Open Innovation: An Paradigm Shift for Sustainable Brand Pioneers - Henry Che...
Copenhagen Mba On Innovation Short
1. Why are we here? Philippe Baumard, Ph.D. Associate Researcher, UC Berkeley Institute of Business & Economic Research (I.B.E.R) [email_address] Visiting Professor, Stanford University School of Engineeing Dept of Aeronautics and Astronautics [email_address] Copenhagen Business School Executive MBA San Francisco Retreat 2008 Friday, November 14th 2008
2. This is what I could try to address today… The so-called « Chasm »
3. The chasm = A magma of failing ideas « How do we make sure that this relentless bubble of repetitive failures keep its existence and momentum »
12. Part II Lessons learned about innovating while in the Bay Drawing from K. Von Braun, aged 16
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15. 3 - As much as you can, trash these: Problem solving Deduction Induction Imitation Formal Heuristics Technological trajectories
16. 4 - As much as you can, promote these: Csíkszentmihályi, Mihaly (1996). Creativity : Flow and the Psychology of Discovery and Invention. New York: Harper Perennial Anomalies Constraint learning Creativity is “something between discovering and witnessing”. R. Moog “ Engineering is always improvisation” R. Moog evolutionary, incremental and accidental “ It’s impossible to have a disembodied intelligence” Rodney Brooks F ast, C heap A nd out of control
This is the schmooze factor, the result of social capital that Robert Putnam has linked to economic growth. It’s not just Putnam who has recognized the value. Some economists have given it a name--untraded transactions. Others call it knowledge spillover. Simply, its the informal grapevines though which information, ideas, innovations travel. The coffee shops are crucial to innovation and growth on Silicon Valley, Bangladore, or Carrboro, NC. But you’re also at a major disadvantage if you’re out of the loop. Important to socially excluded populations because most employment is based on these grapevines.