We’re all camping at UX Camp West, so I thought I’d use the metaphor of a tent to share with you my view on the field of User Experience. I will describe the 7 poles of the tent's structure (research, design, evaluation, implementation, business, strategy, and management) and show you some random objects that I found in its corners. It is my goal that afterwards, we can all appreciate the beauty of the big tent, and realise how we contribute to a happy stay.

1. Big-tent UX
@pboersma
UX Camp West 2016

2. Peter Boersma
* Dutch
but married to Hamburger Deern
* information ergonomist
= computer science
+ cognitive ergonomics
* interaction designer
* UX strategist
* design process freak
* UX Cocktail Hours
in Amsterdam since 2001

3. T-model for UX (2004)

4. every field
shallow skills
deep skills
business skills
skills of other fields skills of other fields

5. UX = many related fields

6. UX = many related fields
user experience skills

7. every UX practitioner is unique
user experience practitioner X

8. every UX practitioner is unique
user experience practitioner Y

9. every UX practitioner is unique
user experience practitioner Z

10. every UX practitioner is unique
unicorn

11. 7 main pillars

12. Business

13. Strategy

14. Resource Management

15. Research

16. Design

17. Evaluation

18. Implementation

19. 7 main pillars

20. Big-tent UX

21. Business

23. X

26. Business

27. Strategy

28. sales service
communitiescore brand
client
client

29. competitor
competitor
competitor
competitorcompetitor
big
competitor
big
competitor
client
client competitor
competitor
sub-brand
communities
core
brand
online
support
online
sales
client

38. Strategy

39. Resource Management

40. Roadmap Management

41. progress
progress
progress
progress

42. area
area
area area
area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment

44. Scope Management

45. easy hard
merely contributes
essential
quick
win
repair quality
winner!
pick
just a few of these
for your release!

46. Time & Budget Management

47. estimate
assumptions
calculations
(explanations)
risks

48. example estimate
assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
we estimate
we need 300 hours
but
we don’t know the
documentation needs
of the developer
(5x16 + 5x8) + (15x12)

49. Culture Management

50. Kim Goodwin on Org. Culture

51. People’s Social Style

52. Guarded
Open
Indirect Direct

53. Guarded
Open
Indirect Direct
People oriented

54. Guarded
Open
Indirect Direct
Task oriented

55. Guarded
Open
Indirect Direct
Slow
pace

56. Guarded
Open
Indirect Direct
Fast
pace

57. Relator Socializer
Thinker Director
Guarded
Open
Indirect Direct

58. Resource Management

59. Research

61. ask
what is the idea?
will it help you reach your goals?
will customers accept it?
why now?
how fast can you move?
and find out value of answers

64. ask: what is the idea?

65. ask: why now?

66. and find out the value of answers

68. ask
who are you?
what do you use now?
how do you feel about it?
when is it a good/bad day?
what should it be like?
and find out value of answers

71. Design Research

74. Research

75. Design

82. MOBILE
APP
MUSIC PLAYER IN
BAR
matching
user
profile
bar
profile
OUT OF SCOPE

84. “Concept diagram” for bank site
Life
Play Buy
based on
real motivations
of real people
with modules
to discover
and personalise
with information
about products
& processes
Learn
aimed at selling
relevant products
in a transparent
fashion

91. Design

92. Evaluation

93. Evaluation
With a few people
* focus group
* usability test
* releasing an MVP
With many people
* public beta
With all users
* analytics
* A/B tests
* SEO

100. A

101. B

102. C

104. 28% better

105. Evaluation

106. Implementation

114. WTF is “the full allotment”!?
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115. American Kennel Club guidelines

117. Agile and UX
Agile is useful
for in-house developers
of increments to
existing systems.

118. Promising applications of Agile

119. Promising applications of Agile

120. Promising applications of Agile

121. The 5-day sprint (2010)

122. Implementation

123. 7 main pillars

124. from pillars to tent

125. Process

126. why document your process?
1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of team members
5. to explain to your client where they are involved
6. to measure your work, so you can improve it

127. Start with sketching your process

128. SITEMAP
wireframes
require-
ments usability
test
Screen
FLOW
proto-
type
design
principles
Persona

129. 1 2 3 4
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

130. 1 2 3 4user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

145. http://www.slideshare.net/Hienadz.Drahun/
50-visual-definitions-of-user-experience

147. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

148. 10 steps
1. identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output
4.present process to rest of company
5.improve diagram & descriptions
...

149. 10 steps
...
6.create templates & instructions for deliverables
7.update diagram & descriptions
8.promote your process, internally & externally
9.measure & evaluate working with the process
10. continue to improve the process

150. a plan for process improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

151. Process

152. Big-tent UX
Business Strategy
Resource Management
Design
EvaluationImplementation
Research

153. Big-tent UX
Business Strategy
Resource Management
Design
EvaluationImplementation
Research
Process

154. UX = many related fields
user experience skills

155. every UX practitioner is unique
user experience practitioner X

156. Big-tent UX
@pboersma
UX Camp West 2016