Non-profit blogs: two perspectives
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Non-profit blogs: two perspectives
- 1. Non-profit blogs - two perspectives - ConnectingUp conference, May 2008 Emily Turner Philanthropy Australia Priscilla Brice-Weller ANTaR
- 4. Same tools & workflow STAGE 1: PLANNING Multi-author, comment-friendly Dynamic addition to organisation-voiced website Both value open-source software, Wordpress : cheap, flexible, easy, multi-featured.
- 5. The Bloggers STAGE 2: DEPLOYING Both set out with minimal (achievable) goals & guidelines News feed, managed by webmaster Opinion pieces, guest bloggers invited
- 6. Finding an Audience STAGE 2: DEPLOYING Used to better serve existing constituents Used to seek new sympathisers Making use of social networks to alert new audiences Allowing existing audience to discover enhanced services
- 8. What we’ve learnt STAGE 3: ANALYSIS EMILY PRISCILLA Success leads to internal organisational changes – more confidence in ICT Understanding that changes don’t happen overnight More work is required to assess how to engage both audiences and authors in the manner intended