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Deloitte CrowdIn – Social Media Strategy& Delivery,[object Object],Harnessing business opportunities presented by social media,[object Object],Deloitte Consulting – Webstrategy,[object Object],June 2009,[object Object]
Deloitte’s point of view: Companies typically adopt social media for three major benefits or themes,[object Object],2,[object Object],2009 CrowdIn – Social Media Strategy & Delivery,[object Object],Enhance customer andpartner relationships,[object Object],Increase (Shareholder) Value,[object Object],1,[object Object],Increase employee productivityand operational efficiencies,[object Object],2,[object Object],Foster creativity, innovation,and collaboration,[object Object],3,[object Object]
3,[object Object],CrowdIn - Social Media Strategy & Delivery, Approach and Deliverables,[object Object],Social Media Strategy,[object Object],Social Media Delivery,[object Object],Audience Insights,[object Object],Implementation Plan,[object Object],Execute,[object Object],Objectives & Goals,[object Object],Manage & Grow,[object Object],Determine characteristics and social media use of target audience,[object Object],Develop a roadmap and business case for embedding Social Media,[object Object],Realize Social Media project(s) and execute the plan,[object Object],Determine contributions of social media to organizational goals,[object Object],Manage the Social Media initiative and develop a growth strategy,[object Object],[object Object]
Research target audience use of social media
Assess current social media activities of organization
Assess overallbusiness goals to determine social media objectives (Opex, CI, PL)
Create awareness and understanding of Social Media and it’s opportunities and challenges
Assess strategic alignment with goals of Social Media (Listening, Talking, Energizing, Supporting, Embracing)

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