Building an online community of supporters: the first nine months
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A case study of my work at ANTaR
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Building an online community of supporters: the first nine months
- 1. Building an online community of supporters: the first nine months Priscilla Brice-Weller Making Links conference, October 2007
- 2. experiment: putting theory into practice
- 4. ANTaR’s online portfolio (so far): Website - http://www.antar.org.au Campaign website - http://seaofhands.antar.org.au MySpace friends - http://www.myspace.com/ant4r Facebook friends - http://www.facebook.com “Sea of Hands” group Technorati - http://www.technorati.com/people/technorati/ANT4R 30 Boxes calendar - http://30boxes.com “ANTaR” Delicious bookmarks - http://del.icio.us/Australians_for_native_title_and_reconciliation Flickr photos - http://www.flickr.com/photos/antar ActNow - http://www.actnow.com.au/Groups/ANTaR.aspx YouTube videos - http://www.youtube.com/seaofhands American-based activists - http://www.change.org “ANTaR”
- 7. flesh out our plan 5-star ratings: Time Money Geek
- 10. Who are we engaging online? sympathisers activists Simple actions Professional activists Active members Easy actions Advocates Specific, tangible actions
- 15. would you like to be more involved? people are motivated to get involved for many reasons including: guilt, anger, empathy & personal experience
- 16. what would you like to do? people have different skills, availability, access to resources, & levels of motivation
- 17. Online advocacy is very time-consuming but personal relationships are very valuable
- 18. Success Stories in Indigenous health: hard-copy booklet & online map
- 21. Sea of Hands campaign: physical installations & online application
- 24. # unique monthly visitors up 300% in first 9 months of ‘07
Notes de l'éditeur
- CC: http://www.flickr.com/photos/greenseal/1433528618, “Baby Chloe 030” Primary message: what you can achieve in 9 months Key factor is how much time (and little money) each part of the strategy takes if you have a web developer onhand Concentrating on strategy and general aspects of how to do it, not the detail