É
Não
É
Faz
Não
Faz
3

23. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3

24. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3

25. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
$E
3

26. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3

27. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3

28. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3

29. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3

30. Lean
StartUP
User-Centric
Design
iterative design process to
meet the user needs
approach to product creation
based on learning and
hypothesis validation.
3

33. LEAN STARTUP
MVP
LEARNBUILD
USER CENTRIC DESIGN
3

34. 3
Lean
StartUP
User-Centric
Design

35. Lean StartUp & MVP
Lean Inception
More info
Ag
en
da
2
3
Context 1
4

36. MORE INFO:
www.caroli.org/book-lean-inception